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      Connect Magazine

      • Flying Blind
        Upon returning from the PODi AppForum in Las Vegas, Director of Interactive Marketing Randy Marquis explains why it is important for pilots and marketers alike to avoid disaster by ensuring that the data that guides them is sound...
        - 8 Feb 13, 7:18pm -
      • Ballin’
        Sometimes small changes can yield big results. After watching the Los Angeles Clippers dismantle the Boston Celtics at the Staples Center, Director of Interactive Marketing Services, and Celtics fan, Randy Marquis notes the Celtics fortunes greatly i…
        - 25 Jan 13, 6:51pm -
      • Coffee by Phone
        Happy New Year! 2013 is shaping up to be the Year of Mobile marketing. Randy Marquis, Pace Marketing Communications' Director of Interactive Marketing Services, shares his recent experience paying for coffee with his smartphone and suggests the dawn…
        - 11 Jan 13, 7:40pm -
      • It’s Not Easy Being Green
        Please consider the environment before printing this e-mail. Most of us have read similar pleas at the bottom of our e-mail communications. I cut my own marketing teeth in e-mail and naturally thought the metaphysical world of zeros and ones environm…
        - 2 Apr 12, 8:49pm -
      • The Disillusionment of Social Media?
        The latest issue of Connect dives into the deluge of social media and explores how this new marketing media can mature into a vital part of our marketing mix. Also...niche marketing, message timing and a fascinating book review...
        - 1 Apr 12, 9:51pm -
      • The Nature of Nurturing
        The latest issue of Connect covers how marketing automation can create synchronicity between the marketing and sales teams and how loyalty programs and a culture of customer service can create an emotional switching cost for customers. Also...social…
        - 1 Feb 12, 4:38pm -
      • Stop Tracking and Start Engaging
        The only profession more prone to hyperbole than marketer is politician. So when politicians took aim at marketers by proposing “do not track” legislation, the rhetoric was hip deep on both sides. Politicians claimed the privacy of Internet users…
        - 6 Jul 11, 9:00pm -
      • From Paste-up to pURLs
        While the death of print as a marketing tool was greatly exaggerated, it clearly lost its sex appeal as marketing professionals embraced e-mail, social and mobile media as their methods for delivering their message to an increasingly connected audien…
        - 15 Jun 11, 8:26pm -
      • The Challenges of Print 2.0
        As a “former” print rep (and I say “former” because print is now simply one of the tools that helps our clients achieve their communication goals), my role has changed significantly. I am now a combination of evangelizer of new tools, project…
        - 8 Apr 11, 4:53am -
      • The Perils of Going Viral
        It is the dream, the golden ticket for every marketer: a campaign that rapidly spreads across the social landscape, draws traffic to your website and drives a huge spike in awareness (and perhaps sales) of your brand or product. But the dream turned…
        - 21 Mar 11, 5:57pm -

      Forbes: Sales Leadership

      Forrester: Customer Intelligence Blog

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      Knowledge@Wharton: Marketing

      • The Lobster Mac ‘n’ Cheese Mystery: Why Brands Mix High with Low

        The Lobster Mac ‘n’ Cheese Mystery: Why Brands Mix High with Low

        From designer street wear to lobster macaroni and cheese, mixing high-end products with low-end elements is a big trend in marketing. New research coauthored by Wharton’s Jonah Berger examines why that’s happening and what it means for brands.
        - 34 days ago, 4 Mar 20, 4:48pm -
      • Sweeping Away Sludge: How Consumers and Firms Can Find a Barrier-free Path

        Sweeping Away Sludge: How Consumers and Firms Can Find a Barrier-free Path

        In behavioral economics, friction that slows down processes is called “sludge.” It deprives consumers of access to goods, services and opportunities, and sweeping it away should be a high priority, say Cait Lamberton and Dilip Soman in this opini…
        - 45 days ago, 22 Feb 20, 8:40am -
      • Why Omni-channel Personalization Is the Future of Marketing

        Why Omni-channel Personalization Is the Future of Marketing

        Rajesh Jain, founder of Netcore Solutions, says companies must focus on finding and keeping their best customers.
        - 49 days ago, 18 Feb 20, 1:15pm -
      • Can Macy’s Save Itself?

        Can Macy’s Save Itself?

        Macy’s has a three-year plan to turn around flagging sales, but experts say it might be too little, too late for the iconic U.S. retailer.
        - 56 days ago, 11 Feb 20, 1:36pm -
      • E-commerce and Consumers: Can Retailers Meet Rising Demands?

        E-commerce and Consumers: Can Retailers Meet Rising Demands?

        When consumers order online, they want what they want -- and fast. Industry leaders discussed the latest strategies for e-commerce at the Baker Retailing Center CEO Summit in New York City.
        - 83 days ago, 15 Jan 20, 2:51pm -
      • Can Luxury Retail Attract a New Generation of Shoppers?

        Can Luxury Retail Attract a New Generation of Shoppers?

        Luxury retailers such as Saks, Nordstrom and Gucci are investing in lavish physical stores blended with improved online service to lure customers, according to industry players at the Baker Retailing Center CEO Summit in New York City.
        - 85 days ago, 13 Jan 20, 11:47am -
      • Five Ways Brands Are Changing Their Playbooks to Win

        Five Ways Brands Are Changing Their Playbooks to Win

        As the global media landscape shifts, how will top brands succeed at attracting customers and keeping them engaged? Google’s Gopi Kallayil offers his insights in this opinion piece.
        - 91 days ago, 7 Jan 20, 12:49pm -
      • The Rise of Re-commerce: Why Everything Old Is New Again

        The Rise of Re-commerce: Why Everything Old Is New Again

        Fashion re-commerce -- renting, reselling, thrifting -- is changing the fabric of the retail industry, according to speakers at the Baker Retailing Center CEO Summit in New York.
        - 91 days ago, 7 Jan 20, 12:15pm -
      • Is Free Shipping Sustainable for Retailers?

        Is Free Shipping Sustainable for Retailers?

        Free shipping is great for shoppers, but it’s becoming an increasingly significant cost for online sellers. Wharton’s Barbara Kahn and Ron Berman discuss the free-shipping conundrum faced by retailers large and small.
        - 10 Dec 19, 4:10am -
      • Has the Sharing Economy Disrupted Marketing? Not Quite…

        Has the Sharing Economy Disrupted Marketing? Not Quite…

        A new paper by Wharton's Cait Lamberton offers guidance for marketers who must transform traditional practices and beliefs to fit the modern sharing economy.
        - 31 Oct 19, 3:02pm -

      Seth Godin's Blog

      • newHelping leaders in college reboot

        Helping leaders in college reboot

        We’re announcing a free intensive today, especially for people who are finding their college journey disrupted right now. If you know someone in that situation, I hope you’ll forward this on to them. We’re looking for some students ready to lea…
        - 4 hours ago, 7 Apr 20, 4:36am -
      • The lifelong fan

        The lifelong fan

        What does it mean that for forty years you’ve been a steadfast and true fan of a team? The Red Sox, perhaps, or even the Montreal Expos. Over time, every player has changed. Every coach. Perhaps the logo, the stadium, the city and even the name. So…
        - 1 day ago, 6 Apr 20, 4:03am -
      • Enough little things

        Enough little things

        We rarely have complete control over the big issues. But the way we interact with each other, the small kindnesses, the extra effort–it adds up. One after another, day by day. It might be enough to change someone’s day. And then the ripple contin…
        - 2 days ago, 5 Apr 20, 4:12am -
      • Acknowledgments 2020

        Acknowledgments 2020

        Authors get to put a page in their book thanking people who have quietly and persistently and generously helped. But the page is rarely read, and it comes out infrequently and it’s not so timely. It’s worth taking a second to think about people w…
        - 3 days ago, 4 Apr 20, 4:46am -
      • The semiotics of face masks

        The semiotics of face masks

        It’s difficult to get adults to wear bicycle helmets. (I wrote about this on the blog 16 years ago). The reason has nothing to do with comfort or safety. It has to do with signals. Semiotics is the science of flags, signals and other communications…
        - 4 days ago, 3 Apr 20, 5:25am -
      • How would you like things to be?

        How would you like things to be?

        We know how things are. How could we not? And we see the emotional rut that so many have fallen into as well. The question is: Will you embrace an emotional posture that models how you’d like it to feel instead? Today, this day, we only get it once…
        - 5 days ago, 2 Apr 20, 4:02am -
      • Taking it very seriously

        Taking it very seriously

        Today, April first, was the day for a particular greeting, the only one except New Year’s that’s simply based on the date. Happy. It was a day that people on the internet understood that it’s possible to act as if and to do it with a smile. To…
        - 6 days ago, 1 Apr 20, 4:08am -
      • Portfolio school: Get better clients

        Portfolio school: Get better clients

        There’s a tragedy unfolding all around us, unevenly distributed. It’s about health and it’s also about the economy. We are called upon to not panic, to try to focus, to figure out how to make it all work. And many of us are overwhelmed. From he…
        - 7 days ago, 31 Mar 20, 4:55am -
      • GenC

        GenC

        It doesn’t really pay to classify multitudes by their age–every generation is complex and intermingles with all the others. But it might be a useful way to understand the issues we’ve faced and where we might be heading. Generation C was inaugu…
        - 8 days ago, 30 Mar 20, 4:29am -
      • “I’ll go with my principles tomorrow”

        “I’ll go with my principles tomorrow”

        In the short run, it’s easy to abandon what we believe. Deep down, we assume that once things go back to normal, so will we. Organizations end up with bullies, predators and bad actors for only one reason: In this moment, it’s easier to keep them…
        - 9 days ago, 29 Mar 20, 4:31am -

      SHIFTid

      • Crisis communications: quick tips for riding out a storm
        We’ve been talking with most clients this week about responding to the coronavirus situation, so this seems like an opportune time to share some guidance on crisis communications. What constitutes a crisis? Any situation that could harm people or p…
        - 22 days ago, 16 Mar 20, 9:55am -
      • How to reach journalists: annual survey shows the way
        Muck Rack’s State of Journalism 2020 report just came out, and like it did last year, it shows that PR success hinges on the time-honored practices of building relationships and giving media what they want: timely stories that plug into the zeitgei…
        - 25 days ago, 13 Mar 20, 7:46pm -
      • Valentines: a few of our favorite publications and reporters
        Reporters and publications we love because they cover their sectors with clarity, honesty and, above all, persistence.The post Valentines: a few of our favorite publications and reporters appeared first on Thinkshift Communications.
        - 53 days ago, 14 Feb 20, 11:36am -
      • 2020 PR outlook: there’s never been a better time to take a few risks
        It doesn’t take a crystal ball to assess 2020 PR prospects: the combination of a high-stakes election year and accelerating changes in the media landscape is making it harder than ever for sub-billion-dollar enterprises to get sustained attention.…
        - 72 days ago, 26 Jan 20, 2:59pm -
      • Employee activism pushes brands to do more than talk about values
        Companies have never been more focused on operating sustainably, with higher levels of awareness, engagement and commitment on climate issues, according to the latest annual State of Green Business report. “Heightened corporate focus is, at least,…
        - 78 days ago, 20 Jan 20, 3:39pm -
      • 4 signs sustainable business is hitting an inflection point
        Business is hitting an inflection point for sustainability, turning a corner from extractive business as usual toward business with a net positive impact. I felt it this fall at the annual B Corporation conference and at SOCAP (the high holy days for…
        - 19 Dec 19, 12:56am -
      • Big business and policy can scale sustainability. But will they?
        Something was different at VERGE this year. In my fourth year attending the annual GreenBiz conference that brings together government and public and private actors to scale cross-sector sustainability innovations, I felt a real shift. Maybe it was t…
        - 12 Nov 19, 3:12pm -
      • Thinkshift makes B Lab’s Best for the World list—again!
        For the second year in a row, Thinkshift has earned a place on B Lab’s Best for the World list, announced today. We’re just as proud this year as we were in 2018—especially in light of the illustrious company. Thinkshift was recognized as among…
        - 4 Sep 19, 2:24pm -
      • Pitch perfect: results from journalism and PR surveys
        The days when a PR representative could pick up the phone and cold-call a journalist—and get more than a cold shoulder—are long gone. But despite the vast preference for email outreach, a couple of recent surveys indicate that media relations is…
        - 23 Jul 19, 10:26pm -
      • 5 things we learned from fellow B Corps at BLD
        B Corp Leadership Development Day—the annual teach-in where Bay Area B’s learn from each other how to be even better businesses—is always good for a dose of inspiration. This year Thinkshifter Anya Khalamayzer served on the programming committe…
        - 5 Jul 19, 4:12pm -

      strategy+business: Marketing & Sales

      • NOTE: This MARKETING, MEDIA & SALES feed will soon no longer be updated.

        NOTE: This MARKETING, MEDIA & SALES feed will soon no longer be updated.

        Our list of feeds has changed. Please visit strategy-business.com/rss to see our new feeds and subscribe to continue getting updates. Thank you.
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      • The short life of enlightened leadership (and how to extend it)

        The short life of enlightened leadership (and how to extend it)

        Idealistic values and socially admirable practices in business are often effective, but generally short-lived. They rarely survive through more than two successions of company leadership. To break this cycle and leave a legacy of an enlightened com…
        - 11 Feb 19, 1:00am -
      • ROX is the new ROI: Prioritizing customer experience

        ROX is the new ROI: Prioritizing customer experience

        Consumers have more power over your company's success or failure than ever before, and it's time for a new metric that captures the return on your investment in them.
        - 30 Jan 19, 1:00am -
      • E-Sports Is Beating the Competition

        E-Sports Is Beating the Competition

        E-sports has been rapidly evolving into a full-fledged sport. According to a PwC survey of sports leaders, global e-sports revenues are expected to grow 30 percent this year. In recent months, a slew of deals and investments between established med…
        - 24 Jan 19, 1:00am -
      • Digital native retailers are giving physical stores a radical makeover

        Digital native retailers are giving physical stores a radical makeover

        Online brands are opening brick-and-mortar shops and using technology and data-driven customer insights to transform the in-store experience.
        - 18 Jan 19, 1:00am -
      • The Jolly and Folly of Holiday Decor for Retailers

        The Jolly and Folly of Holiday Decor for Retailers

        Christmas displays make shoppers more forgiving of employee mistakes but more judgmental of unfairness.
        - 21 Dec 18, 1:00am -
      • Why the Digital Era Is a Boon for Pop Culture

        Why the Digital Era Is a Boon for Pop Culture

        In his new book, Digital Renaissance, economist Joel Waldfogel argues that, contrary to the conventional wisdom, the digital era is ushering in a golden age for both producers and consumers of entertainment.
        - 12 Nov 18, 1:00am -
      • Best Business Books 2018: Marketing

        Best Business Books 2018: Marketing

        This year's best business books on marketing lay out explicit pathways with which leaders can pursue new and alternative methods to reach customers. In the best of this year's crop, Subscribed: Why the Subscription Model Will Be Your Company's Futur…
        - 5 Nov 18, 1:00am -
      • The Podcasting Revenue Boom Has Started

        The Podcasting Revenue Boom Has Started

        The podcasting revenue boom has started, and podcasting is poised to become a billion-dollar business. Advertisers are now following listeners to the new medium, as the PWC Global Entertainment & Media Outlook expects worldwide podcasting advertisin…
        - 18 Oct 18, 1:00am -
      • The power of price points

        The power of price points

        Once you understand how the airlines use "basic economy," you can begin to appreciate how customer segmentation can be beneficial to your business.
        - 17 Oct 18, 1:00am -
      PopMuse

      About PopMuse

      A curated aggregation of musings from across the land and of different subject matters for the scanoholics.