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  • Intuit Banks on TBWA for Global QuickBooks Campaign

    Intuit Banks on TBWA for Global QuickBooks Campaign

    Intuit is working with TBWA/Chiat/Day Los Angeles on a global campaign designed to showcase the value of QuickBooks accounting software for people who work for themselves around the world.TBWA/Chiat/Day L.A. was named global creative agency of record…
    - 10 days ago, 9 Nov 17, 1:45pm -

Big Ideas Blog

Common Sense

  • My Holiday Reading List – People Shaping Our World
    Each holiday season, I spend time reading 5-6 books, often around a theme.  This year, I focused on people who are shaping our world.  Here’s a brief summary of each book and the next book(s) I plan to read to continue this learning process in 20…
    - 3 Jan 17, 10:26am -
  • Why Polling Will Change for the Better
    We have seen many elections and referendums get it wrong in the last 18 months, whether it was the Brexit vote or this week’s U.S. Presidential election.   We are all wondering why. There is a good reason why these polls are inaccurate and an eve…
    - 10 Nov 16, 7:06pm -
  • Millennials Unplugged — PRSA Georgia Leadership Session
    Recently, Brittany and myself had the opportunity to address the PRSA Georgia Leader Board and the Young Professionals Special Interest Group in a dinner at South City Kitchen in Buckhead.  The subject was “Talkin Bout My Generation: Surprising Tr…
    - 26 Oct 16, 9:26pm -
  • US Chamber of Commerce Presentation – Keynote on Innovations in Healthcare
    On Tuesday, October 18th, I spoke to a group of healthcare leaders at the U.S. Chamber of Commerce Health Forward Summit on “innovations in healthcare”.  Here is my view below and my slides. We have three key drivers of transformation change occ…
    - 19 Oct 16, 10:38am -
  • Analytics, Insights and Outcomes: Tales from the Newhouse School of Public Communications

    Analytics, Insights and Outcomes: Tales from the Newhouse School of Public Communications

    This past weekend, I had the privilege of presenting to a class of Masters Students at Syracuse’s Newhouse School of Public Communications. These students are completing their degree virtually which in and of itself is pretty cool but as part of…
    - 3 Oct 16, 6:26pm -
  • Social Scoop: 07.22.2016

    Social Scoop: 07.22.2016

    Facebook has been busy these last few weeks making many changes across the platform, including updates to their Messenger app and updates to their new Instant Articles feature. Snapchat still hasn’t sat still since the announcement of their API, re…
    - 22 Jul 16, 4:52pm -
  • Connecting 12 Years of Dots at W2O Group: A Q&A with Carolyn Wang
    The outgoing president of BrewLife reflects upon her journey and shares some hard earned wisdom in the world of communications and agency life. In 2004, Carolyn Wang joined what was once called Weiss Comm Partners (now W2O Group) hoping to bring her…
    - 18 Jul 16, 11:09am -
  • Who Are You Working With?

    Who Are You Working With?

    When selecting the right firm partner regarding Internal Communications/Employee Engagement, being clear on “Need/Deliverable” is essential but discerning specific skills and expectations makes all the difference The Case for Chemistry With orga…
    - 15 Jul 16, 11:31am -
  • Brexit: Sitting with the Discomfort to Define the Opportunity
    With the uncertainty brought about by the Brexit vote, Pharma and Biotech companies need to consider a number of unique opportunities to chart future growth in the UK and EU On 23 June 2016 the UK government held a referendum on either exiting or r…
    - 7 Jul 16, 9:39am -
  • Podcast Interview on Storytizing — Bob Pearson and David Pembroke
    I was recently interviewed by David Pembroke, leader of the contentgroup, based in Australia, about Storytizing and what it means for the public sector.  My thoughts, of course, apply to both public and private.  Here is the podcast. David, by the…
    - 6 Jul 16, 1:38pm -

Connect Magazine

  • Flying Blind
    Upon returning from the PODi AppForum in Las Vegas, Director of Interactive Marketing Randy Marquis explains why it is important for pilots and marketers alike to avoid disaster by ensuring that the data that guides them is sound...
    - 8 Feb 13, 7:18pm -
  • Ballin’
    Sometimes small changes can yield big results. After watching the Los Angeles Clippers dismantle the Boston Celtics at the Staples Center, Director of Interactive Marketing Services, and Celtics fan, Randy Marquis notes the Celtics fortunes greatly i…
    - 25 Jan 13, 6:51pm -
  • Coffee by Phone
    Happy New Year! 2013 is shaping up to be the Year of Mobile marketing. Randy Marquis, Pace Marketing Communications' Director of Interactive Marketing Services, shares his recent experience paying for coffee with his smartphone and suggests the dawn…
    - 11 Jan 13, 7:40pm -
  • It’s Not Easy Being Green
    Please consider the environment before printing this e-mail. Most of us have read similar pleas at the bottom of our e-mail communications. I cut my own marketing teeth in e-mail and naturally thought the metaphysical world of zeros and ones environm…
    - 2 Apr 12, 8:49pm -
  • The Disillusionment of Social Media?
    The latest issue of Connect dives into the deluge of social media and explores how this new marketing media can mature into a vital part of our marketing mix. Also...niche marketing, message timing and a fascinating book review...
    - 1 Apr 12, 9:51pm -
  • The Nature of Nurturing
    The latest issue of Connect covers how marketing automation can create synchronicity between the marketing and sales teams and how loyalty programs and a culture of customer service can create an emotional switching cost for customers. Also...social…
    - 1 Feb 12, 4:38pm -
  • Stop Tracking and Start Engaging
    The only profession more prone to hyperbole than marketer is politician. So when politicians took aim at marketers by proposing “do not track” legislation, the rhetoric was hip deep on both sides. Politicians claimed the privacy of Internet users…
    - 6 Jul 11, 9:00pm -
  • From Paste-up to pURLs
    While the death of print as a marketing tool was greatly exaggerated, it clearly lost its sex appeal as marketing professionals embraced e-mail, social and mobile media as their methods for delivering their message to an increasingly connected audien…
    - 15 Jun 11, 8:26pm -
  • The Challenges of Print 2.0
    As a “former” print rep (and I say “former” because print is now simply one of the tools that helps our clients achieve their communication goals), my role has changed significantly. I am now a combination of evangelizer of new tools, project…
    - 8 Apr 11, 4:53am -
  • The Perils of Going Viral
    It is the dream, the golden ticket for every marketer: a campaign that rapidly spreads across the social landscape, draws traffic to your website and drives a huge spike in awareness (and perhaps sales) of your brand or product. But the dream turned…
    - 21 Mar 11, 5:57pm -

Forbes: Sales Leadership

Forrester: Customer Intelligence Blog

  • Executives Over Estimate DevOps Maturity

    Executives Over Estimate DevOps Maturity

    2017 is the year of DevOps! The team here at Forrester is seeing this momentum grow every day with increased inquiries, solution proliferation and a growing number of calls from executives on scaling from DevOps pilots to the enterprise. Enterprises…
    - 2 days ago, 18 Nov 17, 12:23am -
  • Help Forrester benchmark the privacy-personalization paradox

    Help Forrester benchmark the privacy-personalization paradox

    Modern day marketing and advertising has created a paradox: customers want to be recognized and rewarded for their loyalty, but they also want their privacy to be respected and their data used ethically. We firmly believe that balancing this privacy-…
    - 2 days ago, 17 Nov 17, 2:30pm -
  • Inside Infosec Teams

    Inside Infosec Teams

    Announcing Our New Security & Risk Staffing Survey! Information security is one of the hottest fields around. Data abounds about how awesome it is to work in infosec, how many jobs are available, and how much money can be made. That all sounds great,…
    - 3 days ago, 16 Nov 17, 2:45pm -
  • Predictions 2018: IoT Will Move From Experimentation To Business Scale

    Predictions 2018: IoT Will Move From Experimentation To Business Scale

    The term IoT can be confusing, and depending on who you talk to they might choose to focus on one element like connectivity or another. At Forrester we believe IoT extends beyond devices and connectivity. At a technical level, IoT encompasses those t…
    - 3 days ago, 16 Nov 17, 10:20am -
  • Dear Indian Brand, Heads-up! Your Customer Experience Score Is En-route

    Dear Indian Brand, Heads-up! Your Customer Experience Score Is En-route

    Dear Brand, We know you love your customers. You do your best – to catch their eye, hold their attention, serve and pamper them, and help them in need. And then hope they keep coming back for more. In fact, you hope you did such a bang-up job of im…
    - 4 days ago, 16 Nov 17, 3:00am -
  • The New W3C Payments Request API Standard Means Better Web Checkout Experiences

    The New W3C Payments Request API Standard Means Better Web Checkout Experiences

    All major browser makers are implementing a new World Wide Web Consortium (W3C) Payment Request API standard, which means faster, more secure web checkouts are right around the corner as early as mid-2018. When implemented, the Payment Request API st…
    - 4 days ago, 15 Nov 17, 11:29pm -
  • Lacking Smart Third-Party Risk Regulation, JP Morgan Chase, Bank of America, Wells Fargo, And American Express Create Company, TruSight

    Lacking Smart Third-Party Risk Regulation, JP Morgan Chase, Bank of America, Wells Fargo, And American Express Create Company, TruSight

      The third-party ecosystem continues to flummox risk managers. Regulators keep pushing for stronger oversight, but they fail to offer real standards or tools to make this possible. What’s worse, technology and service providers  have only helped…
    - 4 days ago, 15 Nov 17, 6:50pm -
  • 2017 Saw Record-Breaking Breaches – And There’s More Where That Came From In 2018

    2017 Saw Record-Breaking Breaches –  And There’s More Where That Came From In 2018

    In late 2016, the security and risk team at Forrester made its annual predictions for 2017. Let’s take a quick look at how we did. Prediction No. 1: The incoming Trump administration would face a cybersecurity crisis in its first 100 days. What hap…
    - 4 days ago, 15 Nov 17, 2:50pm -
  • Predictions 2018: Customer-Obsessed, Data-Driven Retailers Will Thrive In 2018

    Predictions 2018: Customer-Obsessed, Data-Driven Retailers Will Thrive In 2018

    In a world of hyper-adoption – and hyper-abandonment – successful retailing in 2018 comes down to obsessing about your customer’s experience. It’s a tall order: Digital and physical touchpoints now must work together flawlessly – yet also d…
    - 5 days ago, 14 Nov 17, 1:54pm -
  • Data Engineers Will Be More Important Than Data Scientists

    Data Engineers Will Be More Important Than Data Scientists

    Does it seem like the ability to find, hire and retain data scientists is a losing battle? Is spending $500K+ per year for a Data Scientist worth it? What is a data scientist anyway? Those a real questions and are the markers that how you are support…
    - 6 days ago, 13 Nov 17, 11:33am -
Recipe Test Nest
Recipe Test Nest
Recipe Test Nest
Recipe Test Nest

Knowledge@Wharton: Marketing

Seth Godin's Blog

  • newThe boss goes first

    The boss goes first

    If you want to build a vibrant organizational culture, or govern with authority, or create a social dynamic that's productive and fair, the simple rule is: the rules apply to people in power before they are applied to those without....       
    - 17 hours ago, 19 Nov 17, 4:09am -
  • Like Mary Shelley

    Like Mary Shelley

    When she wrote Frankenstein, it changed everything. A different style of writing. A different kind of writer. And the use of technology in ways that no one expected and that left a mark. Henry Ford did that. One car and...       
    - 2 days ago, 18 Nov 17, 4:35am -
  • The simple truth about net neutrality

    The simple truth about net neutrality

    It's not that complicated. It's based in history, it involves money and fairness and control. But it's not that complicated. If you care about the details, it's worth reading this classic from Tim Wu. There's no debate about how we...       
    - 2 days ago, 17 Nov 17, 2:16pm -
  • Five contributions

    Five contributions

    Each one matters, each is intentional, each comes with effort, preparation and reward: Leader: The pathfinder, able to get from here to there, to connect in service of a goal. Setting an agenda, working in the dark, going new places...       
    - 3 days ago, 17 Nov 17, 4:46am -
  • The confusion about competence

    The confusion about competence

    A friend was describing a clerk he had recently dealt with. "She was competent, of course, but she couldn't engage very well with the customer who just came in." Then, of course, she wasn't competent, was she? It doesn't take...       
    - 4 days ago, 16 Nov 17, 5:12am -
  • Outsiders

    Outsiders


    - 5 days ago, 15 Nov 17, 4:18am -
  • Meaningful work

    Meaningful work


    - 6 days ago, 14 Nov 17, 4:44am -
  • Full vs. enough

    Full vs. enough

    One of the lessons of Thanksgiving is that we eat too much. We eat until we're full, experiencing the sensation of too much. It's easy to confuse our desire for that that feeling with the feeling of 'enough'. Enough doesn't...       
    - 7 days ago, 13 Nov 17, 3:40am -
  • Been done before

    Been done before

    What percentage of the work you do each day is work where the process (the 'right answer') is known? Jobs where you replicate a process instead of inventing one... The place where we can create the most value is when...       
    - 8 days ago, 12 Nov 17, 4:10am -
  • Speakerphone voice

    Speakerphone voice

    When the speakerphone is on in the conference room, do you talk differently? It's pretty common. We breathe from a different spot, hold our chest differently, constrict our throats and generally try to shout our words across the ocean. The...    …
    - 9 days ago, 11 Nov 17, 4:43am -

SHIFTid

  • 7 ways to get maximum value from your PR investment
    When your PR efforts are strategically grounded—they support specific business goals, you have a plan tailored to those goals, you’ve established ways to measure success—determining whether they’re worthwhile is pretty straightforward. But ho…
    - 34 days ago, 16 Oct 17, 1:26pm -
  • Message to cleantech companies: Don’t give up on Washington
    “I hope you won’t give up on Washington.” That heartfelt plea came from U.S. Rep. Jared Huffman (D-California), during a panel on business advocacy at the recent GreenBiz VERGE conference. “Do not step away from policy now because it looks da…
    - 38 days ago, 12 Oct 17, 11:33am -
  • Cleantech needs good stories—and the right storytellers—more than ever
    The GreenBiz VERGE conference on sustainability and cleantech September 19–21 made it clearer than ever to me that we need to tell great stories if we want to advance policy, gain investment, prompt actions and encourage diversity in the cleantech…
    - 48 days ago, 2 Oct 17, 3:02pm -
  • The Thinkshionary
    The Thinkshionary is our compilation of in-house coined words, which we add to as the neologisms seize us. Linked words are defined more fully in individual posts. Feel free to suggest additions. acadrivel: smart-sounding nonsense forming a word…
    - 68 days ago, 12 Sep 17, 4:00pm -
  • A Ben & Jerry’s lesson: do the right thing and tell the story
    Some of us in the sustainable business and B Corp communities gave a collective gasp at last month’s news that trace amounts of glyphosate (the herbicide in Roundup) had turned up in Ben & Jerry’s ice cream. The B Corp responded quickly, putting…
    - 87 days ago, 24 Aug 17, 1:42pm -
  • Genius solutions are not enough to fight status quo bias
    You’ve developed a genius new thing that is so much better than everything else on the market—it saves money, saves resources, and delivers better results and more benefits than incumbent solutions. Too bad that’s not enough to ensure success.…
    - 95 days ago, 16 Aug 17, 1:42pm -
  • Bored With Brainstorming? Try These Five Creativity Boosters
    [MarketingProfs] Brainstorming has gotten a bad name, at least in its most commonly practiced form: A group of people with a cold start on a problem shout ideas at a whiteboard until the session recorder’s writing hand cramps up or everyone’s eye…
    - 12 Jun 17, 8:20pm -
  • Big brands finding their voice on climate change, at last
    A couple of years ago, big brands were catching flak for not taking a stand on climate change. It looks like the tide is turning. In particular, 30 corporations recently took out ads in major newspapers urging the president to abide by the Paris clim…
    - 24 May 17, 9:30pm -
  • Green Film Fest: storytelling that matters now more than ever
    I recently had the pleasure of spending a week watching movies at the San Francisco Green Film Festival. This event, now in its seventh year, combines two of my favorite things: film and the environment. And my binge reaffirmed my belief that films a…
    - 9 May 17, 3:27pm -
  • Face it: customers are judging you on your values
    The flash that pulls an idea into focus often comes from a surprising direction. This morning I was reading an article about message T-shirts as a fashion trend when it hit me: businesses are struggling to deal with a fired-up, activist consumer mark…
    - 3 Apr 17, 8:09pm -

strategy+business: Marketing & Sales

  • Best Business Books 2017: Marketing

    Best Business Books 2017: Marketing

    Cathy Taylor reviews the best business books on marketing and sales of the year. Leading the pack is Superconsumers, by Eddie Yoon, a highly relatable book that describes how companies can thrive by identifying, catering to, and learning from their…
    - 13 days ago, 7 Nov 17, 1:00am -
  • Movie Theatres Take Steps to Disrupt Themselves

    Movie Theatres Take Steps to Disrupt Themselves

    To address slow growth, multiplexes are replacing humans with machines, and popcorn and soda with gourmet treats.
    - 74 days ago, 7 Sep 17, 1:00am -
  • How Amazon Fuels Deflation

    How Amazon Fuels Deflation

    While central banks puzzle about the lack of inflation, the e-commerce giant's swift move to slash prices at Whole Foods shows how business is keeping prices down.
    - 82 days ago, 30 Aug 17, 1:00am -
  • Uniqlo Addresses Retail Woes with High-Tech Vending Machines

    Uniqlo Addresses Retail Woes with High-Tech Vending Machines

    A small but growing number of retailers and restaurants are experimenting with selling their wares through unstaffed kiosks, often linked to apps and e-payment systems.
    - 97 days ago, 15 Aug 17, 1:00am -
  • In High Spirits

    In High Spirits

    The U.S. is witnessing a boom in craft distilleries. In response to changing consumer tastes, particularly those of millennials, and with the use of modern digital and social media tools, "artisanal" and "craft" gin, whiskey, vodka, and tequila sta…
    - 31 Jul 17, 1:00am -
  • Finance and HR: The Executive Partnership That Transformed a Company

    Finance and HR: The Executive Partnership That Transformed a Company

    The relationship between a chief financial officer (CFO) and chief human resources officer (CHRO) can turn a company around. Between them, they control the major sources of capital available to a company: human, financial, and often information tech…
    - 24 Jul 17, 1:00am -
  • Chipotle Takes Another Hit to Reputation, Stock Price

    Chipotle Takes Another Hit to Reputation, Stock Price

    This month's closure of a burrito shop for possible norovirus shows how vulnerable a company's image is in the digital age.
    - 21 Jul 17, 1:00am -
  • 140 Characters Can Make or Break Your Brand

    140 Characters Can Make or Break Your Brand

    An informal social media style can backfire on an unknown company, but boost trust among a target audience that is familiar with the firm.
    - 20 Jul 17, 1:00am -
  • A Strategist's Guide to the Digital Grocery

    A Strategist's Guide to the Digital Grocery

    The shift to online shopping and in-store pickup for groceries -- led by Amazon and Walmart, heightened by Amazon's purchase of Whole Foods in 2017 -- represents an existential threat to many supermarkets and other food sellers. Most have responded…
    - 10 Jul 17, 1:00am -
  • Three Promises Every Sales Team Needs to Make -- and Keep

    Three Promises Every Sales Team Needs to Make -- and Keep

    The simplest way to reduce customer churn is to commit to and deliver real value.
    - 19 Jun 17, 1:00am -
In The Lights

About PopMuse

A curated aggregation of musings from across the land and of different subject matters for the scanoholics.