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    Big Ideas Blog

    • How to use social media for small businesses
      Social media marketing for small business is a game changer when it comes to getting your brand noticed. According to WebFX, “On average, companies...
      - 2 days ago, 18 Feb 20, 7:00pm -
    • How to get your brand noticed
      We’re living in an era conducive to small businesses in terms of public relations, in that much of our digital footprint on the internet (our...
      - 3 days ago, 17 Feb 20, 7:00pm -
    • Tips for writing cold emails that get responses
      Thanks to advanced email marketing tools such as Keap, we can know what’s happening with our cold emails. But do you ever wonder why prospects open...
      - 3 days ago, 17 Feb 20, 7:00pm -
    • Working with creatives
      Different personalities make the world go round. That same principle applies at the office, whether it’s a large company or a small startup, we’re...
      - 3 days ago, 17 Feb 20, 7:00pm -
    • How autonomous technology can streamline your business
      Autonomous technology has reached a point where it has become a practical part of our everyday lives. The world of business is no...
      - 7 days ago, 13 Feb 20, 7:00pm -
    • How customer service affects sales
      Customer service is everything when running a business. Let me rephrase that: good customer service is everything when running a business, whether...
      - 8 days ago, 12 Feb 20, 7:00pm -
    • How to systemize your business
      You’re a smart, savvy business owner running and growing a profitable online business. You have a reliable team of employees who are as passionate...
      - 8 days ago, 12 Feb 20, 7:00pm -
    • 6 tips for struggling with small business cash flow
      Running a successful business is about much more than making money.Not only do you need to account for your various expenses—overhead costs,...
      - 9 days ago, 11 Feb 20, 7:00pm -
    • 7 things you can do to grow your business in 2020
      Have you thought about how to grow your business? Whether your goal is to make the leap from digital to bricks and mortar (or vice versa), growing...
      - 9 days ago, 11 Feb 20, 7:00pm -
    • The busy myth and how to manage time
      Have you noticed that there’s a worldwide game of “Busy Poker” going on?It’s time to drop the glorification of busy and start focusing on time...
      - 9 days ago, 11 Feb 20, 7:00pm -

    Common Sense

      Connect Magazine

      • Flying Blind
        Upon returning from the PODi AppForum in Las Vegas, Director of Interactive Marketing Randy Marquis explains why it is important for pilots and marketers alike to avoid disaster by ensuring that the data that guides them is sound...
        - 8 Feb 13, 7:18pm -
      • Ballin’
        Sometimes small changes can yield big results. After watching the Los Angeles Clippers dismantle the Boston Celtics at the Staples Center, Director of Interactive Marketing Services, and Celtics fan, Randy Marquis notes the Celtics fortunes greatly i…
        - 25 Jan 13, 6:51pm -
      • Coffee by Phone
        Happy New Year! 2013 is shaping up to be the Year of Mobile marketing. Randy Marquis, Pace Marketing Communications' Director of Interactive Marketing Services, shares his recent experience paying for coffee with his smartphone and suggests the dawn…
        - 11 Jan 13, 7:40pm -
      • It’s Not Easy Being Green
        Please consider the environment before printing this e-mail. Most of us have read similar pleas at the bottom of our e-mail communications. I cut my own marketing teeth in e-mail and naturally thought the metaphysical world of zeros and ones environm…
        - 2 Apr 12, 8:49pm -
      • The Disillusionment of Social Media?
        The latest issue of Connect dives into the deluge of social media and explores how this new marketing media can mature into a vital part of our marketing mix. Also...niche marketing, message timing and a fascinating book review...
        - 1 Apr 12, 9:51pm -
      • The Nature of Nurturing
        The latest issue of Connect covers how marketing automation can create synchronicity between the marketing and sales teams and how loyalty programs and a culture of customer service can create an emotional switching cost for customers. Also...social…
        - 1 Feb 12, 4:38pm -
      • Stop Tracking and Start Engaging
        The only profession more prone to hyperbole than marketer is politician. So when politicians took aim at marketers by proposing “do not track” legislation, the rhetoric was hip deep on both sides. Politicians claimed the privacy of Internet users…
        - 6 Jul 11, 9:00pm -
      • From Paste-up to pURLs
        While the death of print as a marketing tool was greatly exaggerated, it clearly lost its sex appeal as marketing professionals embraced e-mail, social and mobile media as their methods for delivering their message to an increasingly connected audien…
        - 15 Jun 11, 8:26pm -
      • The Challenges of Print 2.0
        As a “former” print rep (and I say “former” because print is now simply one of the tools that helps our clients achieve their communication goals), my role has changed significantly. I am now a combination of evangelizer of new tools, project…
        - 8 Apr 11, 4:53am -
      • The Perils of Going Viral
        It is the dream, the golden ticket for every marketer: a campaign that rapidly spreads across the social landscape, draws traffic to your website and drives a huge spike in awareness (and perhaps sales) of your brand or product. But the dream turned…
        - 21 Mar 11, 5:57pm -

      Forbes: Sales Leadership

      Forrester: Customer Intelligence Blog

      Emergency Comeback
      Shorts Fix
      Dosha Pops
      In The Lights PR

      Knowledge@Wharton: Marketing

      Seth Godin's Blog

      • newJust getting through the day

        Just getting through the day

        To what end? Is tomorrow another day to get through? After you get through all the days, then what happens? What if we saw opportunities instead of tasks? Chances instead of risks?
        - 4 hours ago, 20 Feb 20, 4:24am -
      • The free market is elusive

        The free market is elusive

        Free markets aren’t particularly common. At the baseball game, the snack vendors sell what the person with the concession tells them to sell. It’s a choice, but Hobson’s choice: take it or leave it. Geography makes the idea of a free market dif…
        - 1 day ago, 19 Feb 20, 4:38am -
      • The ones who disagree with you

        The ones who disagree with you

        It might be because they are uninformed. It might be because they are misguided in what they seek. It might be because they’re short-sighted. It might be that they are controlled by demons. It might be that they are demonstrably wrong. Or it could…
        - 2 days ago, 18 Feb 20, 4:56am -
      • But what does “this” do?

        But what does “this” do?

        If you hand an electronics engineer an amplifier, she can take it apart and tell you what it is capable of doing, without reading the manual or seeing an ad for it. If you show a civil engineer the plans for a bridge, he can figure out how heavy a tr…
        - 3 days ago, 17 Feb 20, 4:44am -
      • Painting fakes and singing covers

        Painting fakes and singing covers

        When a pop band goes on the road to promote a hit record, they’re almost certainly re-singing a version of their work that matches what the fan expects to hear, not the daring, original work that they actually might feel like playing that night. An…
        - 4 days ago, 16 Feb 20, 5:30am -
      • Toward perfect

        Toward perfect

        Draw a perfect circle. Use a compass or a plotter. Now, zoom in. If you zoom in close enough, you’ll discover that it’s not a perfect circle at all. In fact, anything we create, at close enough magnification, isn’t perfect. It’s foolish to wa…
        - 5 days ago, 15 Feb 20, 4:05am -
      • You can’t say you can’t play

        You can’t say you can’t play

        Lenny Levine was a great kindergarten teacher. And he ran his class by this one rule. It means that if another kid comes along, you need to include them in your game. That’s it. It changes everything. It puts an emphasis on connection, not exclusiv…
        - 6 days ago, 14 Feb 20, 4:10am -
      • How we do things around here

        How we do things around here

        When you’re beginning a new engagement, a new job, a new partnership, it might be worth agreeing on a list in advance. You don’t have to include all of these, and you don’t have to agree with them (because you can always take the other side) bu…
        - 7 days ago, 13 Feb 20, 4:57am -
      • Borrowed time

        Borrowed time

        All of us are on borrowed time. There are no refunds and there are no guarantees. At some point, the only time you’ll have to worry about is the time you’ve wasted.   Coming soon: The Podcast Fellowship is coming back. It’s helped more than a…
        - 8 days ago, 12 Feb 20, 5:19am -
      • The bad client/clueless boss trap

        The bad client/clueless boss trap

        “I’m doing this meaningless/damaging/banal work because that’s what the client wants.” There are many variations of this. The plastic surgeon who does hideous work on the faces of people who demand it. The marketer who’s still trying to get…
        - 9 days ago, 11 Feb 20, 4:07am -

      SHIFTid

      • Valentines: a few of our favorite publications and reporters
        Reporters and publications we love because they cover their sectors with clarity, honesty and, above all, persistence.The post Valentines: a few of our favorite publications and reporters appeared first on Thinkshift Communications.
        - 6 days ago, 14 Feb 20, 11:36am -
      • 2020 PR outlook: there’s never been a better time to take a few risks
        It doesn’t take a crystal ball to assess 2020 PR prospects: the combination of a high-stakes election year and accelerating changes in the media landscape is making it harder than ever for sub-billion-dollar enterprises to get sustained attention.…
        - 25 days ago, 26 Jan 20, 2:59pm -
      • Employee activism pushes brands to do more than talk about values
        Companies have never been more focused on operating sustainably, with higher levels of awareness, engagement and commitment on climate issues, according to the latest annual State of Green Business report. “Heightened corporate focus is, at least,…
        - 31 days ago, 20 Jan 20, 3:39pm -
      • 4 signs sustainable business is hitting an inflection point
        Business is hitting an inflection point for sustainability, turning a corner from extractive business as usual toward business with a net positive impact. I felt it this fall at the annual B Corporation conference and at SOCAP (the high holy days for…
        - 63 days ago, 19 Dec 19, 12:56am -
      • Big business and policy can scale sustainability. But will they?
        Something was different at VERGE this year. In my fourth year attending the annual GreenBiz conference that brings together government and public and private actors to scale cross-sector sustainability innovations, I felt a real shift. Maybe it was t…
        - 100 days ago, 12 Nov 19, 3:12pm -
      • Thinkshift makes B Lab’s Best for the World list—again!
        For the second year in a row, Thinkshift has earned a place on B Lab’s Best for the World list, announced today. We’re just as proud this year as we were in 2018—especially in light of the illustrious company. Thinkshift was recognized as among…
        - 4 Sep 19, 2:24pm -
      • Pitch perfect: results from journalism and PR surveys
        The days when a PR representative could pick up the phone and cold-call a journalist—and get more than a cold shoulder—are long gone. But despite the vast preference for email outreach, a couple of recent surveys indicate that media relations is…
        - 23 Jul 19, 10:26pm -
      • 5 things we learned from fellow B Corps at BLD
        B Corp Leadership Development Day—the annual teach-in where Bay Area B’s learn from each other how to be even better businesses—is always good for a dose of inspiration. This year Thinkshifter Anya Khalamayzer served on the programming committe…
        - 5 Jul 19, 4:12pm -
      • Trade-focused thought leadership powers Optimum’s PR breakthrough
        Optimum Energy’s technology saves energy and improves operations by optimizing HVAC systems in large buildings, manufacturing facilities and campuses, delivering typical cost savings of 20 to 50 percent. In 2016, the Seattle-based company tapped Th…
        - 19 May 19, 5:23pm -
      • 4 reasons the best PR plans include a trade outlet strategy
        One year into my first reporting job, at the insurance magazine Property-Casualty360, I interviewed homeowners in Red Hook, Brooklyn, about how their insurers had responded after the Hurricane Sandy catastrophe. Climate change was barely on the radar…
        - 19 May 19, 3:51pm -

      strategy+business: Marketing & Sales

      • NOTE: This MARKETING, MEDIA & SALES feed will soon no longer be updated.

        NOTE: This MARKETING, MEDIA & SALES feed will soon no longer be updated.

        Our list of feeds has changed. Please visit strategy-business.com/rss to see our new feeds and subscribe to continue getting updates. Thank you.
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      • The short life of enlightened leadership (and how to extend it)

        The short life of enlightened leadership (and how to extend it)

        Idealistic values and socially admirable practices in business are often effective, but generally short-lived. They rarely survive through more than two successions of company leadership. To break this cycle and leave a legacy of an enlightened com…
        - 11 Feb 19, 1:00am -
      • ROX is the new ROI: Prioritizing customer experience

        ROX is the new ROI: Prioritizing customer experience

        Consumers have more power over your company's success or failure than ever before, and it's time for a new metric that captures the return on your investment in them.
        - 30 Jan 19, 1:00am -
      • E-Sports Is Beating the Competition

        E-Sports Is Beating the Competition

        E-sports has been rapidly evolving into a full-fledged sport. According to a PwC survey of sports leaders, global e-sports revenues are expected to grow 30 percent this year. In recent months, a slew of deals and investments between established med…
        - 24 Jan 19, 1:00am -
      • Digital native retailers are giving physical stores a radical makeover

        Digital native retailers are giving physical stores a radical makeover

        Online brands are opening brick-and-mortar shops and using technology and data-driven customer insights to transform the in-store experience.
        - 18 Jan 19, 1:00am -
      • The Jolly and Folly of Holiday Decor for Retailers

        The Jolly and Folly of Holiday Decor for Retailers

        Christmas displays make shoppers more forgiving of employee mistakes but more judgmental of unfairness.
        - 21 Dec 18, 1:00am -
      • Why the Digital Era Is a Boon for Pop Culture

        Why the Digital Era Is a Boon for Pop Culture

        In his new book, Digital Renaissance, economist Joel Waldfogel argues that, contrary to the conventional wisdom, the digital era is ushering in a golden age for both producers and consumers of entertainment.
        - 12 Nov 18, 1:00am -
      • Best Business Books 2018: Marketing

        Best Business Books 2018: Marketing

        This year's best business books on marketing lay out explicit pathways with which leaders can pursue new and alternative methods to reach customers. In the best of this year's crop, Subscribed: Why the Subscription Model Will Be Your Company's Futur…
        - 5 Nov 18, 1:00am -
      • The Podcasting Revenue Boom Has Started

        The Podcasting Revenue Boom Has Started

        The podcasting revenue boom has started, and podcasting is poised to become a billion-dollar business. Advertisers are now following listeners to the new medium, as the PWC Global Entertainment & Media Outlook expects worldwide podcasting advertisin…
        - 18 Oct 18, 1:00am -
      • The power of price points

        The power of price points

        Once you understand how the airlines use "basic economy," you can begin to appreciate how customer segmentation can be beneficial to your business.
        - 17 Oct 18, 1:00am -
      MyPopMuse

      About PopMuse

      A curated aggregation of musings from across the land and of different subject matters for the scanoholics.