Loading
Find Us on Facebook Follow Us on Twitter Bookmark & Share Subscribe to Feed
Wanna join our 6011 other users? | Register
Menu 

Adage: BtoB

    Big Ideas Blog

      Common Sense

        Connect Magazine

        • Flying Blind
          Upon returning from the PODi AppForum in Las Vegas, Director of Interactive Marketing Randy Marquis explains why it is important for pilots and marketers alike to avoid disaster by ensuring that the data that guides them is sound...
          - 8 Feb 13, 7:18pm -
        • Ballin’
          Sometimes small changes can yield big results. After watching the Los Angeles Clippers dismantle the Boston Celtics at the Staples Center, Director of Interactive Marketing Services, and Celtics fan, Randy Marquis notes the Celtics fortunes greatly i…
          - 25 Jan 13, 6:51pm -
        • Coffee by Phone
          Happy New Year! 2013 is shaping up to be the Year of Mobile marketing. Randy Marquis, Pace Marketing Communications' Director of Interactive Marketing Services, shares his recent experience paying for coffee with his smartphone and suggests the dawn…
          - 11 Jan 13, 7:40pm -
        • It’s Not Easy Being Green
          Please consider the environment before printing this e-mail. Most of us have read similar pleas at the bottom of our e-mail communications. I cut my own marketing teeth in e-mail and naturally thought the metaphysical world of zeros and ones environm…
          - 2 Apr 12, 8:49pm -
        • The Disillusionment of Social Media?
          The latest issue of Connect dives into the deluge of social media and explores how this new marketing media can mature into a vital part of our marketing mix. Also...niche marketing, message timing and a fascinating book review...
          - 1 Apr 12, 9:51pm -
        • The Nature of Nurturing
          The latest issue of Connect covers how marketing automation can create synchronicity between the marketing and sales teams and how loyalty programs and a culture of customer service can create an emotional switching cost for customers. Also...social…
          - 1 Feb 12, 4:38pm -
        • Stop Tracking and Start Engaging
          The only profession more prone to hyperbole than marketer is politician. So when politicians took aim at marketers by proposing “do not track” legislation, the rhetoric was hip deep on both sides. Politicians claimed the privacy of Internet users…
          - 6 Jul 11, 9:00pm -
        • From Paste-up to pURLs
          While the death of print as a marketing tool was greatly exaggerated, it clearly lost its sex appeal as marketing professionals embraced e-mail, social and mobile media as their methods for delivering their message to an increasingly connected audien…
          - 15 Jun 11, 8:26pm -
        • The Challenges of Print 2.0
          As a “former” print rep (and I say “former” because print is now simply one of the tools that helps our clients achieve their communication goals), my role has changed significantly. I am now a combination of evangelizer of new tools, project…
          - 8 Apr 11, 4:53am -
        • The Perils of Going Viral
          It is the dream, the golden ticket for every marketer: a campaign that rapidly spreads across the social landscape, draws traffic to your website and drives a huge spike in awareness (and perhaps sales) of your brand or product. But the dream turned…
          - 21 Mar 11, 5:57pm -

        Forbes: Sales Leadership

        Forrester: Customer Intelligence Blog

        • Make addressing emerging market challenges a priority for your tech-driven innovation efforts

          Make addressing emerging market challenges a priority for your tech-driven innovation efforts

          If your firm strives to be Customer Obsessed then a key focus should be on addressing emerging customer needs and challenges. Sadly, where and how they can live is rising fast as a global concern. As noted in my new Forrester report on the importance…
          - 1 day ago, 24 May 19, 5:28pm -
        • Why Sizmek’s Ad Server Shouldn’t End Up With Amazon

          Why Sizmek’s Ad Server Shouldn’t End Up With Amazon

          Ad serving… sounds boring right? And on its face, it is. Ad servers are the pipes of digital advertising – they (virtually) move content or ad creatives into empty slots on publisher’s pages, and then keep track of how many times they did it. S…
          - 1 day ago, 24 May 19, 3:33pm -
        • Digital Acceleration Is At A Crossroads — Modernize Everything Or Die

          Digital Acceleration Is At A Crossroads — Modernize Everything Or Die

          Have you experienced or heard of anything similar to these anecdotes? “Tesla can’t figure out how to manage its glass inventory and replacements” or “I was abroad and had to give Uber my credit card number again!” or “My banking mobile ap…
          - 2 days ago, 24 May 19, 4:54am -
        • Future Of Retail: Implementing Artificial Intelligence In 2019

          Future Of Retail: Implementing Artificial Intelligence In 2019

          To help retailers and brands plan for 2019, Researcher Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.” Last week, we spoke to Sam Stern about how employee experience wi…
          - 2 days ago, 23 May 19, 3:24pm -
        • Future Healthcare Success Is Rooted In Exceptional CX

          Future Healthcare Success Is Rooted In Exceptional CX

          We know that better customer experience (CX) in healthcare better engages customers and patients, improves care outcomes, and reduces costs. But there are several factors contributing to lagging CX in healthcare. The most common pitfalls we observe w…
          - 2 days ago, 23 May 19, 11:45am -
        • Your Customers Want to Self-Serve — It’s Good For Them And Good For You

          Your Customers Want to Self-Serve — It’s Good For Them And Good For You

          Your customers have more choice over what products to buy, where to buy them, and how to buy them. What they don’t have is time. In fact, Forrester finds that two-thirds of customers say valuing their time is the most important thing a company can…
          - 2 days ago, 23 May 19, 11:36am -
        • Follow The ABM Road Map To Recruit The Right Channel Partners

          Follow The ABM Road Map To Recruit The Right Channel Partners

          As the artificial distinction between account-based marketing (ABM) programs and everything else we do in B2B continues to dissolve, more firms are realizing that they can leverage the same account-centric strategies, tactics, and technologies to imp…
          - 3 days ago, 23 May 19, 10:10am -
        • A Glimpse Into The Future Of The Store

          A Glimpse Into The Future Of The Store

          Offline stores are more important than ever despite the eCommerce boom. How will digital technologies transform the future of the store? My colleague Michelle Beeson and I share our points of view. For more research, see the digital store playbook fo…
          - 3 days ago, 23 May 19, 5:17am -
        • AI, Automation, And Robotics . . . Oh My!

          AI, Automation, And Robotics . . . Oh My!

          As companies strive to improve customer experience through better customer and employee engagement, they inevitably face the problem of scalability. How can we provide a seamless, convenient, and consistent experience to all our customers? And how ca…
          - 3 days ago, 22 May 19, 2:44pm -
        • The Impact Of Digital Transformation On The Vulnerability Management Space

          The Impact Of Digital Transformation On The Vulnerability Management Space

          As I’m kicking off the next iteration of the Forrester Wave™ for vulnerability risk management in the coming weeks, I’ve been fielding a lot of questions about what I’m going to be focusing on and why. Traditional vulnerability management sol…
          - 5 days ago, 21 May 19, 9:33am -
        Janine Just, Inc.
        Lux Smiles Dentistry
        Recipe Test Nest
        Stormseed

        Knowledge@Wharton: Marketing

        Seth Godin's Blog

        • newOn finishing well

          On finishing well

          If you start a book, you will do better if you have a plan for finishing your book. If you take the time and spend the money to go to college, it’s worth considering graduating as well. Aretha Franklin died without a clearly stated will. As a resul…
          - 18 hours ago, 25 May 19, 4:31am -
        • Defective apologies

          Defective apologies

          Civilization depends on the apology. When humans interact and something goes wrong, the apology builds a bridge that enables us to move forward. But apologies are failing more often. Two reasons: First, organizations aren’t humans, and organization…
          - 2 days ago, 24 May 19, 4:16am -
        • The mob fears the truth

          The mob fears the truth

          It’s not that they don’t know the truth (they might, if they stopped to think about it.) It’s not that they want to know the truth, either. Information is available if they looked for it. No, they fear the truth. And being part of a mob is a go…
          - 3 days ago, 23 May 19, 5:41am -
        • Blockbusters vs. building blocks

          Blockbusters vs. building blocks

          It’s the blockbusters that get all the hype. The home runs, the viral videos, the hits. It’s the sudden shifts, the ideas that change everything, the fell swoops. Fell swoops seem like they’re worth chasing, but a hit isn’t a strategy, it’s…
          - 4 days ago, 22 May 19, 5:34am -
        • It’s all horizontal (and books went first)

          It’s all horizontal (and books went first)

          With enough top-down energy, it feels like the creator of an idea can broadcast it, anytime and anywhere. That enough hype/promo/media/leverage ought to allow a major publisher or network or candidate to bend the culture simply by yelling. If you fol…
          - 5 days ago, 21 May 19, 5:05am -
        • Digital hygiene

          Digital hygiene

          “You do it like that?” Every day, we’re at our machines, clicking and swiping and typing. And it’s entirely possible that the methods you’ve developed are costing you at least an hour a day in wasted time. That your desktop isn’t supposed…
          - 6 days ago, 20 May 19, 5:21am -
        • This will take two hours

          This will take two hours

          We have so many forms of “this will only take a minute” inputs. We have Slack, which is optimized for, “yep, I saw that.” We have email, which is optimized for, “I cleared my inbox” or possibly, “I’ll do this later.” We have Twitter…
          - 7 days ago, 19 May 19, 4:37am -
        • Bo Diddley

          Bo Diddley

          In 1955, Bo Diddley released his first record. It became a #1 bestseller. The name of the track? “Bo Diddley.” It was a song about a singer and his work. That’s what it sounds like when you own it. When you sign your work. If you’re going to…
          - 8 days ago, 18 May 19, 4:39am -
        • Three kinds of ‘forever’

          Three kinds of ‘forever’

          There’s the forever of discomfort. Sasha Dichter taught us about this. The feeling we get during a temporary situation that feels like it’s going to last forever. It’s one thing to tolerate a bumpy landing on an airplane, because you know it’…
          - 9 days ago, 17 May 19, 4:20am -
        • Kinds of truth

          Kinds of truth

          “Gravity’s not just a good idea, it’s the law.” A truth is a useful, reliable statement of how the world is. You can ignore it, but it will cost you, because the world won’t work the way you hope it will. You can dislike the truth, but pret…
          - 10 days ago, 16 May 19, 4:59am -

        SHIFTid

        • Trade-focused thought leadership powers Optimum’s PR breakthrough
          Optimum Energy’s technology saves energy and improves operations by optimizing HVAC systems in large buildings, manufacturing facilities and campuses, delivering typical cost savings of 20 to 50 percent. In 2016, the Seattle-based company tapped Th…
          - 6 days ago, 19 May 19, 5:23pm -
        • 4 reasons the best PR plans include a trade outlet strategy
          One year into my first reporting job, at the insurance magazine Property-Casualty360, I interviewed homeowners in Red Hook, Brooklyn, about how their insurers had responded after the Hurricane Sandy catastrophe. Climate change was barely on the radar…
          - 6 days ago, 19 May 19, 3:51pm -
        • As a B Corp, we’re a better business—and part of a movement
          When Thinkshift became a Certified B Corporation eight years ago, we were happy to support this path-breaking certification, and we knew it would be important for our business. But we had no idea it would become such a big part of our identity. We la…
          - 65 days ago, 21 Mar 19, 2:10pm -
        • B the change: 12 months of B Corp blogs
          We all know an active blog is good communications. It helps customers get to know you. It’s a way to show you’re a sharp thinker with a finger on the pulse of your industry, and posts can feed thought leadership and PR initiatives. For many busin…
          - 80 days ago, 6 Mar 19, 8:43pm -
        • Thought leadership gives newcomer Tritium mainstream recognition
          Tritium, an Australian company that makes advanced EV chargers, drove into the U.S. market as a fast-moving outsider whose sleek technology embodies our belief that sustainability should be sexy. They were attractively edgy, but less than a year afte…
          - 89 days ago, 25 Feb 19, 7:43pm -
        • Reading the Trust Barometer: pressure rises on business purpose, opening doors for sustainable companies
          The mass population is far more skeptical of institutions than the informed public, only one in five people believes the system is working for them, and large majorities express a sense of injustice and a desire for change. Those findings from the 20…
          - 14 Feb 19, 9:36pm -
        • How B Corps, impact investing can go big without losing brand value
          These are heady times for Certified B Corporations and impact investing—two arenas Thinkshift is deeply involved in. The number of Certified B Corps is growing faster than ever. Impact investment options are expanding. And big brands (such as B Cor…
          - 16 Jan 19, 6:22pm -
        • Journalists want solutions, just like everyone else
          Despite what many people think, journalists aren’t just interested in writing about problems. Many are looking to highlight effective responses to pressing social and environmental challenges. This is good news for companies and organizations that…
          - 18 Dec 18, 10:07am -
        • Why every startup needs a story (hint: want funding?)
          With all the things a young business has to worry about, carving out time and energy to set down the company story seems like a low priority. But neglecting your story has costs, and developing it—sooner rather than later—has benefits large and s…
          - 18 Sep 18, 10:08pm -
        • PR pros outnumber journalists 6 to 1: not a good thing
          We now have six PR representatives for every journalist in the U.S., up from a 5-to-1 ratio two years ago. That is bad news all around. And the number of working journalists is shrinking, writes Muck Rack’s Mike Schneider. Newsroom employment dropp…
          - 13 Sep 18, 9:04pm -

        strategy+business: Marketing & Sales

        • NOTE: This MARKETING, MEDIA & SALES feed will soon no longer be updated.

          NOTE: This MARKETING, MEDIA & SALES feed will soon no longer be updated.

          Our list of feeds has changed. Please visit strategy-business.com/rss to see our new feeds and subscribe to continue getting updates. Thank you.
          - -
        • The short life of enlightened leadership (and how to extend it)

          The short life of enlightened leadership (and how to extend it)

          Idealistic values and socially admirable practices in business are often effective, but generally short-lived. They rarely survive through more than two successions of company leadership. To break this cycle and leave a legacy of an enlightened com…
          - 11 Feb 19, 1:00am -
        • ROX Is the New ROI: Prioritizing Customer Experience

          ROX Is the New ROI: Prioritizing Customer Experience

          Consumers have more power over your company's success or failure than ever before, and it's time for a new metric that captures the return on your investment in them.
          - 30 Jan 19, 1:00am -
        • E-Sports Is Beating the Competition

          E-Sports Is Beating the Competition

          E-sports has been rapidly evolving into a full-fledged sport. According to a PwC survey of sports leaders, global e-sports revenues are expected to grow 30 percent this year. In recent months, a slew of deals and investments between established med…
          - 24 Jan 19, 1:00am -
        • Digital-Native Retailers Are Giving Physical Stores a Radical Makeover

          Digital-Native Retailers Are Giving Physical Stores a Radical Makeover

          Online brands are opening brick-and-mortar shops and using technology and data-driven customer insights to transform the in-store experience.
          - 18 Jan 19, 1:00am -
        • The Jolly and Folly of Holiday Decor for Retailers

          The Jolly and Folly of Holiday Decor for Retailers

          Christmas displays make shoppers more forgiving of employee mistakes but more judgmental of unfairness.
          - 21 Dec 18, 1:00am -
        • Why the Digital Era Is a Boon for Pop Culture

          Why the Digital Era Is a Boon for Pop Culture

          In his new book, Digital Renaissance, economist Joel Waldfogel argues that, contrary to the conventional wisdom, the digital era is ushering in a golden age for both producers and consumers of entertainment.
          - 12 Nov 18, 1:00am -
        • Best Business Books 2018: Marketing

          Best Business Books 2018: Marketing

          This year's best business books on marketing lay out explicit pathways with which leaders can pursue new and alternative methods to reach customers. In the best of this year's crop, Subscribed: Why the Subscription Model Will Be Your Company's Futur…
          - 5 Nov 18, 1:00am -
        • The Podcasting Revenue Boom Has Started

          The Podcasting Revenue Boom Has Started

          The podcasting revenue boom has started, and podcasting is poised to become a billion-dollar business. Advertisers are now following listeners to the new medium, as the PWC Global Entertainment & Media Outlook expects worldwide podcasting advertisin…
          - 18 Oct 18, 1:00am -
        • The Power of Price Points

          The Power of Price Points

          Once you understand how the airlines use "basic economy," you can begin to appreciate how customer segmentation can be beneficial to your business.
          - 17 Oct 18, 1:00am -
        In The Lights

        About PopMuse

        A curated aggregation of musings from across the land and of different subject matters for the scanoholics.