PopMuse: Apps http://popmu.se Musings of stuff en-us Copyright 2007-2019 http://creativecommons.org/licenses/by-nc-sa/3.0/ Does ABM Help Produce Better Revenue Results? https://go.forrester.com/blogs/abm-helps-b2b-marketers-produce-better-revenue-results/ https://go.forrester.com/blogs/abm-helps-b2b-marketers-produce-better-revenue-results/ Sun, 15 Sep 2019 19:54:58 UTC Laura Ramos at Featured Insights – Forrester Join me on a stroll down ABM memory lane? In September 2016, Forrester’s B2B marketing and sales research team published our first series of reports about account-based marketing (ABM). In November, we predicted that ABM would help boost B2B marketers’ customer obsession. We continue to survey the market to keep our finger on the ABM […] http://creativecommons.org/licenses/by-nc-sa/3.0/ Rome Was Not Built In A Day, And Neither Are Digital Businesses https://go.forrester.com/blogs/rome-was-not-built-in-a-day-and-neither-are-digital-businesses/ https://go.forrester.com/blogs/rome-was-not-built-in-a-day-and-neither-are-digital-businesses/ Fri, 13 Sep 2019 18:42:49 UTC Aurelie L'Hostis at Featured Insights – Forrester As I’m returning from the Eternal City, where I’ve had the chance to walk around Rome’s Baroque architecture gems and explore its awe-inspiring art collections, I cannot stop myself from reflecting on how much talent, courage, and leadership it took to transform and build such an incredible city. The seeds of the modern world were […] http://creativecommons.org/licenses/by-nc-sa/3.0/ Seeking New Opportunities To Deploy Internet Of Things (IoT) Use Cases? Check Out Our Report Highlighting Hot IoT Use Cases In 2019 https://go.forrester.com/blogs/seeking-new-opportunities-to-deploy-internet-of-things-iot-use-cases-check-out-our-report-highlighting-hot-iot-use-cases-in-2019/ https://go.forrester.com/blogs/seeking-new-opportunities-to-deploy-internet-of-things-iot-use-cases-check-out-our-report-highlighting-hot-iot-use-cases-in-2019/ Fri, 13 Sep 2019 18:21:36 UTC Michele Pelino at Featured Insights – Forrester Is your organization currently deploying or planning to deploy internet of things (IoT) solutions as part of your digital transformation strategy? Check out the video to hear what types of IoT use cases enterprises are deploying to transform operations. IoT use cases such as facility management, security, and surveillance enhance operational processes, while other use […] http://creativecommons.org/licenses/by-nc-sa/3.0/ Join Us At Forrester’s Data Strategy & Insights 2019 Forum https://go.forrester.com/blogs/join-us-at-forresters-data-strategy-insights-forum-2019/ https://go.forrester.com/blogs/join-us-at-forresters-data-strategy-insights-forum-2019/ Fri, 13 Sep 2019 15:48:11 UTC Brandon Purcell at Featured Insights – Forrester As a data and analytics leader, you have the means to help your company reimagine your business. There’s an opportunity for you to become a meaningful change agent in your organization. Not sure where or how to start? We’ll help you get there at this year’s Data Strategy & Insights Forum in Austin, Texas. Reimagine To Reinvent In most organizations, data […] http://creativecommons.org/licenses/by-nc-sa/3.0/ Build An Adaptive Workforce For Customer Obsession https://go.forrester.com/blogs/build-an-adaptive-workforce-for-customer-obsession/ https://go.forrester.com/blogs/build-an-adaptive-workforce-for-customer-obsession/ Fri, 13 Sep 2019 14:31:44 UTC J.P. Gownder at Featured Insights – Forrester Henry Ford’s old dictum — “Any customer can have a car painted any color that he wants so long as it is black” — doesn’t apply in the age of the customer. Meeting customer desires and needs is paramount for success, but it’s getting harder to do so. Whether that be in the form of […] http://creativecommons.org/licenses/by-nc-sa/3.0/ How To Pick The Right Partners To Accelerate True Digital Transformation https://go.forrester.com/blogs/accelerate-digital-transformation-2/ https://go.forrester.com/blogs/accelerate-digital-transformation-2/ Fri, 13 Sep 2019 01:16:51 UTC Nigel Fenwick at Featured Insights – Forrester Let’s face it, digital transformation efforts frequently overpromise and underdeliver. Many “transformations” fail to deliver on expectations simply because they are not really transformative. Upgrading digital experiences and creating new mobile apps delivers a level of differentiation that is short-lived. At the speed of digital business, competitors quickly match or exceed your efforts. Many digital […] http://creativecommons.org/licenses/by-nc-sa/3.0/ Apple Puts The Promise Of Health Innovation In The Hands Of Consumers . . . Pun Intended https://go.forrester.com/blogs/apple-puts-the-promise-of-health-innovation-in-the-hands-of-consumerspun-intended/ https://go.forrester.com/blogs/apple-puts-the-promise-of-health-innovation-in-the-hands-of-consumerspun-intended/ Thu, 12 Sep 2019 22:05:39 UTC Arielle Trzcinski at Featured Insights – Forrester “Today’s announcement carries our commitment to health even further by engaging with participants on a larger scale than ever before.” — Jeff Williams, Apple’s chief operating officer At Apple’s special September event earlier this week, the tech titan announced key research initiatives designed to help improve population health. The research builds from data shared by […] http://creativecommons.org/licenses/by-nc-sa/3.0/ Call To Participate: ARMA And Forrester Joint Survey Tracking Records And Information Management Trends https://go.forrester.com/blogs/call-to-participate-arma-and-forrester-joint-survey-tracking-records-and-information-management-trends/ https://go.forrester.com/blogs/call-to-participate-arma-and-forrester-joint-survey-tracking-records-and-information-management-trends/ Thu, 12 Sep 2019 14:11:37 UTC Cheryl McKinnon at Featured Insights – Forrester ARMA International and Forrester have partnered once again on a joint survey to track the records and information management (RIM) trends facing enterprises. ARMA brings a community of RIM leaders together to provide resources, expertise, networking, and guidance for professionals in the space. The insights from this survey will help inform a stream of research […] http://creativecommons.org/licenses/by-nc-sa/3.0/ EX Measurement Best Practices: What Are The Right Metrics And Data Sources? https://go.forrester.com/blogs/ex-measurement-best-practices-metrics-and-data-sources/ https://go.forrester.com/blogs/ex-measurement-best-practices-metrics-and-data-sources/ Thu, 12 Sep 2019 13:57:32 UTC Maxie Schmidt at Featured Insights – Forrester Most companies devote so much time and attention to surveying employees that they overlook other sources of insights. What’s more, they fail to use the insights they do collect to make employee experience (EX) improvements. That’s why Sam Stern and I published a new report called “EX Measurement Best Practices: New Data Sources, New Insights, […] http://creativecommons.org/licenses/by-nc-sa/3.0/ The Future Is Unwritten: Writing The Future Of The Insurance Agency https://go.forrester.com/blogs/the-future-is-unwritten-writing-the-future-of-the-insurance-agency/ https://go.forrester.com/blogs/the-future-is-unwritten-writing-the-future-of-the-insurance-agency/ Thu, 12 Sep 2019 12:34:11 UTC Jeffery Williams at Featured Insights – Forrester I recently kicked off a new stream of research that will assess the future of the insurance agency. I am evaluating 5–10 years out and welcome your input. Rapidly advancing digital technologies (smartphones and mobile apps, APIs, and artificial intelligence) are automating processes and changing how customers buy insurance and engage with their carriers and […] http://creativecommons.org/licenses/by-nc-sa/3.0/