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    Big Ideas Blog

    Common Sense

      Connect Magazine

      • Flying Blind
        Upon returning from the PODi AppForum in Las Vegas, Director of Interactive Marketing Randy Marquis explains why it is important for pilots and marketers alike to avoid disaster by ensuring that the data that guides them is sound...
        - 8 Feb 13, 7:18pm -
      • Ballin’
        Sometimes small changes can yield big results. After watching the Los Angeles Clippers dismantle the Boston Celtics at the Staples Center, Director of Interactive Marketing Services, and Celtics fan, Randy Marquis notes the Celtics fortunes greatly i…
        - 25 Jan 13, 6:51pm -
      • Coffee by Phone
        Happy New Year! 2013 is shaping up to be the Year of Mobile marketing. Randy Marquis, Pace Marketing Communications' Director of Interactive Marketing Services, shares his recent experience paying for coffee with his smartphone and suggests the dawn…
        - 11 Jan 13, 7:40pm -
      • It’s Not Easy Being Green
        Please consider the environment before printing this e-mail. Most of us have read similar pleas at the bottom of our e-mail communications. I cut my own marketing teeth in e-mail and naturally thought the metaphysical world of zeros and ones environm…
        - 2 Apr 12, 8:49pm -
      • The Disillusionment of Social Media?
        The latest issue of Connect dives into the deluge of social media and explores how this new marketing media can mature into a vital part of our marketing mix. Also...niche marketing, message timing and a fascinating book review...
        - 1 Apr 12, 9:51pm -
      • The Nature of Nurturing
        The latest issue of Connect covers how marketing automation can create synchronicity between the marketing and sales teams and how loyalty programs and a culture of customer service can create an emotional switching cost for customers. Also...social…
        - 1 Feb 12, 4:38pm -
      • Stop Tracking and Start Engaging
        The only profession more prone to hyperbole than marketer is politician. So when politicians took aim at marketers by proposing “do not track” legislation, the rhetoric was hip deep on both sides. Politicians claimed the privacy of Internet users…
        - 6 Jul 11, 9:00pm -
      • From Paste-up to pURLs
        While the death of print as a marketing tool was greatly exaggerated, it clearly lost its sex appeal as marketing professionals embraced e-mail, social and mobile media as their methods for delivering their message to an increasingly connected audien…
        - 15 Jun 11, 8:26pm -
      • The Challenges of Print 2.0
        As a “former” print rep (and I say “former” because print is now simply one of the tools that helps our clients achieve their communication goals), my role has changed significantly. I am now a combination of evangelizer of new tools, project…
        - 8 Apr 11, 4:53am -
      • The Perils of Going Viral
        It is the dream, the golden ticket for every marketer: a campaign that rapidly spreads across the social landscape, draws traffic to your website and drives a huge spike in awareness (and perhaps sales) of your brand or product. But the dream turned…
        - 21 Mar 11, 5:57pm -

      Forbes: Sales Leadership

      Forrester: Customer Intelligence Blog

      Recipe Test Nest
      Jobthusiast Job Search

      Knowledge@Wharton: Marketing

      Seth Godin's Blog

      • newThe imprecision of “am”

        The imprecision of “am”

        I am 41 years old is a very different statement than I am a vegan. In the first case, there’s not a lot you can do about your “am”. It is an accurate description of a state of affairs over which you have no control. In the second, it simply des…
        - 3 hours ago, 21 Jan 20, 5:24am -
      • newAnd it bends toward justice

        And it bends toward justice

        Superman could bend steel with his bare hands. Along the way, we’ve been sold on the idea that difficult tasks ought to be left to heroes, often from somewhere far away or from long ago. That it’s up to them, whoever ‘them’ is. The Rev. Marti…
        - 21 hours ago, 20 Jan 20, 11:26am -
      • Everyone is doing their best

        Everyone is doing their best

        What if that’s not actually true? Perhaps it’s more useful to consider that in every moment, on every project, no one is actually doing their best. Because there’s always a need to hold a little bit in reserve. Because there are always competin…
        - 1 day ago, 20 Jan 20, 4:18am -
      • Better than real

        Better than real

        A still life painting was supposed to capture a moment in time, something that we’d photograph if only the camera had been invented. And a sauna was a nordic way to simulate a warm afternoon at the beach. But an artistic photograph isn’t supposed…
        - 2 days ago, 19 Jan 20, 4:41am -
      • The Dolittle effect

        The Dolittle effect

        Why is the new Dolittle movie so bad? Savaged by critics and viewers, it had: One of the most bankable movie stars in the world A story that had previously been the basis of two hit movies The best CGI houses in the world Unlimited time and money I t…
        - 3 days ago, 18 Jan 20, 4:29am -
      • Long-term vs short-term

        Long-term vs short-term

        There’s always someone who is more willing to play the short-term game than you are. Someone who is willing to cut more corners, send a more urgent text, borrow against the future, ignore the side effects, abuse trust and corrupt the system–someh…
        - 4 days ago, 17 Jan 20, 4:20am -
      • Confusing hunger and thirst

        Confusing hunger and thirst

        If you find yourself stranded in the desert with nothing but an endless supply of chips, you’re going to die within a week. The same thing could happen to you if you had nothing but water to live on–it would take longer but be just as fatal. Hung…
        - 5 days ago, 16 Jan 20, 5:43am -
      • Interaction debt

        Interaction debt

        When a company is young, with few products and fewer customers, the phone doesn’t ring and customer service is a lonely job. As more customers arrive, each one is made a promise: we’ll be here when you need us. Add more products, and each one car…
        - 6 days ago, 15 Jan 20, 4:40am -
      • Fixing your email promo folder

        Fixing your email promo folder

        Your promo folder is broken, and our fix for it is a bit stuck. If you use Gmail, you probably have thousands of emails in your promo folder. A quick look will show you that there are dozens of emails moved there by Google that you probably wish you…
        - 7 days ago, 14 Jan 20, 11:02am -
      • The perfect argument

        The perfect argument

        Every political structure, every organization, every relationship has at least one. The topic, that once you bring it up, must be addressed. An argument so existential that it cannot be left alone. An argument that gets to the crux of the matter, one…
        - 7 days ago, 14 Jan 20, 4:23am -


      • 4 signs sustainable business is hitting an inflection point
        Business is hitting an inflection point for sustainability, turning a corner from extractive business as usual toward business with a net positive impact. I felt it this fall at the annual B Corporation conference and at SOCAP (the high holy days for…
        - 33 days ago, 19 Dec 19, 12:56am -
      • Big business and policy can scale sustainability. But will they?
        Something was different at VERGE this year. In my fourth year attending the annual GreenBiz conference that brings together government and public and private actors to scale cross-sector sustainability innovations, I felt a real shift. Maybe it was t…
        - 70 days ago, 12 Nov 19, 3:12pm -
      • Thinkshift makes B Lab’s Best for the World list—again!
        For the second year in a row, Thinkshift has earned a place on B Lab’s Best for the World list, announced today. We’re just as proud this year as we were in 2018—especially in light of the illustrious company. Thinkshift was recognized as among…
        - 4 Sep 19, 2:24pm -
      • Pitch perfect: results from journalism and PR surveys
        The days when a PR representative could pick up the phone and cold-call a journalist—and get more than a cold shoulder—are long gone. But despite the vast preference for email outreach, a couple of recent surveys indicate that media relations is…
        - 23 Jul 19, 10:26pm -
      • 5 things we learned from fellow B Corps at BLD
        B Corp Leadership Development Day—the annual teach-in where Bay Area B’s learn from each other how to be even better businesses—is always good for a dose of inspiration. This year Thinkshifter Anya Khalamayzer served on the programming committe…
        - 5 Jul 19, 4:12pm -
      • Trade-focused thought leadership powers Optimum’s PR breakthrough
        Optimum Energy’s technology saves energy and improves operations by optimizing HVAC systems in large buildings, manufacturing facilities and campuses, delivering typical cost savings of 20 to 50 percent. In 2016, the Seattle-based company tapped Th…
        - 19 May 19, 5:23pm -
      • 4 reasons the best PR plans include a trade outlet strategy
        One year into my first reporting job, at the insurance magazine Property-Casualty360, I interviewed homeowners in Red Hook, Brooklyn, about how their insurers had responded after the Hurricane Sandy catastrophe. Climate change was barely on the radar…
        - 19 May 19, 3:51pm -
      • As a B Corp, we’re a better business—and part of a movement
        When Thinkshift became a Certified B Corporation eight years ago, we were happy to support this path-breaking certification, and we knew it would be important for our business. But we had no idea it would become such a big part of our identity. We la…
        - 21 Mar 19, 2:10pm -
      • B the change: 12 months of B Corp blogs
        We all know an active blog is good communications. It helps customers get to know you. It’s a way to show you’re a sharp thinker with a finger on the pulse of your industry, and posts can feed thought leadership and PR initiatives. For many busin…
        - 6 Mar 19, 8:43pm -
      • Thought leadership gives newcomer Tritium mainstream recognition
        Tritium, an Australian company that makes advanced EV chargers, drove into the U.S. market as a fast-moving outsider whose sleek technology embodies our belief that sustainability should be sexy. They were attractively edgy, but less than a year afte…
        - 25 Feb 19, 7:43pm -

      strategy+business: Marketing & Sales

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        NOTE: This MARKETING, MEDIA & SALES feed will soon no longer be updated.

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      • The short life of enlightened leadership (and how to extend it)

        The short life of enlightened leadership (and how to extend it)

        Idealistic values and socially admirable practices in business are often effective, but generally short-lived. They rarely survive through more than two successions of company leadership. To break this cycle and leave a legacy of an enlightened com…
        - 11 Feb 19, 1:00am -
      • ROX is the new ROI: Prioritizing customer experience

        ROX is the new ROI: Prioritizing customer experience

        Consumers have more power over your company's success or failure than ever before, and it's time for a new metric that captures the return on your investment in them.
        - 30 Jan 19, 1:00am -
      • E-Sports Is Beating the Competition

        E-Sports Is Beating the Competition

        E-sports has been rapidly evolving into a full-fledged sport. According to a PwC survey of sports leaders, global e-sports revenues are expected to grow 30 percent this year. In recent months, a slew of deals and investments between established med…
        - 24 Jan 19, 1:00am -
      • Digital-Native Retailers Are Giving Physical Stores a Radical Makeover

        Digital-Native Retailers Are Giving Physical Stores a Radical Makeover

        Online brands are opening brick-and-mortar shops and using technology and data-driven customer insights to transform the in-store experience.
        - 18 Jan 19, 1:00am -
      • The Jolly and Folly of Holiday Decor for Retailers

        The Jolly and Folly of Holiday Decor for Retailers

        Christmas displays make shoppers more forgiving of employee mistakes but more judgmental of unfairness.
        - 21 Dec 18, 1:00am -
      • Why the Digital Era Is a Boon for Pop Culture

        Why the Digital Era Is a Boon for Pop Culture

        In his new book, Digital Renaissance, economist Joel Waldfogel argues that, contrary to the conventional wisdom, the digital era is ushering in a golden age for both producers and consumers of entertainment.
        - 12 Nov 18, 1:00am -
      • Best Business Books 2018: Marketing

        Best Business Books 2018: Marketing

        This year's best business books on marketing lay out explicit pathways with which leaders can pursue new and alternative methods to reach customers. In the best of this year's crop, Subscribed: Why the Subscription Model Will Be Your Company's Futur…
        - 5 Nov 18, 1:00am -
      • The Podcasting Revenue Boom Has Started

        The Podcasting Revenue Boom Has Started

        The podcasting revenue boom has started, and podcasting is poised to become a billion-dollar business. Advertisers are now following listeners to the new medium, as the PWC Global Entertainment & Media Outlook expects worldwide podcasting advertisin…
        - 18 Oct 18, 1:00am -
      • The power of price points

        The power of price points

        Once you understand how the airlines use "basic economy," you can begin to appreciate how customer segmentation can be beneficial to your business.
        - 17 Oct 18, 1:00am -

      About PopMuse

      A curated aggregation of musings from across the land and of different subject matters for the scanoholics.