PopMuse: Apps http://popmu.se Musings of stuff en-us Copyright 2007-2020 http://creativecommons.org/licenses/by-nc-sa/3.0/ PandemicEX: La perspectiva de los empleados españoles sobre el coronavirus https://go.forrester.com/blogs/pandemicex-la-perspectiva-de-los-empleados-espanoles-sobre-el-coronavirus/ https://go.forrester.com/blogs/pandemicex-la-perspectiva-de-los-empleados-espanoles-sobre-el-coronavirus/ Wed, 06 May 2020 08:00:36 UTC Laura Koetzle at Featured Insights – Forrester Los primeros resultados de nuestra encuesta “PandemicEX” ya est�n listos, con respuestas de m�s de mil empleados del Reino Unido, Francia, Alemania, Italia y Espa�a para ayudarnos a descubrir c�mo estos sienten que sus empresas est�n respondiendo al Coronavirus. Los resultados indican que los empleados espa�oles:� Tienen bastante miedo de ser despedidos. El 40% de […] http://creativecommons.org/licenses/by-nc-sa/3.0/ Research Announcement — Now Tech: European Managed Security Services Providers, Q2 2020 https://go.forrester.com/blogs/research-announcement-european-mssp-now-tech-q2-2020/ https://go.forrester.com/blogs/research-announcement-european-mssp-now-tech-q2-2020/ Tue, 05 May 2020 21:13:56 UTC Paul McKay at Featured Insights – Forrester The first stage of my update of my 2018 evaluative research on the European managed security services provider (MSSP) market published this week. “Now Tech: European Managed Security Services Providers, Q2 2020” covers the vendor landscape for MSSP services and is a precursor to a refreshed Forrester Wave™, which will publish later in the year. […] http://creativecommons.org/licenses/by-nc-sa/3.0/ Why Now Is The Perfect Time To Negotiate Cost Reductions With Software Vendors https://go.forrester.com/blogs/why-now-is-the-perfect-time-to-negotiate-cost-reductions-with-software-vendors/ https://go.forrester.com/blogs/why-now-is-the-perfect-time-to-negotiate-cost-reductions-with-software-vendors/ Tue, 05 May 2020 19:04:04 UTC Mark Bartrick at Featured Insights – Forrester For companies looking for short-term cost reductions during the economic slowdown, negotiating lower prices on software contracts with vendors can provide much-needed relief. http://creativecommons.org/licenses/by-nc-sa/3.0/ Dive Into Moments-Based Marketing At CX North America https://go.forrester.com/blogs/moments-based-marketing/ https://go.forrester.com/blogs/moments-based-marketing/ Tue, 05 May 2020 15:01:52 UTC Joe Stanhope at Featured Insights – Forrester To bring moments-based engagement to life, marketers will need a new approach to recognize and act on moments and new planning techniques to establish balance between moments and campaigns. To pull it off, they’ll need the data and technologies that can turn signals into insights and to identify the moments that matter and deliver interactions precisely at the right time. http://creativecommons.org/licenses/by-nc-sa/3.0/ COVID-19 Accelerates Digital Adoption For European Consumers And Businesses https://go.forrester.com/blogs/covid-19-accelerates-digital-adoption-for-european-consumers-and-businesses/ https://go.forrester.com/blogs/covid-19-accelerates-digital-adoption-for-european-consumers-and-businesses/ Tue, 05 May 2020 08:30:51 UTC Martin Gill at Featured Insights – Forrester The COVID-19 crisis means European B2C firms are broadly in one of three response modes right now: survivors (travel, hospitality, and some nonessential retailers), adapters�(many financial services firms or utilities), and pioneers (healthcare, grocery, or education). And your crisis-response mode should dictate your strategy. Learn more. http://creativecommons.org/licenses/by-nc-sa/3.0/ Developer Engagement Recognizes The Developer As Your Newest Customer https://go.forrester.com/blogs/developer-engagement-recognizes-the-developer-as-your-newest-customer/ https://go.forrester.com/blogs/developer-engagement-recognizes-the-developer-as-your-newest-customer/ Tue, 05 May 2020 07:15:03 UTC Jacob Morgan at Featured Insights – Forrester Digital technology is enabling unprecedented connection between people, companies, and devices. Connecting them all lies at the hands of the developer, a role with increasing power in an organization. In the age of open banking, simply providing access to APIs, documentation, and a sandbox is not enough. Developer engagement builds long-term bridges between a firm […] http://creativecommons.org/licenses/by-nc-sa/3.0/ Modern B2B Buyers Expect To Be Treated As Partners, Not Targets https://go.forrester.com/blogs/modern-b2b-buyers-expect-to-be-treated-as-partners-not-targets/ https://go.forrester.com/blogs/modern-b2b-buyers-expect-to-be-treated-as-partners-not-targets/ Mon, 04 May 2020 20:41:59 UTC Steven Casey at Featured Insights – Forrester To successfully navigate the shifts in B2B buying behaviors, organizations must chart a course based on a more strategic understanding of the relationship between buyers' expectations and specific offerings. http://creativecommons.org/licenses/by-nc-sa/3.0/ Do You Know Your New Customer Journeys? https://go.forrester.com/blogs/do-you-know-your-new-customer-journeys/ https://go.forrester.com/blogs/do-you-know-your-new-customer-journeys/ Mon, 04 May 2020 18:16:53 UTC Angelina Gennis at Featured Insights – Forrester New customer journeys are emerging as digital adoption accelerates during COVID-19. These are journeys you’ll want to map, because a journey map is often the first opportunity to view the end-to-end customer experience and understand the wants, needs, and pain points of your customers as they navigate that journey. http://creativecommons.org/licenses/by-nc-sa/3.0/ Why We All, Especially Leaders, Need Sports To Return https://go.forrester.com/blogs/why-we-all-especially-leaders-need-sports-return/ https://go.forrester.com/blogs/why-we-all-especially-leaders-need-sports-return/ Mon, 04 May 2020 17:50:09 UTC Katy Tynan at Featured Insights – Forrester There is a surprising link between sports and the C-suite. Many of the same attributes that define a successful athlete also apply to a strong executive: the drive for greatness, resilience, determination, love of competition, and appreciation for leading and being a part of a team. http://creativecommons.org/licenses/by-nc-sa/3.0/ FORRward: A Weekly Read For Tech And Marketing Execs https://go.forrester.com/blogs/forrward-a-weekly-read-for-tech-and-marketing-execs-13/ https://go.forrester.com/blogs/forrward-a-weekly-read-for-tech-and-marketing-execs-13/ Mon, 04 May 2020 16:23:35 UTC Emily Collins at Featured Insights – Forrester Use Federal Stimulus Funds�To Deepen Customer Obsession US�federal stimulus packages feature over $1 trillion in benefits to businesses. How will your company use its share? In our report, “Six Ways You Should Use The Federal Stimulus To Drive Customer Obsession,” we detail key ways businesses can use federal stimulus money to put customers at the […] http://creativecommons.org/licenses/by-nc-sa/3.0/