PopMuse: Executives http://popmu.se Musings of stuff en-us Copyright 2007-2020 http://creativecommons.org/licenses/by-nc-sa/3.0/ How Digital Ad Fraud Messes With You https://www.forbes.com/sites/augustinefou/2020/06/03/how-digital-ad-fraud-messes-with-you/ https://www.forbes.com/sites/augustinefou/2020/06/03/how-digital-ad-fraud-messes-with-you/ Wed, 03 Jun 2020 02:06:22 UTC Dr. Augustine Fou, Contributor at Forbes - CMO Network How do clever fraudsters use metrics to trick you into giving them more of your budget? And what happens when bots compete against each other? http://creativecommons.org/licenses/by-nc-sa/3.0/ Is It In-Sourcing, Out-Sourcing, Or Right-Sourcing https://www.forbes.com/sites/augustinefou/2020/06/02/is-it-in-sourcing-out-sourcing-or-right-sourcing/ https://www.forbes.com/sites/augustinefou/2020/06/02/is-it-in-sourcing-out-sourcing-or-right-sourcing/ Tue, 02 Jun 2020 22:09:29 UTC Dr. Augustine Fou, Contributor at Forbes - CMO Network Many marketers have already been in the process of in-housing various marketing tasks, like programmatic media buying. This article will focus on the question of what should be in-housed, versus outsourced, and the associated challenges, requirements, and opportunities. http://creativecommons.org/licenses/by-nc-sa/3.0/ Inside Dell’s Marketing Strategy https://www.forbes.com/sites/paultalbot/2020/06/02/inside-dells-marketing-strategy/ https://www.forbes.com/sites/paultalbot/2020/06/02/inside-dells-marketing-strategy/ Tue, 02 Jun 2020 19:05:34 UTC Paul Talbot, Contributor at Forbes - CMO Network Here's how Dell is revamping the execution of its marketing strategy to better connect with customers. http://creativecommons.org/licenses/by-nc-sa/3.0/ Dick’s Sporting Goods Takes 29% Sales Hit http://feedproxy.google.com/~r/cfo/daily_briefing/~3/P6aCU95cAhA/ http://feedproxy.google.com/~r/cfo/daily_briefing/~3/P6aCU95cAhA/ Tue, 02 Jun 2020 18:23:39 UTC Matthew Heller at CFO “We believe coming out of the current crisis, health and fitness will become even more important to the consumer." http://creativecommons.org/licenses/by-nc-sa/3.0/ International Crime Scholar Pleads Guilty in Money-Laundering Case http://feedproxy.google.com/~r/cfo/daily_briefing/~3/Uf0HHQ1hfFo/ http://feedproxy.google.com/~r/cfo/daily_briefing/~3/Uf0HHQ1hfFo/ Tue, 02 Jun 2020 18:10:29 UTC William Sprouse at CFO Bruce Bagley said he knew the funds were connected to corrupt projects in Venezuela. http://creativecommons.org/licenses/by-nc-sa/3.0/ 5 Customer Experience Lessons From USAA https://www.forbes.com/sites/blakemorgan/2020/06/01/5-customer-experience-lessons-from-usaa/ https://www.forbes.com/sites/blakemorgan/2020/06/01/5-customer-experience-lessons-from-usaa/ Tue, 02 Jun 2020 17:59:19 UTC Blake Morgan, Senior Contributor at Forbes - CMO Network USAA’s dedication to customer experience and serving each person individually keeps customers coming back and singing its praises. http://creativecommons.org/licenses/by-nc-sa/3.0/ What Do Hacking And Malware Have To Do With Ad Fraud? https://www.forbes.com/sites/augustinefou/2020/06/02/what-do-hacking-and-malware-have-to-do-with-ad-fraud/ https://www.forbes.com/sites/augustinefou/2020/06/02/what-do-hacking-and-malware-have-to-do-with-ad-fraud/ Tue, 02 Jun 2020 17:00:12 UTC Dr. Augustine Fou, Contributor at Forbes - CMO Network Why do hackers spend time getting malware onto devices? Ransomware, cryptomining, stealing passwords? Or something else? http://creativecommons.org/licenses/by-nc-sa/3.0/ What Are The Economics Of Digital Ad Fraud https://www.forbes.com/sites/augustinefou/2020/06/02/what-are-the-economics-of-digital-ad-fraud/ https://www.forbes.com/sites/augustinefou/2020/06/02/what-are-the-economics-of-digital-ad-fraud/ Tue, 02 Jun 2020 15:56:13 UTC Dr. Augustine Fou, Contributor at Forbes - CMO Network Some marketers justify continued digital media spend, despite ad fraud, because they got lower prices. Here's why that doesn't hold water. http://creativecommons.org/licenses/by-nc-sa/3.0/ Short-Term Cash-Flow Forecasting: Metric of the Month http://feedproxy.google.com/~r/cfo/daily_briefing/~3/sSYkbA4vhN8/ http://feedproxy.google.com/~r/cfo/daily_briefing/~3/sSYkbA4vhN8/ Tue, 02 Jun 2020 15:48:02 UTC Perry D. Wiggins at CFO An efficient short-term forecasting process will save CFOs time and help them make better decisions to keep the business strong. http://creativecommons.org/licenses/by-nc-sa/3.0/ Why Some Leaders Build Resilience While Others Cause Panic http://feedproxy.google.com/~r/ceoworld/~3/M49eozCxaRI/ http://feedproxy.google.com/~r/ceoworld/~3/M49eozCxaRI/ Tue, 02 Jun 2020 15:05:22 UTC Maya Hu-Chan at CEOWORLD magazine Leadership development expert John Spence recently surveyed CEOs worldwide, of companies large and small, to ask them to share lessons they have learned during the ongoing pandemic. “Empathy and compassion are potentially the most important traits of a leader,” said one CEO. “Every minute you spend putting your team first will pay off in years […] License and Republishing: The views expressed in this article Why Some Leaders Build Resilience While Others Cause Panic are those of the author Maya Hu-Chan alone and not the CEOWORLD magazine. You can't reproduce, republish, or reprint it without the express permission of the CEOWORLD magazine. http://creativecommons.org/licenses/by-nc-sa/3.0/