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        Connect Magazine

        • Flying Blind
          Upon returning from the PODi AppForum in Las Vegas, Director of Interactive Marketing Randy Marquis explains why it is important for pilots and marketers alike to avoid disaster by ensuring that the data that guides them is sound...
          - 8 Feb 13, 7:18pm -
        • Ballin’
          Sometimes small changes can yield big results. After watching the Los Angeles Clippers dismantle the Boston Celtics at the Staples Center, Director of Interactive Marketing Services, and Celtics fan, Randy Marquis notes the Celtics fortunes greatly i…
          - 25 Jan 13, 6:51pm -
        • Coffee by Phone
          Happy New Year! 2013 is shaping up to be the Year of Mobile marketing. Randy Marquis, Pace Marketing Communications' Director of Interactive Marketing Services, shares his recent experience paying for coffee with his smartphone and suggests the dawn…
          - 11 Jan 13, 7:40pm -
        • It’s Not Easy Being Green
          Please consider the environment before printing this e-mail. Most of us have read similar pleas at the bottom of our e-mail communications. I cut my own marketing teeth in e-mail and naturally thought the metaphysical world of zeros and ones environm…
          - 2 Apr 12, 8:49pm -
        • The Disillusionment of Social Media?
          The latest issue of Connect dives into the deluge of social media and explores how this new marketing media can mature into a vital part of our marketing mix. Also...niche marketing, message timing and a fascinating book review...
          - 1 Apr 12, 9:51pm -
        • The Nature of Nurturing
          The latest issue of Connect covers how marketing automation can create synchronicity between the marketing and sales teams and how loyalty programs and a culture of customer service can create an emotional switching cost for customers. Also...social…
          - 1 Feb 12, 4:38pm -
        • Stop Tracking and Start Engaging
          The only profession more prone to hyperbole than marketer is politician. So when politicians took aim at marketers by proposing “do not track” legislation, the rhetoric was hip deep on both sides. Politicians claimed the privacy of Internet users…
          - 6 Jul 11, 9:00pm -
        • From Paste-up to pURLs
          While the death of print as a marketing tool was greatly exaggerated, it clearly lost its sex appeal as marketing professionals embraced e-mail, social and mobile media as their methods for delivering their message to an increasingly connected audien…
          - 15 Jun 11, 8:26pm -
        • The Challenges of Print 2.0
          As a “former” print rep (and I say “former” because print is now simply one of the tools that helps our clients achieve their communication goals), my role has changed significantly. I am now a combination of evangelizer of new tools, project…
          - 8 Apr 11, 4:53am -
        • The Perils of Going Viral
          It is the dream, the golden ticket for every marketer: a campaign that rapidly spreads across the social landscape, draws traffic to your website and drives a huge spike in awareness (and perhaps sales) of your brand or product. But the dream turned…
          - 21 Mar 11, 5:57pm -

        Forbes: Sales Leadership

        Forrester: Customer Intelligence Blog

        • newCX SF 2019: Don’t Claim A Good CX Until Customers Say They’ve Succeeded

          CX SF 2019: Don’t Claim A Good CX Until Customers Say They’ve Succeeded

          Shortly after I joined Forrester’s customer experience (CX) research team, I took a trip out to San Francisco to visit with some of my old friends and contacts in the tech industry. While there, I asked each one a simple question: “What do you do…
          - 5 hours ago, 19 Aug 19, 8:48am -
        • newFORRward: A Weekly Read For Tech And Marketing Execs

          FORRward: A Weekly Read For Tech And Marketing Execs

          The Great Gender Blur And Its Impact On The Future Of Marketing Marketing stands at the threshold of a monumental cultural shift — the great gender blur. The male-female binary and all its associated tropes that have pervaded brand marketing for de…
          - 5 hours ago, 19 Aug 19, 8:47am -
        • newThe Future Of Retail: From Store To Stage

          The Future Of Retail: From Store To Stage

          Did you know that 90 former Toys R Us big-box stores are now Urban Air Adventure Parks? Here at Forrester, we’ve been anticipating that retail, entertainment, and hospitality would ultimately merge. We discussed the trend here and have more researc…
          - 6 hours ago, 19 Aug 19, 8:22am -
        • newReflections On Bosch ConnectedWorld 2019

          Reflections On Bosch ConnectedWorld 2019

          Bosch ConnectedWorld — Bosch’s premier customer and partner event held annually in Berlin — has become a destination event for European internet of things (IoT) professionals.
          - 9 hours ago, 19 Aug 19, 4:41am -
        • Revlon’s Cautionary Tale: The Changing Nature Of Influencer Marketing

          Revlon’s Cautionary Tale: The Changing Nature Of Influencer Marketing

          A Giant In Trouble: Revlon Considers A Sale Cosmetic giant Revlon is exploring the sale of all or some of its business amid lackluster sales and a crushing debt of $3 billion. The iconic company’s 2016 acquisition of brand Elizabeth Arden apparentl…
          - 3 days ago, 16 Aug 19, 4:27pm -
        • The Insights Beat: The Times They Are A-Changin’

          The Insights Beat: The Times They Are A-Changin’

          Come gather ’round, people, wherever you roam And admit that the waters around you have grown And accept it that soon you’ll be drenched to the bone If your time to you is worth savin’ Then you better start swimmin’ or you’ll sink like a st…
          - 3 days ago, 16 Aug 19, 12:37pm -
        • Introducing Autonomous Finance: Forrester’s New Research On Algorithm-Based Financial Services

          Introducing Autonomous Finance: Forrester’s New Research On Algorithm-Based Financial Services

          People’s lives are becoming ever more automated as millions of algorithms make decisions — and, in some cases, take actions on those decisions — on behalf of a consumer. While it’s still early days, the shift toward autonomous services is alr…
          - 4 days ago, 15 Aug 19, 3:52pm -
        • Social Will Be The Fastest-Growing Digital Advertising Channel Globally

          Social Will Be The Fastest-Growing Digital Advertising Channel Globally

          While 2018 was a challenging year for global social media advertising amid the implementation of GDPR, privacy scandals, and brand safety concerns, Forrester forecasts that social will remain the fastest-growing digital advertising channel globally o…
          - 4 days ago, 15 Aug 19, 12:56pm -
        • The Future Of Insurance

          The Future Of Insurance

          Given the pace of social change and technological innovation, the future of insurance is very interesting! We recently published research on the future of insurance in which we offer perspectives on three central themes: insurance solutions vs. a pro…
          - 5 days ago, 14 Aug 19, 1:19pm -
        • Data Science And Design Collide — There’s A Better Way

          Data Science And Design Collide — There’s A Better Way

          Last August, a tweet from a data scientist reminding colleagues to get out of tables of data and talk to real people — you know, do qualitative research — went viral among these two constituencies. The resulting debate reflected the s…
          - 6 days ago, 13 Aug 19, 5:16pm -
        Emergency Comeback
        Shorts Fix
        Dosha Pops
        In The Lights PR

        Knowledge@Wharton: Marketing

        • Finding the Value in IPOs: Why Customer Behavior Holds the Key

          Finding the Value in IPOs: Why Customer Behavior Holds the Key

          Wharton's Peter Fader and Emory's Dan McCarthy explain why customer-based corporate valuation is a novel -- and very accurate -- way of determining a firm’s worth.
          - 6 days ago, 13 Aug 19, 1:50pm -
        • Marketing the Cosmic Crisp: Will Consumers Bite?

          Marketing the Cosmic Crisp: Will Consumers Bite?

          Cosmic Crisp, a new apple variety more than 20 years in the making, is hitting stores this fall -- but getting produce to stand apart from similar offerings is not a simple task, marketing experts say.
          - 13 days ago, 6 Aug 19, 12:29pm -
        • Tofu or Takeout: Why Eating Healthy Is So Hard

          Tofu or Takeout: Why Eating Healthy Is So Hard

          Poor nutrition and obesity are setting records globally despite abundant healthy choices at restaurants and grocery stores. In her new book, food writer Bee Wilson looks at the paradox of the modern diet.
          - 25 days ago, 25 Jul 19, 11:17am -
        • Why Major Brands Are Becoming More Size Inclusive

          Why Major Brands Are Becoming More Size Inclusive

          Experts say the recent boom in plus-size clothing offerings is the result of financial and social pressure that is pushing manufacturers to scramble for a share of this $21 billion market.
          - 33 days ago, 17 Jul 19, 3:51pm -
        • On Betsy Ross and Bad Language: Navigating the New Marketing Minefield

          On Betsy Ross and Bad Language: Navigating the New Marketing Minefield

          The recent controversy over Nike sneakers sporting a Revolutionary War-era flag raises similar questions to a Supreme Court decision on the use of controversial words as marketing tools, notes the author of this opinion piece.
          - 40 days ago, 10 Jul 19, 7:56pm -
        • Comic-Con’s Eisner Awards: Honoring a Long-maligned Medium

          Comic-Con’s Eisner Awards: Honoring a Long-maligned Medium

          The highly successful business of popular culture is based, in part, on a medium that was denigrated and despised throughout much of its history – comic books. Comic-Con's Eisner Awards ceremony seeks to rectify that.
          - 41 days ago, 9 Jul 19, 3:27pm -
        • Word-of-Mouth Marketing: How to Radically Boost Success

          Word-of-Mouth Marketing: How to Radically Boost Success

          Bringing out the best in customers can lead to an 86% jump in both referrals and the conversion rates for those receiving the message, notes new research.
          - 53 days ago, 27 Jun 19, 12:59pm -
        • Is Amazon Getting Too Big?

          Is Amazon Getting Too Big?

          Amazon’s runaway growth has prompted questions about whether it has become a massive monopoly that is unfairly edging out smaller competitors.
          - 91 days ago, 20 May 19, 9:38am -
        • User-generated Content: The Medium Impacts the Message

          User-generated Content: The Medium Impacts the Message

          When we write reviews, send tweets or create other online content, the type of device we use matters, according to new Wharton research.
          - 7 May 19, 12:57pm -
        • What We Can Learn from the Fisher-Price Rock ‘n Play Recall

          What We Can Learn from the Fisher-Price Rock ‘n Play Recall

          The controversy surrounding Fisher-Price’s Rock ’n Play Sleeper shines a light on the need to balance corporate growth with safety -- and also where regulators went wrong.
          - 23 Apr 19, 2:29pm -

        Seth Godin's Blog

        • new“What’s their phone number again?”

          “What’s their phone number again?”

          For more than a decade, I’ve been working with the fine folks at 800 CEO READ (and yes, that’s their phone number, and yes, people have asked me how to reach them.) It’s where I exclusively sell my book What To Do When It’s Your Turn. It’s…
          - 3 hours ago, 19 Aug 19, 11:38am -
        • newMake a habit/break a habit

          Make a habit/break a habit

          If you’re trying to help yourself (or those you serve), the most effective thing you can do is create long-term habits. They become unseen foundations of who we will become. The goal of running a marathon in six weeks is audacious, but it’s not a…
          - 9 hours ago, 19 Aug 19, 4:53am -
        • The anatomy of annoying

          The anatomy of annoying

          Pema Chodron’s story has stuck with me for a decade: At a meditation retreat, the guy sitting near her kept making an annoying clicking sound. Again and again, she was jolted from her practice because he kept clicking his tongue. During the break,…
          - 1 day ago, 18 Aug 19, 4:14am -
        • Responsibility and the power of ‘could have’

          Responsibility and the power of ‘could have’

          The us/them mindset of most corporate customer service is simple: When you can, get it over with. If at all possible, evade responsibility. Which means that when things go wrong, you’ll likely encounter a legalistic mentality that begins and ends w…
          - 2 days ago, 17 Aug 19, 4:16am -
        • Leadership

          Leadership

          Leaders create the conditions where people choose new actions. The choices are voluntary. They’re made by people who see a new landscape, new opportunities and new options. You can’t make people change. But you can create an environment where the…
          - 3 days ago, 16 Aug 19, 4:04am -
        • Toward full stack

          Toward full stack

          Find the right clients Earn their attention and trust Identify the problem Find their fear, embrace their objectives Prototype possible solutions Create an architecture that supports your solution to the problem Build a minimum viable solution Test i…
          - 4 days ago, 15 Aug 19, 6:14am -
        • The never-ending ratchet of conspicuous consumption

          The never-ending ratchet of conspicuous consumption

          It used to be that a well-tended lawn of 50 by 100 feet was wasteful indeed. Today, it’s in the by-laws of the local housing association. You could impress the neighbors with a new Cadillac, now you not only need a Tesla, but you need a new Tesla.…
          - 5 days ago, 14 Aug 19, 4:59am -
        • Innovation is guts plus generosity

          Innovation is guts plus generosity

          Guts, because it might not work. And generosity, because guts without seeking to make things better is merely hustle. The innovator shows up with something she knows might not work (pause for a second, and contrast that with everyone else, who has be…
          - 6 days ago, 13 Aug 19, 4:28am -
        • The downside of possibility

          The downside of possibility

          Optimists are always a little disappointed. If you live with possibility, the idea that things can get better, that with consistent generous effort you can make a contribution, then you also end up feeling just a bit let down that it didn’t happen…
          - 7 days ago, 12 Aug 19, 4:20am -
        • Abnormal

          Abnormal

          Are you hesitant about this new idea because it’s a risky, problematic, defective idea… or because it’s simply different than you’re used to? If your current normal is exactly what you need, then different isn’t worth exploring. For the res…
          - 8 days ago, 11 Aug 19, 4:18am -

        SHIFTid

        • Pitch perfect: results from journalism and PR surveys
          The days when a PR representative could pick up the phone and cold-call a journalist—and get more than a cold shoulder—are long gone. But despite the vast preference for email outreach, a couple of recent surveys indicate that media relations is…
          - 27 days ago, 23 Jul 19, 10:26pm -
        • 5 things we learned from fellow B Corps at BLD
          B Corp Leadership Development Day—the annual teach-in where Bay Area B’s learn from each other how to be even better businesses—is always good for a dose of inspiration. This year Thinkshifter Anya Khalamayzer served on the programming committe…
          - 45 days ago, 5 Jul 19, 4:12pm -
        • Trade-focused thought leadership powers Optimum’s PR breakthrough
          Optimum Energy’s technology saves energy and improves operations by optimizing HVAC systems in large buildings, manufacturing facilities and campuses, delivering typical cost savings of 20 to 50 percent. In 2016, the Seattle-based company tapped Th…
          - 92 days ago, 19 May 19, 5:23pm -
        • 4 reasons the best PR plans include a trade outlet strategy
          One year into my first reporting job, at the insurance magazine Property-Casualty360, I interviewed homeowners in Red Hook, Brooklyn, about how their insurers had responded after the Hurricane Sandy catastrophe. Climate change was barely on the radar…
          - 92 days ago, 19 May 19, 3:51pm -
        • As a B Corp, we’re a better business—and part of a movement
          When Thinkshift became a Certified B Corporation eight years ago, we were happy to support this path-breaking certification, and we knew it would be important for our business. But we had no idea it would become such a big part of our identity. We la…
          - 21 Mar 19, 2:10pm -
        • B the change: 12 months of B Corp blogs
          We all know an active blog is good communications. It helps customers get to know you. It’s a way to show you’re a sharp thinker with a finger on the pulse of your industry, and posts can feed thought leadership and PR initiatives. For many busin…
          - 6 Mar 19, 8:43pm -
        • Thought leadership gives newcomer Tritium mainstream recognition
          Tritium, an Australian company that makes advanced EV chargers, drove into the U.S. market as a fast-moving outsider whose sleek technology embodies our belief that sustainability should be sexy. They were attractively edgy, but less than a year afte…
          - 25 Feb 19, 7:43pm -
        • Reading the Trust Barometer: pressure rises on business purpose, opening doors for sustainable companies
          The mass population is far more skeptical of institutions than the informed public, only one in five people believes the system is working for them, and large majorities express a sense of injustice and a desire for change. Those findings from the 20…
          - 14 Feb 19, 9:36pm -
        • How B Corps, impact investing can go big without losing brand value
          These are heady times for Certified B Corporations and impact investing—two arenas Thinkshift is deeply involved in. The number of Certified B Corps is growing faster than ever. Impact investment options are expanding. And big brands (such as B Cor…
          - 16 Jan 19, 6:22pm -
        • Journalists want solutions, just like everyone else
          Despite what many people think, journalists aren’t just interested in writing about problems. Many are looking to highlight effective responses to pressing social and environmental challenges. This is good news for companies and organizations that…
          - 18 Dec 18, 10:07am -

        strategy+business: Marketing & Sales

        • NOTE: This MARKETING, MEDIA & SALES feed will soon no longer be updated.

          NOTE: This MARKETING, MEDIA & SALES feed will soon no longer be updated.

          Our list of feeds has changed. Please visit strategy-business.com/rss to see our new feeds and subscribe to continue getting updates. Thank you.
          - -
        • The short life of enlightened leadership (and how to extend it)

          The short life of enlightened leadership (and how to extend it)

          Idealistic values and socially admirable practices in business are often effective, but generally short-lived. They rarely survive through more than two successions of company leadership. To break this cycle and leave a legacy of an enlightened com…
          - 11 Feb 19, 1:00am -
        • ROX is the new ROI: Prioritizing customer experience

          ROX is the new ROI: Prioritizing customer experience

          Consumers have more power over your company's success or failure than ever before, and it's time for a new metric that captures the return on your investment in them.
          - 30 Jan 19, 1:00am -
        • E-Sports Is Beating the Competition

          E-Sports Is Beating the Competition

          E-sports has been rapidly evolving into a full-fledged sport. According to a PwC survey of sports leaders, global e-sports revenues are expected to grow 30 percent this year. In recent months, a slew of deals and investments between established med…
          - 24 Jan 19, 1:00am -
        • Digital-Native Retailers Are Giving Physical Stores a Radical Makeover

          Digital-Native Retailers Are Giving Physical Stores a Radical Makeover

          Online brands are opening brick-and-mortar shops and using technology and data-driven customer insights to transform the in-store experience.
          - 18 Jan 19, 1:00am -
        • The Jolly and Folly of Holiday Decor for Retailers

          The Jolly and Folly of Holiday Decor for Retailers

          Christmas displays make shoppers more forgiving of employee mistakes but more judgmental of unfairness.
          - 21 Dec 18, 1:00am -
        • Why the Digital Era Is a Boon for Pop Culture

          Why the Digital Era Is a Boon for Pop Culture

          In his new book, Digital Renaissance, economist Joel Waldfogel argues that, contrary to the conventional wisdom, the digital era is ushering in a golden age for both producers and consumers of entertainment.
          - 12 Nov 18, 1:00am -
        • Best Business Books 2018: Marketing

          Best Business Books 2018: Marketing

          This year's best business books on marketing lay out explicit pathways with which leaders can pursue new and alternative methods to reach customers. In the best of this year's crop, Subscribed: Why the Subscription Model Will Be Your Company's Futur…
          - 5 Nov 18, 1:00am -
        • The Podcasting Revenue Boom Has Started

          The Podcasting Revenue Boom Has Started

          The podcasting revenue boom has started, and podcasting is poised to become a billion-dollar business. Advertisers are now following listeners to the new medium, as the PWC Global Entertainment & Media Outlook expects worldwide podcasting advertisin…
          - 18 Oct 18, 1:00am -
        • The Power of Price Points

          The Power of Price Points

          Once you understand how the airlines use "basic economy," you can begin to appreciate how customer segmentation can be beneficial to your business.
          - 17 Oct 18, 1:00am -
        Emergency Comeback

        About PopMuse

        A curated aggregation of musings from across the land and of different subject matters for the scanoholics.