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Big Ideas Blog

Common Sense

    Connect Magazine

    • Flying Blind
      Upon returning from the PODi AppForum in Las Vegas, Director of Interactive Marketing Randy Marquis explains why it is important for pilots and marketers alike to avoid disaster by ensuring that the data that guides them is sound...
      - 8 Feb 13, 7:18pm -
    • Ballin’
      Sometimes small changes can yield big results. After watching the Los Angeles Clippers dismantle the Boston Celtics at the Staples Center, Director of Interactive Marketing Services, and Celtics fan, Randy Marquis notes the Celtics fortunes greatly i…
      - 25 Jan 13, 6:51pm -
    • Coffee by Phone
      Happy New Year! 2013 is shaping up to be the Year of Mobile marketing. Randy Marquis, Pace Marketing Communications' Director of Interactive Marketing Services, shares his recent experience paying for coffee with his smartphone and suggests the dawn…
      - 11 Jan 13, 7:40pm -
    • It’s Not Easy Being Green
      Please consider the environment before printing this e-mail. Most of us have read similar pleas at the bottom of our e-mail communications. I cut my own marketing teeth in e-mail and naturally thought the metaphysical world of zeros and ones environm…
      - 2 Apr 12, 8:49pm -
    • The Disillusionment of Social Media?
      The latest issue of Connect dives into the deluge of social media and explores how this new marketing media can mature into a vital part of our marketing mix. Also...niche marketing, message timing and a fascinating book review...
      - 1 Apr 12, 9:51pm -
    • The Nature of Nurturing
      The latest issue of Connect covers how marketing automation can create synchronicity between the marketing and sales teams and how loyalty programs and a culture of customer service can create an emotional switching cost for customers. Also...social…
      - 1 Feb 12, 4:38pm -
    • Stop Tracking and Start Engaging
      The only profession more prone to hyperbole than marketer is politician. So when politicians took aim at marketers by proposing “do not track” legislation, the rhetoric was hip deep on both sides. Politicians claimed the privacy of Internet users…
      - 6 Jul 11, 9:00pm -
    • From Paste-up to pURLs
      While the death of print as a marketing tool was greatly exaggerated, it clearly lost its sex appeal as marketing professionals embraced e-mail, social and mobile media as their methods for delivering their message to an increasingly connected audien…
      - 15 Jun 11, 8:26pm -
    • The Challenges of Print 2.0
      As a “former” print rep (and I say “former” because print is now simply one of the tools that helps our clients achieve their communication goals), my role has changed significantly. I am now a combination of evangelizer of new tools, project…
      - 8 Apr 11, 4:53am -
    • The Perils of Going Viral
      It is the dream, the golden ticket for every marketer: a campaign that rapidly spreads across the social landscape, draws traffic to your website and drives a huge spike in awareness (and perhaps sales) of your brand or product. But the dream turned…
      - 21 Mar 11, 5:57pm -

    Forbes: Sales Leadership

      Forrester: Customer Intelligence Blog

      Dosha Pops
      In The Lights PR
      Janine Just, Inc.
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      Knowledge@Wharton: Marketing

      Seth Godin's Blog

      • newProfessionals, hacks and amateurs

        Professionals, hacks and amateurs

        The differences have little to do with skill, and a lot to do with resolve and intent. The amateur contributes with unfiltered joy. There’s really no other upside–create your work because you can, because it helps someone else, because it makes y…
        - 11 hours ago, 15 Jul 20, 4:24am -
      • What’s your story?

        What’s your story?

        If you care about it, it’s probably a story. Whether you did well on the job interview. The results of your work to find resources to feed the hungry. Your efforts to engage with your teenagers… We remember Bastille Day, not because we were there…
        - 1 day ago, 14 Jul 20, 4:51am -
      • Undoing the toxic myth of exclusion and scarcity

        Undoing the toxic myth of exclusion and scarcity

        It’s easy to believe that excluding a group increases the benefits for those that are doing the excluding. That division and barriers somehow benefit the people who divide and hoard. That’s true when we’re talking about allocating a truly scarc…
        - 2 days ago, 13 Jul 20, 4:39am -
      • None of the above

        None of the above

        That’s a comfortable thing to say for some. It lets you off the hook. There are definitely people in every group who prefer “none of the above,” regardless of what’s on offer. Because none of the above is also a choice, something that’s off…
        - 3 days ago, 12 Jul 20, 4:01am -
      • Systems design and the front line

        Systems design and the front line

        If you experience lousy service or poor quality, it’s probably not solely the fault of the person who talked to you on the phone, dealt with you at the counter or assembled your product. It’s the boss. The boss didn’t design the system properly…
        - 4 days ago, 11 Jul 20, 4:49am -
      • Sixty orbits

        Sixty orbits

        Birthdays are contagious. No one actually remembers the day they were born, other people remember it for you. And the way we celebrate them is cultural, a shared process that keeps changing. People keep track of birthdays, and today used to be mine.…
        - 5 days ago, 10 Jul 20, 4:08am -
      • Take good notes

        Take good notes

        Everyone is entitled to their own experience. In fact, that’s all we ever get. Our own take on the world around us, informed by where we’ve been and where we seek to go. Sometimes, we get the chance to hear about someone else’s experience. In t…
        - 6 days ago, 9 Jul 20, 4:51am -
      • The magic of the countdown

        The magic of the countdown

        Thea von Harbou invented the countdown. 10, 9, 8… It works. It focuses the attention of everyone involved and ensures that we’re truly alert for what’s going to happen next. It helps that the numbers go down, not up (because up might never end)…
        - 7 days ago, 8 Jul 20, 4:09am -
      • The 100 hour asset

        The 100 hour asset

        We’re all so busy doing our work that sometimes we fail to build a skill worth owning. If you invest 100 hours in a rare skill, you’re likely to acquire it. If you could learn to sharpen a tool better than your peers, organize a high-performance…
        - 8 days ago, 7 Jul 20, 4:03am -
      • The difference between patina and cruft

        The difference between patina and cruft

        Cruft is obsolete. Cruft is broken, discarded, non-functioning refuse that should be hauled away. Patina is the wabi-sabi of positive use. A bookshelf of well-worn encyclopedias (now replaced by Wikipedia) has a patina to it. Simply seeing it reminds…
        - 9 days ago, 6 Jul 20, 5:24am -


      • Simply talking about racial justice is not going to cut it
        American consumers believe that speaking out about and addressing systemic racism are business mandates, found new Porter Novelli research on social justice, mimicking the results of an Edelman Trust Barometer flash poll conducted in early June. The…
        - 2 days ago, 13 Jul 20, 1:15pm -
      • How to adapt your PR strategy to break through today’s news
        As COVID-19 and Black Lives Matter protests continue to grip the media, it’s wise to temper expectations about PR results. But it’s still possible to break through and land media placements, even if your news isn’t about the current situation.…
        - 37 days ago, 8 Jun 20, 9:50pm -
      • PR, thought leadership, storytelling earn recognition for impact pioneer
        RSF Social Finance works at the intersection of social change and finance, enabling investors and donors to fund creative solutions to complex problems, connecting social entrepreneurs with diverse forms of capital, training financial activists and s…
        - 38 days ago, 8 Jun 20, 12:59am -
      • Now is the time for business to get out front on climate
        It really is OK to talk about something besides the pandemic. Like the climate crisis. I’ll go out on a (strong) limb and say it’s imperative that businesses (and citizens) start speaking out now. Why? Congress is planning economic stimulus legis…
        - 63 days ago, 13 May 20, 2:03pm -
      • May 13: let’s storm the halls of Congress for a climate-smart recovery
        Businesses of all sizes now have a once-in-a-lifetime opportunity to virtually storm Capitol Hill and push climate action into overdrive—and we can’t afford to pass it up. On May 13, coordinated by LEAD on Climate 2020, business leaders across th…
        - 72 days ago, 4 May 20, 6:58pm -
      • B Corps lead by example during the COVID-19 crisis
        Companies that put people before profit will earn customer trust as we walk the rocky road to recovery from the current pandemic. B Corps, with their focus on delivering community and environmental benefits, are well positioned to step up to our coll…
        - 83 days ago, 23 Apr 20, 9:56pm -
      • Crisis creates potential and peril for mission-first companies
        Edelman just released a supplement to its annual Trust Barometer survey focused on the COVID-19 crisis, and the message to companies is blunt: Do the right thing. Or else. Fully 81% of people in 12 global markets surveyed for the Brand Trust and the…
        - 96 days ago, 10 Apr 20, 10:36am -
      • Crisis communications: quick tips for riding out a storm
        We’ve been talking with most clients this week about responding to the coronavirus situation, so this seems like an opportune time to share some guidance on crisis communications. What constitutes a crisis? Any situation that could harm people or p…
        - 16 Mar 20, 9:55am -
      • How to reach journalists: annual survey shows the way
        Muck Rack’s State of Journalism 2020 report just came out, and like it did last year, it shows that PR success hinges on the time-honored practices of building relationships and giving media what they want: timely stories that plug into the zeitgei…
        - 13 Mar 20, 7:46pm -
      • Valentines: a few of our favorite publications and reporters
        Reporters and publications we love because they cover their sectors with clarity, honesty and, above all, persistence.The post Valentines: a few of our favorite publications and reporters appeared first on Thinkshift Communications.
        - 14 Feb 20, 11:36am -

      strategy+business: Marketing & Sales

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        NOTE: This MARKETING, MEDIA & SALES feed will soon no longer be updated.

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      • The short life of enlightened leadership (and how to extend it)

        The short life of enlightened leadership (and how to extend it)

        Idealistic values and socially admirable practices in business are often effective, but generally short-lived. They rarely survive through more than two successions of company leadership. To break this cycle and leave a legacy of an enlightened com…
        - 11 Feb 19, 1:00am -
      • ROX is the new ROI: Prioritizing customer experience

        ROX is the new ROI: Prioritizing customer experience

        Consumers have more power over your company's success or failure than ever before, and it's time for a new metric that captures the return on your investment in them.
        - 30 Jan 19, 1:00am -
      • E-Sports Is Beating the Competition

        E-Sports Is Beating the Competition

        E-sports has been rapidly evolving into a full-fledged sport. According to a PwC survey of sports leaders, global e-sports revenues are expected to grow 30 percent this year. In recent months, a slew of deals and investments between established med…
        - 24 Jan 19, 1:00am -
      • Digital native retailers are giving physical stores a radical makeover

        Digital native retailers are giving physical stores a radical makeover

        Online brands are opening brick-and-mortar shops and using technology and data-driven customer insights to transform the in-store experience.
        - 18 Jan 19, 1:00am -
      • The Jolly and Folly of Holiday Decor for Retailers

        The Jolly and Folly of Holiday Decor for Retailers

        Christmas displays make shoppers more forgiving of employee mistakes but more judgmental of unfairness.
        - 21 Dec 18, 1:00am -
      • Why the Digital Era Is a Boon for Pop Culture

        Why the Digital Era Is a Boon for Pop Culture

        In his new book, Digital Renaissance, economist Joel Waldfogel argues that, contrary to the conventional wisdom, the digital era is ushering in a golden age for both producers and consumers of entertainment.
        - 12 Nov 18, 1:00am -
      • Best Business Books 2018: Marketing

        Best Business Books 2018: Marketing

        This year's best business books on marketing lay out explicit pathways with which leaders can pursue new and alternative methods to reach customers. In the best of this year's crop, Subscribed: Why the Subscription Model Will Be Your Company's Futur…
        - 5 Nov 18, 1:00am -
      • The Podcasting Revenue Boom Has Started

        The Podcasting Revenue Boom Has Started

        The podcasting revenue boom has started, and podcasting is poised to become a billion-dollar business. Advertisers are now following listeners to the new medium, as the PWC Global Entertainment & Media Outlook expects worldwide podcasting advertisin…
        - 18 Oct 18, 1:00am -
      • The power of price points

        The power of price points

        Once you understand how the airlines use "basic economy," you can begin to appreciate how customer segmentation can be beneficial to your business.
        - 17 Oct 18, 1:00am -
      Dosha Pops

      About PopMuse

      A curated aggregation of musings from across the land and of different subject matters for the scanoholics.