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CEOWORLD Magazine

Chief Marketer

  • newThe Era of Conversational Marketing is Here

    The Era of Conversational Marketing is Here

    Leading brands and experienced brand marketers are increasingly deploying messagingapps and chatbots to meet their conversational marketing needs.The post The Era of Conversational Marketing is Here appeared first on Chief Marketer.
    - 21 hours ago, 23 Feb 18, 4:03pm -
  • newThe Fast Lane for CMOs: Growth, Speed, and Scale

    The Fast Lane for CMOs: Growth, Speed, and Scale

    CEOs are looking for profitable growth, and they need an agile CMO to drive that agendaswiftly, and at a scale that matters. Speed is of the essence.The post The Fast Lane for CMOs: Growth, Speed, and Scale appeared first on Chief Marketer.
    - 22 hours ago, 23 Feb 18, 3:59pm -
  • Sassy Lime-a-Ritas Dish on Social Advice Column

    Sassy Lime-a-Ritas Dish on Social Advice Column

    People—over 21, of course—can ask The Ritas any question they want and they’llget back a to-the-point answer.The post Sassy Lime-a-Ritas Dish on Social Advice Column appeared first on Chief Marketer.
    - 2 days ago, 22 Feb 18, 2:37pm -
  • United Airlines Pumps Massive Olympics Marketing into Social
    The United Airlines Superheroes Olympics campaign is well underway and it is forginga blazing trail of social and video content.The post United Airlines Pumps Massive Olympics Marketing into Social appeared first on Chief Marketer.
    - 2 days ago, 22 Feb 18, 2:05pm -
  • How to Approach New AI-based Marketing Technologies

    How to Approach New AI-based Marketing Technologies

    Is your boss telling you to put new tech before anything else? You're notalone. It’s a conundrum that many marketers face.The post How to Approach New AI-based Marketing Technologies appeared first on Chief Marketer.
    - 2 days ago, 22 Feb 18, 10:45am -
  • Speculation Abounds Over Return of Apple Rainbow Logo

    Speculation Abounds Over Return of Apple Rainbow Logo

    Apple has filed a new trademark application for its classic rainbow-colored logoprompting widespread speculation about what exactly it will be used for.The post Speculation Abounds Over Return of Apple Rainbow Logo appeared first on Chief Marketer.
    - 2 days ago, 22 Feb 18, 9:39am -
  • Three Ways Brands Finding Purpose Are Also Finding Profit

    Three Ways Brands Finding Purpose Are Also Finding Profit

    Purpose-driven branding. Micro-niche marketing. No matter what you call it, it’s undeniable that brandsare increasingly pushing themselves to find purpose beyond their products and services.The post Three Ways Brands Finding Purpose Are Also Find…
    - 3 days ago, 21 Feb 18, 5:55pm -
  • 3 Tactics that Might NOT Be Right for Your B2B Brand

    3 Tactics that Might NOT Be Right for Your B2B Brand

    Not all tactics that work in B2C work for all B2B marketers. Here's three tactics you might want to consider dropping.The post 3 Tactics that Might NOT Be Right for Your B2B Brand appeared first on Chief Marketer.
    - 3 days ago, 21 Feb 18, 1:36pm -
  • Mobile First Indexing: How to Prepare Your Business

    Mobile First Indexing: How to Prepare Your Business

    Since smartphones have changed consumer habits, Google has announced that they are going to make the switch to mobile first indexing this year.The post Mobile First Indexing: How to Prepare Your Business appeared first on Chief Marketer.
    - 3 days ago, 21 Feb 18, 12:56pm -
  • Lucky Charms Boots One Charm in Favor of a Magical Unicorn

    Lucky Charms Boots One Charm in Favor of a Magical Unicorn

    Lucky Charms ran a contest on Twitter to let consumerschoose the next Lucky Charm marshmallow.The post Lucky Charms Boots One Charm in Favor of a Magical Unicorn appeared first on Chief Marketer.
    - 4 days ago, 20 Feb 18, 4:08pm -

CIO Magazine

Crain's New York: Executive Moves

  • Anne Walker
    Anne Walker was promoted to Market President for New York City. She previously held the position of .Job Title: Market President for New York CityCompany: Bank of AmericaStart Date: February 9,...To view the full story, click the title link.
    - 3 days ago, 22 Feb 18, 12:00am -
  • Evelyn Magdaleno
    Evelyn Magdaleno was promoted to Principal. She previously held the position of .Job Title: PrincipalCompany: The Bonadio GroupStart Date: January 1, 2018Newly Created Position?: NoJob...To view the full story, click the title link.
    - 4 days ago, 21 Feb 18, 12:00am -
  • Kevin Kish
    Kevin Kish joined Fingerpaint as Head of Finance and Accounting. He was formerly Senior Vice President at Syneos Health. Job Title: Head of Finance and AccountingCompany: FingerpaintStart Date:...To view the full story, click the title link.
    - 5 days ago, 20 Feb 18, 12:00am -
  • Beth Onofry
    Beth Onofry joined Breakthrough New York as Executive Director. She was formerly Deputy Director of Academic Programs and Student Support at TEAK Fellowship. Job Title: Executive DirectorCompany:...To view the full story, click the title link.
    - 13 days ago, 12 Feb 18, 12:00am -
  • Melissa Wilk
    Melissa Wilk joined The Bachrach Group LTD as Managing Director. She was formerly . Job Title: Managing DirectorCompany: The Bachrach Group LTDStart Date: October 16, 2017Newly Created...To view the full story, click the title link.
    - 16 days ago, 9 Feb 18, 12:00am -
  • Arthur Byrd
    Arthur Byrd joined COPE Health Solutions as Executive Vice President and Chief Financial Officer. He was formerly . Job Title: Executive Vice President and Chief Financial OfficerCompany: COPE...To view the full story, click the title link.
    - 16 days ago, 9 Feb 18, 12:00am -
  • Glenn Hoffman
    Glenn Hoffman joined The Bonadio Group as Principal. He was formerly . Job Title: PrincipalCompany: The Bonadio GroupStart Date: January 1, 2018Newly Created Position?: NoJob Function:...To view the full story, click the title link.
    - 17 days ago, 8 Feb 18, 12:00am -
  • Purvi Maniar
    Purvi Maniar joined Norton Rose Fulbright as Senior Counsel. She was formerly . Job Title: Senior CounselCompany: Norton Rose FulbrightStart Date: January 2, 2018Newly Created Position?: NoJob...To view the full story, click the title link.
    - 18 days ago, 7 Feb 18, 12:00am -
  • Stephen Dilts
    Stephen Dilts was promoted to New York Office Leader. He previously held the position of .Job Title: New York Office LeaderCompany: HNTB CorporationStart Date: January 22, 2018Newly Created...To view the full story, click the title link.
    - 19 days ago, 6 Feb 18, 12:00am -
  • Karen Caldwell
    Karen Caldwell joined The NHP Foundation as CFO/Treasurer. She was formerly . Job Title: CFO/TreasurerCompany: The NHP FoundationStart Date: February 1, 2018Newly Created Position?: NoJob...To view the full story, click the title link.
    - 20 days ago, 5 Feb 18, 12:00am -

Forbes: CMO Network

Forbes: ForbesWomen

Dosha Pops
Dosha Pops
Dosha Pops
Dosha Pops

Forrester: CIO Blog

  • Dead Brands And Living Brands
    MIT Media Labs may have helped put a fork in the monolithic approach to branding in 2011. Today great brands are less recognizable by a particular color palette than by a tonal, or spiritual, or conceptual ‘je ne sais quoi’ that breathes through…
    - 25 days ago, 30 Jan 18, 2:00pm -
  • Celebrate Data Privacy Day By Learning More About Your Consumers’ Privacy Attitude And Behaviors
    When growing demand for more transparent information and control over personal data meets new rights and safeguards that enable consumers and employees just to do that, it’s an event to celebrate — especially on Data Privacy Day. Many firms aroun…
    - 25 days ago, 30 Jan 18, 12:16pm -
  • Healthcare Industry Not Immune From Amazon Effect
    Perhaps no company has been so consistently disruptive as Amazon. Their ability to step in to new markets and upend the status quo by delivering consistent customer experiences with digital innovation that provide scale and price competition is unriv…
    - 25 days ago, 30 Jan 18, 12:09pm -
  • SAP Acquires Callidus Software For $2.4B
    The definition of CRM has changed. Yes, that is a big statement to make, but it’s an important one. CRM grew from a customer data repository into functional applications, first with sales automation and then to support customer service and marketin…
    - 25 days ago, 30 Jan 18, 10:02am -
  • Observations on NRF 2018. Making Retail Great Again
    The National Retail Federation’s Big Show attracted tens of thousands of attendees . Far from resigning themselves to conquest by market places they are determined to make the right investments to thrive and survive. Three years ago we found retail…
    - 29 days ago, 26 Jan 18, 9:05am -
  • Startups Help — Not Destroy — Your Business
    The drumbeat to “disrupt or be disrupted” is often substantiated by the success of Uber and Airbnb; insinuating that your organization is under threat from digital startups. As the importance of the ecosystem grows, we see more opportunities for…
    - 30 days ago, 25 Jan 18, 3:22pm -
  • Top Trends That Shape CRM In 2018
    Modern CRM is about better serving and supporting customers during their journey. It empowers companies to form an emotional bond with their customers by looking out for their best interests. It empowers customer-facing employees with the right data…
    - 31 days ago, 24 Jan 18, 1:20pm -
  • What I See Coming For The Channel In 2018
    1. Private equity will continue its sweep of the channel software space, creating some unicorns along the way With blockbuster mergers on the partner-facing side like Autotask-Datto and on the vendor-facing side such as Relayware-Zift, we are seeing…
    - 31 days ago, 24 Jan 18, 10:30am -
  • NRF Recap: Facial Recognition Will Change The In-Store Experience (If We Let It)
    Not surprisingly, artificial intelligence in all forms was on full display this year at the NRF Big Show. One AI application that caught my attention was facial recognition technology. Last year, 23% of business technology decision-makers said their…
    - 32 days ago, 23 Jan 18, 11:01am -
  • What ZTX means for vendors and users
    I am a huge fan of Zero Trust—the simplicity of the concept resonates with clients that read the research authored previously by John Kindervag and more recently myself. The framework’s intrinsic value to security and business processes is readil…
    - 32 days ago, 23 Jan 18, 10:54am -

Forrester: Counterintuitive CEO

  • 2018 Super Bowl Ads: Plenty of Fumbles Off The Field

    2018 Super Bowl Ads: Plenty of Fumbles Off The Field

    Few marketers can resist the lure of the Super Bowl ad hype. VP, Research Director Brigitte Majewski interviewed a few us who cover all things marketing here at Forrester to get at what really matters when it comes to Super Bowl advertising and why.…
    - 18 days ago, 6 Feb 18, 5:11pm -
  • Personalized Service vs. Privacy: When Customers Want Both

    Personalized Service vs. Privacy: When Customers Want Both

    This is a guest post by Sarah Dawson, a Research Associate on the Application Development & Delivery (AD&D) team. Your customers are walking, talking contradictions. Forrester data shows that more than half of them want you to value their time, follo…
    - 18 days ago, 6 Feb 18, 3:16pm -
  • Marketers: Stop Being A Privacy Liability

    Marketers: Stop Being A Privacy Liability

    Marketing’s evolution into a practice that relies deeply on individuals’ personal information has created amazing opportunities to expand reach and deepen customer relationships. But this evolution also creates serious risks for marketers and the…
    - 18 days ago, 6 Feb 18, 10:00am -
  • Determine How Prospects Will Find Your Brand And Products

    Determine How Prospects Will Find Your Brand And Products

    Fess up: you don’t know how your customers or prospects originally find your brand/products. I posed this simple question on my blog several months ago: How Do Your Customers Search And Find? It should be a simple question to answer, but it isn’t…
    - 19 days ago, 5 Feb 18, 1:29pm -
  • Forrester Retail Wave: European Retailers Must Improve Mobile Web Usability

    Forrester Retail Wave: European Retailers Must Improve Mobile Web Usability

    At the end of last year my colleague Alex Causey and I conducted the first European Retail Wave, evaluating the functionality and usability of 10 retailer’s mobile websites. These retailers spanned the UK, France and Germany, including both pure pl…
    - 19 days ago, 5 Feb 18, 10:46am -
  • Railways And Wind Farms Demonstrate Power Of Industrial Internet Of Things (IoT)

    Railways And Wind Farms Demonstrate Power Of Industrial Internet Of Things (IoT)

    I have been working on a strand of research for about a year, delving into the ways that the internet of things (IoT), machine learning, augmented reality, and digital transformation affect traditional industrial firms, their partners, suppliers, com…
    - 19 days ago, 5 Feb 18, 7:45am -
  • NRF Big Show 2018: Big Buzz Around Innovation

    NRF Big Show 2018: Big Buzz Around Innovation

    At the NRF Big Show a few weeks ago, I was struck by the buzz around the Innovation Lab. The showcase exhibitor area was continually packed with attendees waiting their turn to speak with new tech and start up representatives. Solutions ranged from o…
    - 19 days ago, 5 Feb 18, 7:43am -
  • New Year, New Role: On To DevOps!

    New Year, New Role: On To DevOps!

    I am now Forrester’s global DevOps lead serving infrastructure and operations (I&O) professionals! I’ve been with Forrester for almost a year now, and it’s been a great experience. Last year, I updated our coverage of core IT service management…
    - 20 days ago, 4 Feb 18, 8:06pm -
  • DXQuickBytes: Your CEO Doesn’t Really Understand Digital

    DXQuickBytes: Your CEO Doesn’t Really Understand Digital

    #DXQuickBytes Your CEO may be the exception that proves the rule. But most CEOs don’t fully understand the impact emerging digital technologies will have on their industry in the next ten years. They think they do, but they typically limit their th…
    - 22 days ago, 2 Feb 18, 4:07pm -
  • Digital Transformation Quick Bytes

    Digital Transformation Quick Bytes

    It’s been six years since I started researching digital transformation in enterprises. My curiosity about digital transformation stemmed from my earlier research into how technology was helping create winners and losers Forrester’s Customer Exper…
    - 22 days ago, 2 Feb 18, 4:06pm -

InformationWeek: Global CIO

SmartPlanet: Business Brains

strategy+business: Thought Leaders

  • Overcoming Challenges during a Major Transformation

    Overcoming Challenges during a Major Transformation

    The chief executive of QSuper, one of Australia's largest pension funds, describes how to change direction at scale. This public-sector pension fund was suddenly faced with open competition with private-sector financial services; it had to restructu…
    - 4 days ago, 21 Feb 18, 1:00am -
  • Unfit for Public Purpose: The Problem with Institutions Today

    Unfit for Public Purpose: The Problem with Institutions Today

    Why do today's major political and business institutions have problems with credibility? Because their models of governance are inadequate for solving global problems. So says Eurasia Group president Ian Bremmer in this conversation with s+b editor…
    - 19 days ago, 6 Feb 18, 1:00am -
  • How to Banish Bad Habits from Your Company

    How to Banish Bad Habits from Your Company

    Bad habits may be so ingrained in a company that its leaders may not spot them. And that is a challenge for any company hoping to deal with disruption.
    - 20 days ago, 5 Feb 18, 1:00am -
  • How Your Hiring Process Could Predict Unethical Behavior

    How Your Hiring Process Could Predict Unethical Behavior

    During the typical corporate hiring process, a significant amount of information is exchanged. In her research, Tepper School of Business professor Taya Cohen looks for ways to help companies sort through the data to reveal how people are likely to…
    - 27 days ago, 29 Jan 18, 1:00am -
  • At Oracle, Great Technology Is Not Enough

    At Oracle, Great Technology Is Not Enough

    To Safra Catz, one of Oracle's top three leaders, advances in artificial intelligence and cloud computing are starting points for more comprehensive transformation. In the first interview in our new "Inside the Mind of the CEO" series -- which kicks…
    - 44 days ago, 12 Jan 18, 1:00am -
  • Detecting Lies on Earnings Calls

    Detecting Lies on Earnings Calls

    Can software and analytics help investors figure out if corporate leaders really mean what they say?
    - 75 days ago, 12 Dec 17, 1:00am -
  • The Problem of Virtuous Leadership

    The Problem of Virtuous Leadership

    Marquette University political science professor Ryan Patrick Hanley talks with s+b about the present-day relevance of Adam Smith's writings for leaders facing increasing ethical and reputational pressure. Smith's concept of virtue offers critical l…
    - 81 days ago, 6 Dec 17, 1:00am -
  • Jeremy Rifkin on How to Manage a Future of Abundance

    Jeremy Rifkin on How to Manage a Future of Abundance

    Humanity is moving into a world of abundance: a hybrid capitalist-sharing economy, in which the costs of producing and delivering most goods and services will dwindle to near zero. So says economic theorist Jeremy Rifkin, an advisor to the governmen…
    - 13 Nov 17, 1:00am -
  • Why It's Time to Invest in Entrepreneurs in Emerging Economies

    Why It's Time to Invest in Entrepreneurs in Emerging Economies

    Rotman School of Management professor Laura Doering talks to s+b about fostering economic development and entrepreneurship in emerging economies. Development policies may come together at a high level, she explains, but their success is dependent on…
    - 4 Oct 17, 1:00am -
  • Are We on the Verge of a New Golden Age?

    Are We on the Verge of a New Golden Age?

    Humanity can get through the current period of upheaval and enter a new golden age of broad economic growth if the world's key decision makers act together. This may sound far-fetched, but historian Carlota Perez shows how it has happened four times…
    - 28 Aug 17, 1:00am -

TechRepublic: CIO Insights

The Resourceful CEO

  • 5 Ways to Harness App Development For Your Business
    Many small business owners do not harness the power of technology due to the costs. However, as many technology start-ups will tell you, the cost of technological infrastructure has plummeted over the past two decades. You can reap the benefits of th…
    - 3 days ago, 21 Feb 18, 1:11pm -
  • 4 Ways to Build Office Unity by Planning a Corporate Party
    When office workers know each other as more than just colleagues, they feel much more comfortable expressing their ideas. Seeing each other as rounded human beings, they are more supportive of each other’s projects. Teamwork seems more natural. A c…
    - 16 days ago, 8 Feb 18, 11:00am -
  • Cost of Goods Sold Defined
    Cost of Goods Sold (COGS) is the total cost of the goods or services sold to customers; it is the costs that go into the creation of the products a company sells or the services the company delivers. The Cost of Goods Sold is reported on the income s…
    - 24 days ago, 31 Jan 18, 11:00am -
  • Effective Leadership – Articles
    As we start the new year, as business owners, it is important to consider what it means to be a leader and how to develop our team into leaders. Effective leaders must be empowered to do so. And managers must be developed and mentored to become effec…
    - 52 days ago, 3 Jan 18, 1:14pm -
  • Use a Position Contract to Aid Hiring Accountability
    When hiring for a new position or replacing an employee who is departing, to ensure full accountability from the outset of the hiring process, you should follow a clear process. That process includes creating a Position Contract for the role and crea…
    - 72 days ago, 14 Dec 17, 11:45am -
  • A Revenue Driven Hiring Process
    Some business owners do not fully consider their hiring needs in advance – the why, what and how. To ensure you hire the right people for your time, you need to be very clear about what position you need to fill, the role he or she will fill, and h…
    - 73 days ago, 13 Dec 17, 3:25pm -
  • Corporate Contract? 3 Steps To Minimize Stress
    Contract work can be stressful. While you may be the business owner and thus, your own boss, you’re still dealing with a client who may seem to hold many of the cards. As time passes, it’s easy for the stress to mount to the point where you begin…
    - 95 days ago, 21 Nov 17, 11:00am -
  • Marketing Strategy and Planning: The Road Map
      Here is an article that discusses marketing and how to leverage it as an INVESTMENT to build your business. Many owners look at marketing as an expense. However, that’s a myopic view. Marketing efforts need to be tracked and assessed for ROI (re…
    - 14 Nov 17, 2:15pm -
  • 15 Ways to Manage Your Time Wisely
    Infographic by Jack Milgram Custom-Writing.Org
    - 26 Oct 17, 11:22am -
  • Online Degrees for Small Business Owners
    As a small business owner, you wear many different hats. Depending on the size of your business, you might be juggling marketing, website building, branding, and running the business. There are many online degrees available for business owners. To su…
    - 24 Oct 17, 11:00am -

CFO.com: Latest Articles

  • newGeneral Mills to Feed Pets With $8B BLUE Buy

    General Mills to Feed Pets With $8B BLUE Buy

    Sponsored by Pet foodThe acquisition of Blue Buffalo "provides General Mills with the leading position in the large and growing wholesome natural pet food category."
    - 15 hours ago, 23 Feb 18, 10:17pm -
  • newBeijing Seizes Control of Anbang Insurance

    Beijing Seizes Control of Anbang Insurance

    China's move against the owner of the Waldorf Astoria "appears to be an unprecedented takeover — a Chinese-style hostile takeover."
    - 23 hours ago, 23 Feb 18, 2:25pm -
  • newSupreme Court Whistleblower Ruling: Analysis

    Supreme Court Whistleblower Ruling: Analysis

    The decision likely won't have a substantial effect on companies, as significant protections for whistleblowers remain in place.
    - 24 hours ago, 23 Feb 18, 1:39pm -
  • CFOs on the Move: Week Ending Feb. 23

    CFOs on the Move: Week Ending Feb. 23

    Celanese, Gibson Brands, Glassdoor, Mills Fleet Farms, Citrix Systems, Edgewell Personal Care, Globecomm, Abaco Systems, Blucora, Adventist Health, Bruker
    - 1 day ago, 23 Feb 18, 9:53am -
  • GE Keeping Faith in Baker Hughes Merger

    GE Keeping Faith in Baker Hughes Merger

    GE had been exploring "exit options" but CFO Jamie Miller says it now sees "a lot of upside" for Baker Hughes.
    - 1 day ago, 23 Feb 18, 8:23am -
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