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Big Ideas Blog

Common Sense

    Connect Magazine

    • Flying Blind
      Upon returning from the PODi AppForum in Las Vegas, Director of Interactive Marketing Randy Marquis explains why it is important for pilots and marketers alike to avoid disaster by ensuring that the data that guides them is sound...
      - 8 Feb 13, 7:18pm -
    • Ballin’
      Sometimes small changes can yield big results. After watching the Los Angeles Clippers dismantle the Boston Celtics at the Staples Center, Director of Interactive Marketing Services, and Celtics fan, Randy Marquis notes the Celtics fortunes greatly i…
      - 25 Jan 13, 6:51pm -
    • Coffee by Phone
      Happy New Year! 2013 is shaping up to be the Year of Mobile marketing. Randy Marquis, Pace Marketing Communications' Director of Interactive Marketing Services, shares his recent experience paying for coffee with his smartphone and suggests the dawn…
      - 11 Jan 13, 7:40pm -
    • It’s Not Easy Being Green
      Please consider the environment before printing this e-mail. Most of us have read similar pleas at the bottom of our e-mail communications. I cut my own marketing teeth in e-mail and naturally thought the metaphysical world of zeros and ones environm…
      - 2 Apr 12, 8:49pm -
    • The Disillusionment of Social Media?
      The latest issue of Connect dives into the deluge of social media and explores how this new marketing media can mature into a vital part of our marketing mix. Also...niche marketing, message timing and a fascinating book review...
      - 1 Apr 12, 9:51pm -
    • The Nature of Nurturing
      The latest issue of Connect covers how marketing automation can create synchronicity between the marketing and sales teams and how loyalty programs and a culture of customer service can create an emotional switching cost for customers. Also...social…
      - 1 Feb 12, 4:38pm -
    • Stop Tracking and Start Engaging
      The only profession more prone to hyperbole than marketer is politician. So when politicians took aim at marketers by proposing “do not track” legislation, the rhetoric was hip deep on both sides. Politicians claimed the privacy of Internet users…
      - 6 Jul 11, 9:00pm -
    • From Paste-up to pURLs
      While the death of print as a marketing tool was greatly exaggerated, it clearly lost its sex appeal as marketing professionals embraced e-mail, social and mobile media as their methods for delivering their message to an increasingly connected audien…
      - 15 Jun 11, 8:26pm -
    • The Challenges of Print 2.0
      As a “former” print rep (and I say “former” because print is now simply one of the tools that helps our clients achieve their communication goals), my role has changed significantly. I am now a combination of evangelizer of new tools, project…
      - 8 Apr 11, 4:53am -
    • The Perils of Going Viral
      It is the dream, the golden ticket for every marketer: a campaign that rapidly spreads across the social landscape, draws traffic to your website and drives a huge spike in awareness (and perhaps sales) of your brand or product. But the dream turned…
      - 21 Mar 11, 5:57pm -

    Forbes: Sales Leadership

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      Knowledge@Wharton: Marketing

      Seth Godin's Blog

      • newHere I am

        Here I am

        When we say, “here, I made this,” we’re not seeking credit, we’re taking responsibility. To be seen, to learn, to own it, to do it better next time. Hiding is too easy. And hiding is a trap.
        - 15 hours ago, 28 Sep 20, 4:42am -
      • “What time is your flight?”

        “What time is your flight?”

        Why do cab drivers ask this question? It’s not like they can get to the airport any faster. It simply serves to create tension where no tension is helpful. There are a hundred ways to introduce tension into a conversation. It’s worth doing it wit…
        - 2 days ago, 27 Sep 20, 4:51am -
      • The magic of trade-offs

        The magic of trade-offs

        If you make a laptop more powerful, the battery life will suffer and it will get heavier too. Trade-offs. If you make a plane bigger, it won’t land at every airport, and it will cost more to fly, even if you don’t sell all the seats. Another set…
        - 3 days ago, 26 Sep 20, 4:37am -
      • One at a time, over and over

        One at a time, over and over

        It’s 2018, a special night out. The restaurant shouldn’t have been as disappointing as it was. The room was beautiful, the staff was trying hard, the menu was ambitious–and yet it fell flat. I realized that the problem is one that many of us fa…
        - 4 days ago, 25 Sep 20, 5:35am -
      • When can we talk about our systems?

        When can we talk about our systems?

        Your team is down by a few points and the game is almost over. What play should you call? [When can we talk about the system of drafting and training that got your team to this situation in the first place?] Your back hurts and you think you need sur…
        - 5 days ago, 24 Sep 20, 4:28am -
      • What does “shortly” mean?

        What does “shortly” mean?

        When a client or customer asks when a project is going to be done, an answer offered might be, “soon” or “shortly.” Frustration ensues. It ensues because “shortly,” means: “I’m not sure” and “I don’t want to be responsible” an…
        - 6 days ago, 23 Sep 20, 4:22am -
      • Dancing with belief

        Dancing with belief

        All of us believe things that might be inconsistent, not based on how the real world actually works or not shared by others. That’s what makes us human. There are some questions we can ask ourselves about our beliefs that might help us create the c…
        - 7 days ago, 22 Sep 20, 4:42am -
      • Crossing from the early adopters to a larger group

        Crossing from the early adopters to a larger group

        I’ve blogged many times about the chasm. That’s Geoffrey Moore’s term for the gap between the small part of the market populated with people who like to go first, and the larger group of people who want to get involved with something that’s p…
        - 8 days ago, 21 Sep 20, 4:36am -
      • Time to get back to magic

        Time to get back to magic

        - 9 days ago, 20 Sep 20, 4:55am -
      • “Is that the most important thing?”

        “Is that the most important thing?”

        If you want to have an argument, to raise tempers or to distract, the easiest thing to do is start bringing up things that are easy to argue about. Not the things that are important. Because the important things require nuance, patience and understan…
        - 10 days ago, 19 Sep 20, 4:58am -


      • Media trends reveal COVID domination, patterns in climate and racial justice coverage
        The ceaseless pandemic. Impending high-stakes elections. Racial justice protests. Apocalyptic fires. A record hurricane season. It’s no secret which stories are dominating the media, but we wondered about the relative coverage of these topics, and…
        - 14 days ago, 14 Sep 20, 8:08pm -
      • Breaking through market noise is harder than ever, but it can be done
        Organizations seeking to get their stories seen and heard are always up against market noise—the constant racket of industry news, general news, competitor messages and so on. It’s one of the three barriers we consider in developing a PR strategy…
        - 24 days ago, 4 Sep 20, 6:18pm -
      • Real thought leadership has these 4 brand-building qualities
        “What is thought leadership?” a prospective client asked the other day. Good question! There’s often of a whiff of pretension emanating from work tagged with this highly mockable term. (And we seem to be stuck with it. Bummer.) Thinkshift defin…
        - 54 days ago, 5 Aug 20, 11:49pm -
      • Simply talking about racial justice is not going to cut it
        American consumers believe that speaking out about and addressing systemic racism are business mandates, found new Porter Novelli research on social justice, mimicking the results of an Edelman Trust Barometer flash poll conducted in early June. The…
        - 77 days ago, 13 Jul 20, 1:15pm -
      • How to adapt your PR strategy to break through today’s news
        As COVID-19 and Black Lives Matter protests continue to grip the media, it’s wise to temper expectations about PR results. But it’s still possible to break through and land media placements, even if your news isn’t about the current situation.…
        - 8 Jun 20, 9:50pm -
      • PR, thought leadership, storytelling earn recognition for impact pioneer
        RSF Social Finance works at the intersection of social change and finance, enabling investors and donors to fund creative solutions to complex problems, connecting social entrepreneurs with diverse forms of capital, training financial activists and s…
        - 8 Jun 20, 12:59am -
      • Now is the time for business to get out front on climate
        It really is OK to talk about something besides the pandemic. Like the climate crisis. I’ll go out on a (strong) limb and say it’s imperative that businesses (and citizens) start speaking out now. Why? Congress is planning economic stimulus legis…
        - 13 May 20, 2:03pm -
      • May 13: let’s storm the halls of Congress for a climate-smart recovery
        Businesses of all sizes now have a once-in-a-lifetime opportunity to virtually storm Capitol Hill and push climate action into overdrive—and we can’t afford to pass it up. On May 13, coordinated by LEAD on Climate 2020, business leaders across th…
        - 4 May 20, 6:58pm -
      • B Corps lead by example during the COVID-19 crisis
        Companies that put people before profit will earn customer trust as we walk the rocky road to recovery from the current pandemic. B Corps, with their focus on delivering community and environmental benefits, are well positioned to step up to our coll…
        - 23 Apr 20, 9:56pm -
      • Crisis creates potential and peril for mission-first companies
        Edelman just released a supplement to its annual Trust Barometer survey focused on the COVID-19 crisis, and the message to companies is blunt: Do the right thing. Or else. Fully 81% of people in 12 global markets surveyed for the Brand Trust and the…
        - 10 Apr 20, 10:36am -

      strategy+business: Marketing & Sales

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        NOTE: This MARKETING, MEDIA & SALES feed will soon no longer be updated.

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      • The short life of enlightened leadership (and how to extend it)

        The short life of enlightened leadership (and how to extend it)

        Idealistic values and socially admirable practices in business are often effective, but generally short-lived. They rarely survive through more than two successions of company leadership. To break this cycle and leave a legacy of an enlightened com…
        - 11 Feb 19, 1:00am -
      • ROX is the new ROI: Prioritizing customer experience

        ROX is the new ROI: Prioritizing customer experience

        Consumers have more power over your company's success or failure than ever before, and it's time for a new metric that captures the return on your investment in them.
        - 30 Jan 19, 1:00am -
      • E-Sports Is Beating the Competition

        E-Sports Is Beating the Competition

        E-sports has been rapidly evolving into a full-fledged sport. According to a PwC survey of sports leaders, global e-sports revenues are expected to grow 30 percent this year. In recent months, a slew of deals and investments between established med…
        - 24 Jan 19, 1:00am -
      • Digital native retailers are giving physical stores a radical makeover

        Digital native retailers are giving physical stores a radical makeover

        Online brands are opening brick-and-mortar shops and using technology and data-driven customer insights to transform the in-store experience.
        - 18 Jan 19, 1:00am -
      • The Jolly and Folly of Holiday Decor for Retailers

        The Jolly and Folly of Holiday Decor for Retailers

        Christmas displays make shoppers more forgiving of employee mistakes but more judgmental of unfairness.
        - 21 Dec 18, 1:00am -
      • Why the Digital Era Is a Boon for Pop Culture

        Why the Digital Era Is a Boon for Pop Culture

        In his new book, Digital Renaissance, economist Joel Waldfogel argues that, contrary to the conventional wisdom, the digital era is ushering in a golden age for both producers and consumers of entertainment.
        - 12 Nov 18, 1:00am -
      • Best Business Books 2018: Marketing

        Best Business Books 2018: Marketing

        This year's best business books on marketing lay out explicit pathways with which leaders can pursue new and alternative methods to reach customers. In the best of this year's crop, Subscribed: Why the Subscription Model Will Be Your Company's Futur…
        - 5 Nov 18, 1:00am -
      • The Podcasting Revenue Boom Has Started

        The Podcasting Revenue Boom Has Started

        The podcasting revenue boom has started, and podcasting is poised to become a billion-dollar business. Advertisers are now following listeners to the new medium, as the PWC Global Entertainment & Media Outlook expects worldwide podcasting advertisin…
        - 18 Oct 18, 1:00am -
      • The power of price points

        The power of price points

        Once you understand how the airlines use "basic economy," you can begin to appreciate how customer segmentation can be beneficial to your business.
        - 17 Oct 18, 1:00am -

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