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    Big Ideas Blog

    Common Sense

      Connect Magazine

      • Flying Blind
        Upon returning from the PODi AppForum in Las Vegas, Director of Interactive Marketing Randy Marquis explains why it is important for pilots and marketers alike to avoid disaster by ensuring that the data that guides them is sound...
        - 8 Feb 13, 7:18pm -
      • Ballin’
        Sometimes small changes can yield big results. After watching the Los Angeles Clippers dismantle the Boston Celtics at the Staples Center, Director of Interactive Marketing Services, and Celtics fan, Randy Marquis notes the Celtics fortunes greatly i…
        - 25 Jan 13, 6:51pm -
      • Coffee by Phone
        Happy New Year! 2013 is shaping up to be the Year of Mobile marketing. Randy Marquis, Pace Marketing Communications' Director of Interactive Marketing Services, shares his recent experience paying for coffee with his smartphone and suggests the dawn…
        - 11 Jan 13, 7:40pm -
      • It’s Not Easy Being Green
        Please consider the environment before printing this e-mail. Most of us have read similar pleas at the bottom of our e-mail communications. I cut my own marketing teeth in e-mail and naturally thought the metaphysical world of zeros and ones environm…
        - 2 Apr 12, 8:49pm -
      • The Disillusionment of Social Media?
        The latest issue of Connect dives into the deluge of social media and explores how this new marketing media can mature into a vital part of our marketing mix. Also...niche marketing, message timing and a fascinating book review...
        - 1 Apr 12, 9:51pm -
      • The Nature of Nurturing
        The latest issue of Connect covers how marketing automation can create synchronicity between the marketing and sales teams and how loyalty programs and a culture of customer service can create an emotional switching cost for customers. Also...social…
        - 1 Feb 12, 4:38pm -
      • Stop Tracking and Start Engaging
        The only profession more prone to hyperbole than marketer is politician. So when politicians took aim at marketers by proposing “do not track” legislation, the rhetoric was hip deep on both sides. Politicians claimed the privacy of Internet users…
        - 6 Jul 11, 9:00pm -
      • From Paste-up to pURLs
        While the death of print as a marketing tool was greatly exaggerated, it clearly lost its sex appeal as marketing professionals embraced e-mail, social and mobile media as their methods for delivering their message to an increasingly connected audien…
        - 15 Jun 11, 8:26pm -
      • The Challenges of Print 2.0
        As a “former” print rep (and I say “former” because print is now simply one of the tools that helps our clients achieve their communication goals), my role has changed significantly. I am now a combination of evangelizer of new tools, project…
        - 8 Apr 11, 4:53am -
      • The Perils of Going Viral
        It is the dream, the golden ticket for every marketer: a campaign that rapidly spreads across the social landscape, draws traffic to your website and drives a huge spike in awareness (and perhaps sales) of your brand or product. But the dream turned…
        - 21 Mar 11, 5:57pm -

      Forbes: Sales Leadership

      Forrester: Customer Intelligence Blog

      Emergency Comeback
      Shorts Fix
      Dosha Pops
      In The Lights PR

      Knowledge@Wharton: Marketing

      Seth Godin's Blog

      • new“This is mediocre”

        “This is mediocre”

        Large organizations seek to decrease variability. Starbucks wants the very best latte you buy from them to be exactly the same as the worst one. If you define a spec and work hard to meet it, you can make it so that most things are within a reasonabl…
        - 21 hours ago, 14 Oct 19, 4:45am -
      • Open the cookies

        Open the cookies

        Put a bag of cookies in the break room and it might sit for days. Open the bag and leave it out, and within an hour, all the cookies will be gone. We are happy to take a tiny slice off the thing that’s being shared, but we hesitate to open the bag.…
        - 2 days ago, 13 Oct 19, 4:39am -
      • “I’m sorry” takes guts

        “I’m sorry” takes guts

        I recently saw two men arguing about who got to use the urinal next. As a result, neither got what he wanted, and neither could honestly say that his day got better. The need to win every interaction, the inability to apologize, the short-term over t…
        - 3 days ago, 12 Oct 19, 5:12am -
      • Better than it needs to be

        Better than it needs to be

        Every element of the organization has a spec, a minimum required performance. Accounting has standards, so does the department that measures the air quality. Everything beyond spec is marketing. That’s an interesting definition, but I think it’s…
        - 4 days ago, 11 Oct 19, 4:43am -
      • Initiative


        The only way to get initiative is to take it. It’s never given. And some people hesitate to take it, perhaps because they’re worried that we’ll somehow run out. We’re not going to run out. It’s a self-renewing resource. From an early age, m…
        - 5 days ago, 10 Oct 19, 4:33am -
      • Projects vs tasks

        Projects vs tasks

        Your job might be a series of tasks. Tasks are work where money is traded for time and effort. You put in a fixed amount of time, expending effort along the way, and you get paid. In the end, tasks are completed and it’s up to the boss to weave tho…
        - 6 days ago, 9 Oct 19, 5:20am -
      • Use your best judgment

        Use your best judgment

        I called the front desk early in the morning. “Where’s the gym located?” It’s a big hotel. They have a thousand rooms, and they’re part of a chain. Still, I was surprised to hear typing. The person who answered was typing the question into…
        - 7 days ago, 8 Oct 19, 4:49am -
      • The Big Fish theory

        The Big Fish theory

        In all markets, the market leader gets an unfair advantage. That’s because casual and unsophisticated customers choose the leader because it feels easier and safer. The strategy, then, is not to wish and dream of becoming a big fish. The strategy i…
        - 8 days ago, 7 Oct 19, 4:44am -
      • Narratives about modernity

        Narratives about modernity

        If we give an isolated community access to the internet, very quickly, the quality of life will improve. Time will be saved, research into proven solutions will produce value, and people will become connected to a larger population. Those connections…
        - 9 days ago, 6 Oct 19, 5:42am -
      • Security superstition/Security theater

        Security superstition/Security theater

        Security theater is a rule requiring you to take off your shoes when you get to the airport. It doesn’t actually catch anyone, it simply makes people feel more secure, and it allows those in charge to feel like they’re doing something. Mostly, it…
        - 10 days ago, 5 Oct 19, 4:25am -


      • Thinkshift makes B Lab’s Best for the World list—again!
        For the second year in a row, Thinkshift has earned a place on B Lab’s Best for the World list, announced today. We’re just as proud this year as we were in 2018—especially in light of the illustrious company. Thinkshift was recognized as among…
        - 40 days ago, 4 Sep 19, 2:24pm -
      • Pitch perfect: results from journalism and PR surveys
        The days when a PR representative could pick up the phone and cold-call a journalist—and get more than a cold shoulder—are long gone. But despite the vast preference for email outreach, a couple of recent surveys indicate that media relations is…
        - 83 days ago, 23 Jul 19, 10:26pm -
      • 5 things we learned from fellow B Corps at BLD
        B Corp Leadership Development Day—the annual teach-in where Bay Area B’s learn from each other how to be even better businesses—is always good for a dose of inspiration. This year Thinkshifter Anya Khalamayzer served on the programming committe…
        - 5 Jul 19, 4:12pm -
      • Trade-focused thought leadership powers Optimum’s PR breakthrough
        Optimum Energy’s technology saves energy and improves operations by optimizing HVAC systems in large buildings, manufacturing facilities and campuses, delivering typical cost savings of 20 to 50 percent. In 2016, the Seattle-based company tapped Th…
        - 19 May 19, 5:23pm -
      • 4 reasons the best PR plans include a trade outlet strategy
        One year into my first reporting job, at the insurance magazine Property-Casualty360, I interviewed homeowners in Red Hook, Brooklyn, about how their insurers had responded after the Hurricane Sandy catastrophe. Climate change was barely on the radar…
        - 19 May 19, 3:51pm -
      • As a B Corp, we’re a better business—and part of a movement
        When Thinkshift became a Certified B Corporation eight years ago, we were happy to support this path-breaking certification, and we knew it would be important for our business. But we had no idea it would become such a big part of our identity. We la…
        - 21 Mar 19, 2:10pm -
      • B the change: 12 months of B Corp blogs
        We all know an active blog is good communications. It helps customers get to know you. It’s a way to show you’re a sharp thinker with a finger on the pulse of your industry, and posts can feed thought leadership and PR initiatives. For many busin…
        - 6 Mar 19, 8:43pm -
      • Thought leadership gives newcomer Tritium mainstream recognition
        Tritium, an Australian company that makes advanced EV chargers, drove into the U.S. market as a fast-moving outsider whose sleek technology embodies our belief that sustainability should be sexy. They were attractively edgy, but less than a year afte…
        - 25 Feb 19, 7:43pm -
      • Reading the Trust Barometer: pressure rises on business purpose, opening doors for sustainable companies
        The mass population is far more skeptical of institutions than the informed public, only one in five people believes the system is working for them, and large majorities express a sense of injustice and a desire for change. Those findings from the 20…
        - 14 Feb 19, 9:36pm -
      • How B Corps, impact investing can go big without losing brand value
        These are heady times for Certified B Corporations and impact investing—two arenas Thinkshift is deeply involved in. The number of Certified B Corps is growing faster than ever. Impact investment options are expanding. And big brands (such as B Cor…
        - 16 Jan 19, 6:22pm -

      strategy+business: Marketing & Sales

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        NOTE: This MARKETING, MEDIA & SALES feed will soon no longer be updated.

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      • The short life of enlightened leadership (and how to extend it)

        The short life of enlightened leadership (and how to extend it)

        Idealistic values and socially admirable practices in business are often effective, but generally short-lived. They rarely survive through more than two successions of company leadership. To break this cycle and leave a legacy of an enlightened com…
        - 11 Feb 19, 1:00am -
      • ROX is the new ROI: Prioritizing customer experience

        ROX is the new ROI: Prioritizing customer experience

        Consumers have more power over your company's success or failure than ever before, and it's time for a new metric that captures the return on your investment in them.
        - 30 Jan 19, 1:00am -
      • E-Sports Is Beating the Competition

        E-Sports Is Beating the Competition

        E-sports has been rapidly evolving into a full-fledged sport. According to a PwC survey of sports leaders, global e-sports revenues are expected to grow 30 percent this year. In recent months, a slew of deals and investments between established med…
        - 24 Jan 19, 1:00am -
      • Digital-Native Retailers Are Giving Physical Stores a Radical Makeover

        Digital-Native Retailers Are Giving Physical Stores a Radical Makeover

        Online brands are opening brick-and-mortar shops and using technology and data-driven customer insights to transform the in-store experience.
        - 18 Jan 19, 1:00am -
      • The Jolly and Folly of Holiday Decor for Retailers

        The Jolly and Folly of Holiday Decor for Retailers

        Christmas displays make shoppers more forgiving of employee mistakes but more judgmental of unfairness.
        - 21 Dec 18, 1:00am -
      • Why the Digital Era Is a Boon for Pop Culture

        Why the Digital Era Is a Boon for Pop Culture

        In his new book, Digital Renaissance, economist Joel Waldfogel argues that, contrary to the conventional wisdom, the digital era is ushering in a golden age for both producers and consumers of entertainment.
        - 12 Nov 18, 1:00am -
      • Best Business Books 2018: Marketing

        Best Business Books 2018: Marketing

        This year's best business books on marketing lay out explicit pathways with which leaders can pursue new and alternative methods to reach customers. In the best of this year's crop, Subscribed: Why the Subscription Model Will Be Your Company's Futur…
        - 5 Nov 18, 1:00am -
      • The Podcasting Revenue Boom Has Started

        The Podcasting Revenue Boom Has Started

        The podcasting revenue boom has started, and podcasting is poised to become a billion-dollar business. Advertisers are now following listeners to the new medium, as the PWC Global Entertainment & Media Outlook expects worldwide podcasting advertisin…
        - 18 Oct 18, 1:00am -
      • The Power of Price Points

        The Power of Price Points

        Once you understand how the airlines use "basic economy," you can begin to appreciate how customer segmentation can be beneficial to your business.
        - 17 Oct 18, 1:00am -

      About PopMuse

      A curated aggregation of musings from across the land and of different subject matters for the scanoholics.