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Forrester: eBusiness & Strategy

  • newVirtual Care is A Requirement – Not A “Nice To Have”
    Virtual Care Blog Series – Part 2 The pandemic has pushed virtual care technologies to make the leap across the chasm of adoption as even the pragmatists and conservatives have started deploying these services. Forrester made the call that 2020 wou…
    - 7 hours ago, 3 Jun 20, 1:59pm -
  • newNordic Firms Must Adapt To Win
    Bar Sweden, where experts now acknowledge the shortcomings in its less-restrictive response to the pandemic, the Nordic countries are now gradually easing measures implemented to control the spread of COVID-19. Nordic businesses face much the same re…
    - 15 hours ago, 3 Jun 20, 6:18am -
  • Artificial Intelligence Is Dumb Without The Elasticity Quotient
    How much has your business really changed since implementing AI? I’m not asking about lift for discrete metrics such as customer loyalty, campaign revenue, or even process optimization. Was the DNA of your enterprise altered by tweaking the edges?…
    - 1 day ago, 2 Jun 20, 3:04pm -
  • Culture Is (Still) Not About Ping-Pong Tables And Free Meals
    It’s been more than two months since corporate America’s unexpected leap into the deep end of the remote work pool. Behind the backdrops of our endless video calls, we’ve been juggling unexpected incursions from children, pets, and other househ…
    - 2 days ago, 2 Jun 20, 9:07am -
  • FORRward: A Weekly Read For Tech And Marketing Execs
    Brands Pledge To Stand With The Black Community In the aftermath of George Floyd’s murder, citizens are taking to the streets to protest institutionalized racism. Brands are speaking out, too, because, as Netflix tweeted, “To be silen…
    - 2 days ago, 1 Jun 20, 6:51pm -
  • Do Channel Vendors Need Public Relations Anymore?
    The communications industry is facing a perfect storm of converging forces, from COVID-19 to the rise of influencer marketing and even AI. At Forrester, we research around 10,000 global technology vendors that utilize indirect sales and often get ask…
    - 2 days ago, 1 Jun 20, 2:56pm -
  • Retailers And Brands: Tap Drop-Ship Programs For New Selling Opportunities
    At its core, commerce relies on bringing together willing customers with the products they want. With more places for customers to find those products, drop-shipping models fuel many of the largest retail and marketplace websites. The result: more go…
    - 2 days ago, 1 Jun 20, 1:01pm -
  • CISOs And The Da Vinci Fallacy
    As we continue to extend our research on the six types of CISOs, we’ve witnessed a common issue that plagues security leaders that I’ve termed “the Da Vinci fallacy,” defined as: The Da Vinci fallacy asserts that CISOs must be polymaths/exper…
    - 3 days ago, 1 Jun 20, 9:00am -
  • Use These First Principles To Succeed With Robotic Process Automation In 2020
    Let’s just say that one measure of the hype that surrounds any emerging technology is the amount of new (and largely superfluous) jargon that it generates. The Enterprise Automation Market Needs Pragmatic Advice The market for robotic process autom…
    - 3 days ago, 1 Jun 20, 7:03am -
  • IoT Analytics Create New Edge Computing Value Props For Content Delivery Networks
    Modern content delivery networks (CDNs) are unlocking new opportunities to pair endpoint-deployed applications with endpoint device content analysis. Rather than simply enabling clients to push their apps and data closer to the customer, these edge t…
    - 5 days ago, 29 May 20, 1:00pm -

Get Elastic Ecommerce Blog

  • Better BOPAC: 6 ways to improve curbside pickup in the “new normal”

    Better BOPAC: 6 ways to improve curbside pickup in the “new normal”

    Pre-COVID, 40% of shoppers said buy online, pick up in store (BOPIS or click-and-collect) was their most valued retail shopping experience, with BOPIS behavior growing 30% from 2018.Today, curbside pickup is the BOPIS delivery model of choice (dub…
    - 31 Dec 69, 7:00pm -
  • COVID-19’s out-of-stock impact and how PWAs can support “endless aisle 3.0”
    In the “new normal” of disrupted supply chains and local stores doubling as online fulfillment centers, accurate real-time data is even more critical, as is the ability to reserve stock. Shoppers have disappointing out-of-stock experiences once e…
    - 31 Dec 69, 7:00pm -
  • Conversational commerce: why you should consider a native ecommerce chatbot

    Conversational commerce: why you should consider a native ecommerce chatbot

    Despite the buzz around AI’s potential to make ecommerce as personal and natural as an in-store visit, fully-baked intelligent shopping assistance remains several years away.In the interim, online retailers are embracing chatbots as a first toe-d…
    - 31 Dec 69, 7:00pm -
  • How mobile self-checkout can help retailers in a post-COVID world
    We've all heard online shoppers will abandon a page that doesn’t load in “X seconds or less.” But in-store shoppers get antsy too -- physical retailers lose nearly $40 billion in potential sales each year from patrons who won’t wait longer th…
    - 31 Dec 69, 7:00pm -
  • Future of Commerce AR using ARkit over the web

    Future of Commerce AR using ARkit over the web

    This year at WWDC 2019, Apple announced ARKit 3 and RealityKit which bring additional capabilities to the already growing augmented reality (AR) framework. Last year at WWDC 2018, Apple’s ARKit 2 introduced Quick Look features over the web for iOS…
    - 31 Dec 69, 7:00pm -
  • Voice Enabled Commerce for Complex Orders

    Voice Enabled Commerce for Complex Orders

    IntroductionIoT voice interaction was once the stuff of Sci-Fi movies but now, many of us no longer bat an eye. From computers to phones to digital assistants, talking to a device has gone from a futuristic dream to an in-our-homes reality. And it…
    - 31 Dec 69, 7:00pm -
  • Headless commerce + headless CMS: the perfect combination?
    Online merchants have embraced experience-driven commerce for over a decade, using headless commerce and APIs to allow content management systems (CMS) and digital experience platforms (DXP) to power the front end, rather than be restricted to the fe…
    - 31 Dec 69, 7:00pm -
  • Next-gen vending machines: 5 reasons intelligent vending is trending in ecommerce

    Next-gen vending machines: 5 reasons intelligent vending is trending in ecommerce

    Move over pop-up shops, there’s a new digital-meets-physical invasion that’s got the likes of Walmart, Uniqlo, CVS, Adidas, ASICS and Nespresso serving commerce through connected boxes. Intelligent vending machines are popping up everywhere con…
    - 31 Dec 69, 7:00pm -
  • Should my organization invest in an ecommerce microservices architecture? [VIDEO]
    The number of emerging touchpoints through which businesses engage customers is growing at a rapid pace. New business models are evolving and as exciting as that may be, there is a lot of disruption flowing as business and IT systems become more co…
    - 31 Dec 69, 7:00pm -
  • Elastic Path and Partners Release New Joint Experiences for Customers
    Earlier this year, we (Elastic Path) acquired fellow headless commerce solution provider, Moltin - an acquisition that excited many in the digital commerce space – more importantly our customers and partners. This merger of ecommerce leaders allo…
    - 31 Dec 69, 7:00pm -

Internet Retailer: News

    Practical eCommerce

    • newSEO How-to, Part 4: Keyword Research
      Keyword research is the process of analyzing the search-engine queries of real people. That data — a window into the desires of searchers — is a gold mine for search engine optimization.The post SEO How-to, Part 4: Keyword Research appeared firs…
      - 12 hours ago, 3 Jun 20, 9:34am -
    • Covid-19, NFC, and the Future of Contactless Payments
      Once touted as the future, contactless payments never achieved mass popularity. Shoppers preferred the familiar swipe, dip, PIN-entry, and signature. The Covid-19 pandemic will likely change that as consumers are now more conscious of what they touch…
      - 1 day ago, 2 Jun 20, 10:19am -
    • 20 Free Web Design Tools from Spring 2020
      Free resources from the design community can add value to an ecommerce site. Here is a list of new web tools and design elements from spring 2020. There are designer and developer apps, coding resources, color tools, fonts, and more.The post 20 Free…
      - 2 days ago, 2 Jun 20, 7:48am -
    • Understanding ‘Sessions’ in Google Analytics
      The word "session" in an English dictionary reads something like "a period of time devoted to a particular activity." It could be, for example, an individual working on a specific task or goal. Google Analytics uses the term "session" in a similar ma…
      - 2 days ago, 1 Jun 20, 11:49am -
    • Ecommerce Product Releases: June 1, 2020
      Here is a list of product releases and updates for late-May from companies that offer services to online merchants. There are updates on social commerce, financial products for merchants, self-service ad platforms, selling on Amazon, and quick-launch…
      - 2 days ago, 1 Jun 20, 10:23am -
    • May 2020 Top 10: Our Most Popular Posts
      Our mission since 2005 is to publish content to help ecommerce merchants. What follows are the 10 most popular articles that we published in May 2020. Articles from early in the month are more likely to make the list than later ones.The post May 202…
      - 3 days ago, 31 May 20, 12:00pm -
    • Writing Instagram Captions to Drive Sales
      Instagram is a hotspot for building an audience and selling products. Each image caption allows up to 2,200 characters, or roughly 300 words. In this article, I'll discuss posts and captions that drive sales on Instagram.The post Writing Instagram C…
      - 4 days ago, 31 May 20, 5:00am -
    • SEO How-to, Part 3: Strategy and Planning
      The planning phase of search engine optimization involves identifying a strategy and roadmap to reach your goals. The process can be daunting. This post is the third installment in my “SEO How-to” series.The post SEO How-to, Part 3: Strategy and…
      - 5 days ago, 29 May 20, 9:28am -
    • Japan Is an Enticing Market for Cross-border Ecommerce
      Japan is the world’s third-largest ecommerce market following China and the United States. However, it is often overlooked by foreign online merchants because of an unusually low cross-border purchase rate and a somewhat insular approach to online…
      - 6 days ago, 28 May 20, 9:44am -
    • New U.K. ecommerce businesses need guidance
      It has been two months since we started the lockdown in the U.K. It seems longer. One thing has occurred during the lockdown that I did not predict but is obvious in hindsight: There has been an explosion of small internet businesses.The post New U.…
      - 7 days ago, 28 May 20, 5:00am -

    The Ecommerce Blog

    • REI breaks the back button

      REI breaks the back button

      Been a while but I came across a usability blunder bad enough I had to share it. REI uses some javascript to do some whacky stuff to the browser history. It’s so bad that on some pages of the site, there were over 30 entries before I could back up…
      - 17 Feb 15, 12:10pm -
    • How not to decline a transaction – ebay and paypal 2013

      How not to decline a transaction – ebay and paypal 2013

      I was amazed today trying to checkout on ebay that ebay and Paypal still haven’t figured out how the transaction flow is supposed to work. If a paypal transaction declines when checking out on ebay, rather than giving an error like reason would sug…
      - 4 Dec 13, 3:17pm -
    • Love your customer and stick it to the repeat buyers, thanks hotels.com

      Love your customer and stick it to the repeat buyers, thanks hotels.com

      Something that I came across today, that for lack of a better description, just flat out pissed me off. I was booking a hotel room on hotels.com, and found some interesting pricing disparaty when I logged into my hotels.com account on another compute…
      - 5 Mar 13, 10:34am -
    • The un-usability of online video
      Just about every news website and blog uses online video as a means of communicating with their audience. Online video started gaining popularity several years ago with the creation of youtube and other video sharing services. Youtube gained immediat…
      - 13 Jan 12, 1:20pm -
    • The importance of hardware consistency
      If you look at any of the posts I’ve done regarding server or computer setups, you’ll find some similarities in the way I set things up. After enough testing myself and reviewing other people’s experience I like to stick with certain brands and…
      - 19 Dec 11, 5:17pm -
    • Call your congress-person, oppose the American Firewall
      In case you haven’t been paying attention to the US political landscape, there is currently a bill in progress dubbed the great American firewall. It is a thoughtless overreaching nightmare’ish bill that claims to be for preventing copyright infr…
      - 17 Nov 11, 11:44am -
    • Who are you sharing your customer data with?

      Who are you sharing your customer data with?

      I see new products and services from large retailers and large online companies all the time. Sometimes these services can be extremely helpful to the ecommerce website owners. Services such as product reviews, facebook or social media widgets, custo…
      - 3 May 11, 1:46pm -
    • SEO for small businesses on a budget
      Taking a break from usability and operations that I normally address. Seobook.com published an outstanding guideline on setting up and marketing a business online on a budget. The guide is straight to the point and offers a ton of good information ab…
      - 11 Feb 11, 12:00pm -
    • Payment method and credit card logo API

      Payment method and credit card logo API

      I just finished a simple credit card logo API which is outlined on my other blog. This offers an easy method of adding credit card logos to an ecommerce website. We designed some very clean icons for each logo. The API supports 2 sizes currently, ful…
      - 12 Jan 11, 9:38am -
    • What is a trust seal actually worth?

      What is a trust seal actually worth?

      I was asked the question this week of what trust seals I would recommend a website use? Trust seals would include services like Mcafee, Truste, the BBB, Verisign SSL, etc. Putting aside any potential real benefits in security, I think that these seal…
      - 28 Oct 10, 11:36am -

    E-Commerce Law

    • 7 Trademark Rules Every Startup Should Know

      7 Trademark Rules Every Startup Should Know

      A trademark or service mark is a brand identifier. Every company offering products or services has at least one. While the name of a product or service tells consumers what it is, the associated mark tells consumers who offers it to the public. The s…
      - 25 May 16, 9:04am -
    • Copyright Basics for Startups and Entrepreneurs

      Copyright Basics for Startups and Entrepreneurs

      In most cases, the value of an early-stage business is based primarily on its intellectual property, such as its rights in inventions, literary and artistic works, and the symbols, images, and names used to identify the business to its prospective cu…
      - 5 May 16, 5:21pm -
    • Virginia Statute Protects Employee Social Media Passwords

      Virginia Statute Protects Employee Social Media Passwords

      On Labor & Employment Law Cocktail, Tim McConville recently discussed a new Virginia law that prohibits employers from requiring current or prospective employees to disclose the user names and passwords associated with their social media accounts.
      - 27 Nov 15, 10:26am -
    • Trademark Selection Basics for Startups and Entrepreneurs

      Trademark Selection Basics for Startups and Entrepreneurs

      After carefully developing an idea for a marketable product or service, many startups and entrepreneurs immediately name it with little thought as to the legal effect of the name chosen. Selecting the brand name of a product or service is an importan…
      - 5 Aug 15, 1:32pm -
    • Copyright Basics for Startups and Entrepreneurs

      Copyright Basics for Startups and Entrepreneurs

      My June article on The Rouse, "Copyright Basics for Startups and Entrepreneurs," has proven to be my most popular yet. It has been shared on social media platforms more than 5,000 times since Friday.
      - 24 Jun 15, 8:39am -
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