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        Connect Magazine

        • Flying Blind
          Upon returning from the PODi AppForum in Las Vegas, Director of Interactive Marketing Randy Marquis explains why it is important for pilots and marketers alike to avoid disaster by ensuring that the data that guides them is sound...
          - 8 Feb 13, 7:18pm -
        • Ballin’
          Sometimes small changes can yield big results. After watching the Los Angeles Clippers dismantle the Boston Celtics at the Staples Center, Director of Interactive Marketing Services, and Celtics fan, Randy Marquis notes the Celtics fortunes greatly i…
          - 25 Jan 13, 6:51pm -
        • Coffee by Phone
          Happy New Year! 2013 is shaping up to be the Year of Mobile marketing. Randy Marquis, Pace Marketing Communications' Director of Interactive Marketing Services, shares his recent experience paying for coffee with his smartphone and suggests the dawn…
          - 11 Jan 13, 7:40pm -
        • It’s Not Easy Being Green
          Please consider the environment before printing this e-mail. Most of us have read similar pleas at the bottom of our e-mail communications. I cut my own marketing teeth in e-mail and naturally thought the metaphysical world of zeros and ones environm…
          - 2 Apr 12, 8:49pm -
        • The Disillusionment of Social Media?
          The latest issue of Connect dives into the deluge of social media and explores how this new marketing media can mature into a vital part of our marketing mix. Also...niche marketing, message timing and a fascinating book review...
          - 1 Apr 12, 9:51pm -
        • The Nature of Nurturing
          The latest issue of Connect covers how marketing automation can create synchronicity between the marketing and sales teams and how loyalty programs and a culture of customer service can create an emotional switching cost for customers. Also...social…
          - 1 Feb 12, 4:38pm -
        • Stop Tracking and Start Engaging
          The only profession more prone to hyperbole than marketer is politician. So when politicians took aim at marketers by proposing “do not track” legislation, the rhetoric was hip deep on both sides. Politicians claimed the privacy of Internet users…
          - 6 Jul 11, 9:00pm -
        • From Paste-up to pURLs
          While the death of print as a marketing tool was greatly exaggerated, it clearly lost its sex appeal as marketing professionals embraced e-mail, social and mobile media as their methods for delivering their message to an increasingly connected audien…
          - 15 Jun 11, 8:26pm -
        • The Challenges of Print 2.0
          As a “former” print rep (and I say “former” because print is now simply one of the tools that helps our clients achieve their communication goals), my role has changed significantly. I am now a combination of evangelizer of new tools, project…
          - 8 Apr 11, 4:53am -
        • The Perils of Going Viral
          It is the dream, the golden ticket for every marketer: a campaign that rapidly spreads across the social landscape, draws traffic to your website and drives a huge spike in awareness (and perhaps sales) of your brand or product. But the dream turned…
          - 21 Mar 11, 5:57pm -

        Forbes: Sales Leadership

        Forrester: Customer Intelligence Blog

        • newPrioritize Customer Value, Not Just Customer Experience

          Prioritize Customer Value, Not Just Customer Experience

          Eighty percent of marketing decision makers say that improving their customers’ experience is their top priority (it falls second place to “grow revenue” in popularity — 87% of marketing leaders call that their top imperative), yet our resear…
          - 20 hours ago, 18 Jul 19, 2:04pm -
        • newTap Consumer Energy To Drive Sustainable Innovation In Singapore

          Tap Consumer Energy To Drive Sustainable Innovation In Singapore

          Singapore is recognized as one of the world’s most innovative hubs and as an innovation powerhouse in Asia: The 2018 Global Innovation Index ranks Singapore as the fifth most innovative market out of 126 global economies analyzed, and Singapore’s…
          - 22 hours ago, 18 Jul 19, 12:36pm -
        • newHow CIOs Can Internally Drive Their Shift To #DigitalTransformation Driver

          How CIOs Can Internally Drive Their Shift To #DigitalTransformation Driver

          #CIOs who are looking to be the agents of #DigitalTransformation but aren’t perceived that way can overcome this — by taking a few key actions. And to learn more, read myself and David Johnson’s latest #Forrester report.
          - 22 hours ago, 18 Jul 19, 11:56am -
        • newHP’s Transformation Was A Win For Customers, Culture, And Cost Savings

          HP’s Transformation Was A Win For Customers, Culture, And Cost Savings

          External market factors can make business success seem out of your control. But HP Inc. found that even in a difficult market, a well-established business can uncover opportunities for cost-saving efficiencies that also contribute to delighting the c…
          - 22 hours ago, 18 Jul 19, 11:49am -
        • Planes, Fuel, Seats, Bags, Meals, And Airline Profit — But What About CX?

          Planes, Fuel, Seats, Bags, Meals, And Airline Profit — But What About CX?

          True Or False? — Passenger Experience Drives Airline Profit! If you’d like to test yourself and your customer experience (CX)/marketing department on how well you can attest to the truth in the above statement, ask yourself: “How much is CX imp…
          - 1 day ago, 18 Jul 19, 1:22am -
        • Do Your Company’s Research Practices Lead To Better Decision Making?

          Do Your Company’s Research Practices Lead To Better Decision Making?

          “Understand your customers! Do research!” Anyone who has paid even a passing glance to the world of customer experience and user experience over the last decade has surely heard this mandate is one form or another. And while I’m happy that so m…
          - 2 days ago, 17 Jul 19, 1:22pm -
        • Customers Value Sustainability — Brands And Retailers Must, Too!

          Customers Value Sustainability — Brands And Retailers Must, Too!

          Is it just us, or is the conversation about retail social and environmental impact getting louder? My colleague Luis and I are certainly hearing a lot more about it. These are not new topics, of course, but there is a renewed fervor and tone: from do…
          - 2 days ago, 17 Jul 19, 12:52pm -
        • Why Temenos’ Acquisition Of A Small AI Software Vendor Is Relevant Beyond The Size Of Its Business

          Why Temenos’ Acquisition Of A Small AI Software Vendor Is Relevant Beyond The Size Of Its Business

          Temenos has announced that it has acquired Logical Glue, a small vendor of financial-services-specific AI software covering use cases like credit scoring and underwriting. While Logical Glue has been successful on its own, Temenos has not acquired th…
          - 2 days ago, 17 Jul 19, 12:28pm -
        • The Security Snapshot: Forrester Time Machine

          The Security Snapshot: Forrester Time Machine

          At Forrester, it is our goal to be ahead of the market trends so we can advise clients on what is to come and how they should prepare. Each year, we publish a series of predictions reports about what may be of primary concern for various roles over t…
          - 2 days ago, 17 Jul 19, 11:35am -
        • Value For Customers: The New Frontier For CX Professionals

          Value For Customers: The New Frontier For CX Professionals

          Most firms love to talk about the value of customers but don’t get value for customers right. That’s ironic because customers that get value create business value in return by increasing profitability and market share. Academia has written about…
          - 2 days ago, 17 Jul 19, 1:59am -
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        Knowledge@Wharton: Marketing

        Seth Godin's Blog

        • newSay what you want

          Say what you want

          Euphemism is easier than ever. Broad strokes, majestic language, big ideas… Mission statements and humanitarian motives. It’s interesting to note that organized sports, one of the first places that hyperbloviation caught on, is still honest about…
          - 5 hours ago, 19 Jul 19, 4:56am -
        • Toward or away?

          Toward or away?

          Today, will you stand outside your boss’s office hoping that she’ll meet with you about your new project, or will you hunker down in your cube hoping she doesn’t notice you? Will you raise your hand in class hoping to get some airtime, or will…
          - 1 day ago, 18 Jul 19, 4:44am -
        • Squeaky wheels

          Squeaky wheels

          Do you really want the grease? Or would you rather make things better? The best way to contribute to a community or a brand isn’t by complaining. It’s by making things better. Taking responsibility (without authority) and creating a positive cycl…
          - 2 days ago, 17 Jul 19, 5:09am -
        • Which sort of presentation is this?

          Which sort of presentation is this?

          If you’re going to do a presentation (instead of sending a memo)… If you’re going to do a sales call (instead of staying home)… it’s because you want to make a change happen. What action are you seeking? There are two kinds of changes you c…
          - 3 days ago, 16 Jul 19, 4:28am -
        • Paid to learn

          Paid to learn

          The rationale for traditional education is that more learning gets you a better job, and a job gets you paid, which makes the learning a worthwhile investment. But what happens after you get that job? In some organizations, that’s the end of that.…
          - 4 days ago, 15 Jul 19, 2:25pm -
        • Judging a day by the weather

          Judging a day by the weather

          It seems more productive to judge tomorrow by something more relevant, useful and in our control than whether or not it’s raining, doesn’t it? We can judge a day by how many tools we get to use, how many people are open to hearing from us, how ma…
          - 4 days ago, 15 Jul 19, 5:40am -
        • What are you drawn to?

          What are you drawn to?

          All moths are the same. For the right species, if you light a candle, the moths will show up. They’re drawn to it for little-understood reasons related to how they’re wired. Just as moths seem to be the same, humans manage to be different. How do…
          - 5 days ago, 14 Jul 19, 5:23am -
        • Now with recipes….

          Now with recipes….

          Over the last few months, I’ve added a few recipes to the pages of this blog, mostly so I have them handy, partly because I haven’t found anything like them online. If you want insight into the official lunch foods in the office, here you go: Dai…
          - 6 days ago, 13 Jul 19, 4:58pm -
        • Principles and being let off the hook

          Principles and being let off the hook

          Principles that we suspend during difficult times aren’t really principles. Principles really count when they’re difficult to maintain. That’s not the same thing, though, as refusing to consider the edge cases. “Free speech,” is a fine prin…
          - 6 days ago, 13 Jul 19, 4:12am -
        • Next to the competition

          Next to the competition

          On Fisherman’s Wharf, there’s one restaurant after another. Is that a smart place to open a business, right next to all the others? At the bookstore, there are tens of thousands of books, each competing to find a reader. The thing is, books are i…
          - 7 days ago, 12 Jul 19, 4:40am -

        SHIFTid

        • 5 things we learned from fellow B Corps at BLD
          B Corp Leadership Development Day—the annual teach-in where Bay Area B’s learn from each other how to be even better businesses—is always good for a dose of inspiration. This year Thinkshifter Anya Khalamayzer served on the programming committe…
          - 14 days ago, 5 Jul 19, 4:12pm -
        • Trade-focused thought leadership powers Optimum’s PR breakthrough
          Optimum Energy’s technology saves energy and improves operations by optimizing HVAC systems in large buildings, manufacturing facilities and campuses, delivering typical cost savings of 20 to 50 percent. In 2016, the Seattle-based company tapped Th…
          - 61 days ago, 19 May 19, 5:23pm -
        • 4 reasons the best PR plans include a trade outlet strategy
          One year into my first reporting job, at the insurance magazine Property-Casualty360, I interviewed homeowners in Red Hook, Brooklyn, about how their insurers had responded after the Hurricane Sandy catastrophe. Climate change was barely on the radar…
          - 61 days ago, 19 May 19, 3:51pm -
        • As a B Corp, we’re a better business—and part of a movement
          When Thinkshift became a Certified B Corporation eight years ago, we were happy to support this path-breaking certification, and we knew it would be important for our business. But we had no idea it would become such a big part of our identity. We la…
          - 21 Mar 19, 2:10pm -
        • B the change: 12 months of B Corp blogs
          We all know an active blog is good communications. It helps customers get to know you. It’s a way to show you’re a sharp thinker with a finger on the pulse of your industry, and posts can feed thought leadership and PR initiatives. For many busin…
          - 6 Mar 19, 8:43pm -
        • Thought leadership gives newcomer Tritium mainstream recognition
          Tritium, an Australian company that makes advanced EV chargers, drove into the U.S. market as a fast-moving outsider whose sleek technology embodies our belief that sustainability should be sexy. They were attractively edgy, but less than a year afte…
          - 25 Feb 19, 7:43pm -
        • Reading the Trust Barometer: pressure rises on business purpose, opening doors for sustainable companies
          The mass population is far more skeptical of institutions than the informed public, only one in five people believes the system is working for them, and large majorities express a sense of injustice and a desire for change. Those findings from the 20…
          - 14 Feb 19, 9:36pm -
        • How B Corps, impact investing can go big without losing brand value
          These are heady times for Certified B Corporations and impact investing—two arenas Thinkshift is deeply involved in. The number of Certified B Corps is growing faster than ever. Impact investment options are expanding. And big brands (such as B Cor…
          - 16 Jan 19, 6:22pm -
        • Journalists want solutions, just like everyone else
          Despite what many people think, journalists aren’t just interested in writing about problems. Many are looking to highlight effective responses to pressing social and environmental challenges. This is good news for companies and organizations that…
          - 18 Dec 18, 10:07am -
        • Why every startup needs a story (hint: want funding?)
          With all the things a young business has to worry about, carving out time and energy to set down the company story seems like a low priority. But neglecting your story has costs, and developing it—sooner rather than later—has benefits large and s…
          - 18 Sep 18, 10:08pm -

        strategy+business: Marketing & Sales

        • NOTE: This MARKETING, MEDIA & SALES feed will soon no longer be updated.

          NOTE: This MARKETING, MEDIA & SALES feed will soon no longer be updated.

          Our list of feeds has changed. Please visit strategy-business.com/rss to see our new feeds and subscribe to continue getting updates. Thank you.
          - -
        • The short life of enlightened leadership (and how to extend it)

          The short life of enlightened leadership (and how to extend it)

          Idealistic values and socially admirable practices in business are often effective, but generally short-lived. They rarely survive through more than two successions of company leadership. To break this cycle and leave a legacy of an enlightened com…
          - 11 Feb 19, 1:00am -
        • ROX is the new ROI: Prioritizing customer experience

          ROX is the new ROI: Prioritizing customer experience

          Consumers have more power over your company's success or failure than ever before, and it's time for a new metric that captures the return on your investment in them.
          - 30 Jan 19, 1:00am -
        • E-Sports Is Beating the Competition

          E-Sports Is Beating the Competition

          E-sports has been rapidly evolving into a full-fledged sport. According to a PwC survey of sports leaders, global e-sports revenues are expected to grow 30 percent this year. In recent months, a slew of deals and investments between established med…
          - 24 Jan 19, 1:00am -
        • Digital-Native Retailers Are Giving Physical Stores a Radical Makeover

          Digital-Native Retailers Are Giving Physical Stores a Radical Makeover

          Online brands are opening brick-and-mortar shops and using technology and data-driven customer insights to transform the in-store experience.
          - 18 Jan 19, 1:00am -
        • The Jolly and Folly of Holiday Decor for Retailers

          The Jolly and Folly of Holiday Decor for Retailers

          Christmas displays make shoppers more forgiving of employee mistakes but more judgmental of unfairness.
          - 21 Dec 18, 1:00am -
        • Why the Digital Era Is a Boon for Pop Culture

          Why the Digital Era Is a Boon for Pop Culture

          In his new book, Digital Renaissance, economist Joel Waldfogel argues that, contrary to the conventional wisdom, the digital era is ushering in a golden age for both producers and consumers of entertainment.
          - 12 Nov 18, 1:00am -
        • Best Business Books 2018: Marketing

          Best Business Books 2018: Marketing

          This year's best business books on marketing lay out explicit pathways with which leaders can pursue new and alternative methods to reach customers. In the best of this year's crop, Subscribed: Why the Subscription Model Will Be Your Company's Futur…
          - 5 Nov 18, 1:00am -
        • The Podcasting Revenue Boom Has Started

          The Podcasting Revenue Boom Has Started

          The podcasting revenue boom has started, and podcasting is poised to become a billion-dollar business. Advertisers are now following listeners to the new medium, as the PWC Global Entertainment & Media Outlook expects worldwide podcasting advertisin…
          - 18 Oct 18, 1:00am -
        • The Power of Price Points

          The Power of Price Points

          Once you understand how the airlines use "basic economy," you can begin to appreciate how customer segmentation can be beneficial to your business.
          - 17 Oct 18, 1:00am -
        Stormseed

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