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Forrester: eBusiness & Strategy

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  • Want to improve customer loyalty? Start with inventory visibility
    The buyer/seller relationship is built on trust -- whether it is individual consumers buying a single item or businesses purchasing large volumes of supplies. If your customers trust you, they’ll buy from you. Not just once, but often. Check out th…
    - 1 day ago, 12 Nov 19, 7:00am -
  • How online retailers can profit from Singles’ Day and the global shopping festival

    How online retailers can profit from Singles’ Day and the global shopping festival

    Singles' Day, 11.11, is a $30 billion global shopping event, bigger than last year’s record-breaking $7.9 billion Cyber Monday online shopping day in the US.As 11.11 becomes more global, payment is going the other way. It’s becoming more local,…
    - 2 days ago, 11 Nov 19, 7:00am -
  • 5 ways to build better ecommerce customer relationships
    Online competition is fierce. Brands and retailers that can develop and maintain the best customer relationships are going to end up on top and ensure long-term success. Here are five ways to improve those customer relationships.The post 5 ways to b…
    - 5 days ago, 8 Nov 19, 7:00am -
  • 8 ways to digitally enable sales reps through B2B ecommerce [+ Infographic]

    8 ways to digitally enable sales reps through B2B ecommerce [+ Infographic]

    Equipping sales with digital tools helps them do their job faster, serve accounts better and close more deals. Don’t miss these 8 digital tools that can help empower B2B salespeople.The post 8 ways to digitally enable sales reps through B2B ecomme…
    - 6 days ago, 7 Nov 19, 7:00am -
  • Wicked Quick: Taking an API-first approach with Carla Gonzales

    Wicked Quick: Taking an API-first approach with Carla Gonzales

    A weekly roundup or recap on commerce-focused topics and issues. For this week’s Wicked Quick, we caught up with Carla Gonzales, Commerce Business Manager at Wurth Louis and Company. The post Wicked Quick: Taking an API-first approach with Carla G…
    - 7 days ago, 6 Nov 19, 7:00am -
  • Killing the conversion killers: insights from real-world A/B tests [Video]
    How have online retailers like you crushed their conversion killers with A/B testing?We've compiled some of the most compelling tests from home page through checkout, from free shipping thresholds to enclosed checkout, hero banners and more.The pos…
    - 8 days ago, 5 Nov 19, 7:00am -
  • Today’s top 3 ecommerce marketing strategies
    We are in the height of the digital age, spearheaded by the internet, and all that comes with it. Along with having massive socio-political effects, the internet has an enormous impact on the way business is conducted. Ecommerce is now the mainstream…
    - 9 days ago, 4 Nov 19, 7:00am -
  • What generates more ecommerce leads? A popup or live chat

    What generates more ecommerce leads? A popup or live chat

    While there are many tools out there to help generate more leads, popups and live chat software have stood out as two pretty effective solutions. The Entrepreneur claims that popups helped them increase subscriptions 86%, as well as sales 162%. And,…
    - 12 days ago, 1 Nov 19, 8:00am -
  • 10 scariest things that can happen in mobile checkout

    10 scariest things that can happen in mobile checkout

    Nothing's more terrifying than these 10 scary things that can happen in mobile checkout. Prevent the nightmare before Christmas by ensuring your mobile site doesn’t commit any of these horrors!The post 10 scariest things that can happen in mobile…
    - 14 days ago, 31 Oct 19, 6:00am -
  • What does Brexit mean for ecommerce?
    The impact on the British economy, despite all the preparations the government and private businesses have taken, is expected to be severe, especially in the case of “No Deal”, which would significantly disrupt Britain’s export-oriented economy…
    - 14 days ago, 30 Oct 19, 4:00pm -

Internet Retailer: News

    Practical eCommerce

    • newWhy Is Amazon Sending a Holiday Catalog?
      A few days back I received a surprise in the mail courtesy of Amazon: a 2019 gift catalog titled “Holiday Together.” I recognized the Amazon smile logo at the bottom of the cover, which piqued my curiosity. I opened the catalog and turned the pag…
      - 8 hours ago, 13 Nov 19, 9:48am -
    • Hreflang Explained
      Hreflang is an HTML attribute that allows Google and other search engines to recognize localized versions of web pages. If you have sections of your site for a French audience, for example, an hreflang tag helps Google understand that the section sho…
      - 1 day ago, 12 Nov 19, 1:08pm -
    • The 2 Universal KPIs for Ecommerce Retailers
      A business's key performance indicators typically change over time with new opportunities and challenges. But Gross Revenue and Gross Profit are universal KPIs for all ecommerce retailers, all of the time.The post The 2 Universal KPIs for Ecommerce…
      - 1 day ago, 12 Nov 19, 9:58am -
    • Legacy Software Holds Back B2B Ecommerce
      Some B2B companies are relying on legacy systems that are not capable of providing the modern ecommerce experience professional buyers seek. There is a myriad of problems with old, out-dated B2B software. But four categories could describe them all.…
      - 2 days ago, 11 Nov 19, 2:08pm -
    • 16 Beautiful, Free Content Sliders
      A content slider is a helpful tool in web design for highlighting images, delivering a message, and enticing a user with animated elements. Here is a list of content sliders to display images, video, or HTML content.The post 16 Beautiful, Free Conte…
      - 2 days ago, 11 Nov 19, 9:18am -
    • Could Blogging Boost Your Ecommerce SEO?
      Blogging comes and goes as a fashionable marketing tactic, but its potential for search engine optimization remains constant. Blogging isn’t a slam-dunk strategy for every ecommerce business, however. These seven reasons will help you decide whethe…
      - 3 days ago, 10 Nov 19, 9:50am -
    • Organization Is Key for Holiday Gift Guides
      Is your store’s gift guide ready for Black Friday, Small Business Saturday, and Cyber Monday? Gift guides can be as simple as listings of products that have something in common, such as subject, category, or price.The post Organization Is Key for…
      - 5 days ago, 8 Nov 19, 9:42am -
    • What’s the Best B2B Ecommerce Platform?
      Some estimates suggest the global business-to-business ecommerce market will be more than twice as large as retail ecommerce in 2020. Despite the market's size, many B2B sellers lag behind B2C in ecommerce technology, features, and performance.The p…
      - 6 days ago, 7 Nov 19, 5:32pm -
    • E.U. anti-fraud legislation emphasizes mobile
      Recent E.U. legislation requires banks and payment processors to use two-step authentication. For online transactions in the E.U., the payment now requires not only the card number and the three-digit ... The post E.U. anti-fraud legislation emphasi…
      - 6 days ago, 7 Nov 19, 9:42am -
    • B2B Buyers Have High Ecommerce Expectations
      Manufacturers and distributors know that they need to offer their products online for easy, self-service ordering. But many of those same businesses fear they won't be able to meet customer expectations.The post B2B Buyers Have High Ecommerce Expect…
      - 8 days ago, 6 Nov 19, 5:00am -

    The Ecommerce Blog

    • REI breaks the back button

      REI breaks the back button

      Been a while but I came across a usability blunder bad enough I had to share it. REI uses some javascript to do some whacky stuff to the browser history. It’s so bad that on some pages of the site, there were over 30 entries before I could back up…
      - 17 Feb 15, 12:10pm -
    • How not to decline a transaction – ebay and paypal 2013

      How not to decline a transaction – ebay and paypal 2013

      I was amazed today trying to checkout on ebay that ebay and Paypal still haven’t figured out how the transaction flow is supposed to work. If a paypal transaction declines when checking out on ebay, rather than giving an error like reason would sug…
      - 4 Dec 13, 3:17pm -
    • Love your customer and stick it to the repeat buyers, thanks hotels.com

      Love your customer and stick it to the repeat buyers, thanks hotels.com

      Something that I came across today, that for lack of a better description, just flat out pissed me off. I was booking a hotel room on hotels.com, and found some interesting pricing disparaty when I logged into my hotels.com account on another compute…
      - 5 Mar 13, 10:34am -
    • The un-usability of online video
      Just about every news website and blog uses online video as a means of communicating with their audience. Online video started gaining popularity several years ago with the creation of youtube and other video sharing services. Youtube gained immediat…
      - 13 Jan 12, 1:20pm -
    • The importance of hardware consistency
      If you look at any of the posts I’ve done regarding server or computer setups, you’ll find some similarities in the way I set things up. After enough testing myself and reviewing other people’s experience I like to stick with certain brands and…
      - 19 Dec 11, 5:17pm -
    • Call your congress-person, oppose the American Firewall
      In case you haven’t been paying attention to the US political landscape, there is currently a bill in progress dubbed the great American firewall. It is a thoughtless overreaching nightmare’ish bill that claims to be for preventing copyright infr…
      - 17 Nov 11, 11:44am -
    • Who are you sharing your customer data with?

      Who are you sharing your customer data with?

      I see new products and services from large retailers and large online companies all the time. Sometimes these services can be extremely helpful to the ecommerce website owners. Services such as product reviews, facebook or social media widgets, custo…
      - 3 May 11, 1:46pm -
    • SEO for small businesses on a budget
      Taking a break from usability and operations that I normally address. Seobook.com published an outstanding guideline on setting up and marketing a business online on a budget. The guide is straight to the point and offers a ton of good information ab…
      - 11 Feb 11, 12:00pm -
    • Payment method and credit card logo API

      Payment method and credit card logo API

      I just finished a simple credit card logo API which is outlined on my other blog. This offers an easy method of adding credit card logos to an ecommerce website. We designed some very clean icons for each logo. The API supports 2 sizes currently, ful…
      - 12 Jan 11, 9:38am -
    • What is a trust seal actually worth?

      What is a trust seal actually worth?

      I was asked the question this week of what trust seals I would recommend a website use? Trust seals would include services like Mcafee, Truste, the BBB, Verisign SSL, etc. Putting aside any potential real benefits in security, I think that these seal…
      - 28 Oct 10, 11:36am -

    E-Commerce Law

    • 7 Trademark Rules Every Startup Should Know

      7 Trademark Rules Every Startup Should Know

      A trademark or service mark is a brand identifier. Every company offering products or services has at least one. While the name of a product or service tells consumers what it is, the associated mark tells consumers who offers it to the public. The s…
      - 25 May 16, 9:04am -
    • Copyright Basics for Startups and Entrepreneurs

      Copyright Basics for Startups and Entrepreneurs

      In most cases, the value of an early-stage business is based primarily on its intellectual property, such as its rights in inventions, literary and artistic works, and the symbols, images, and names used to identify the business to its prospective cu…
      - 5 May 16, 5:21pm -
    • Virginia Statute Protects Employee Social Media Passwords

      Virginia Statute Protects Employee Social Media Passwords

      On Labor & Employment Law Cocktail, Tim McConville recently discussed a new Virginia law that prohibits employers from requiring current or prospective employees to disclose the user names and passwords associated with their social media accounts.
      - 27 Nov 15, 10:26am -
    • Trademark Selection Basics for Startups and Entrepreneurs

      Trademark Selection Basics for Startups and Entrepreneurs

      After carefully developing an idea for a marketable product or service, many startups and entrepreneurs immediately name it with little thought as to the legal effect of the name chosen. Selecting the brand name of a product or service is an importan…
      - 5 Aug 15, 1:32pm -
    • Copyright Basics for Startups and Entrepreneurs

      Copyright Basics for Startups and Entrepreneurs

      My June article on The Rouse, "Copyright Basics for Startups and Entrepreneurs," has proven to be my most popular yet. It has been shared on social media platforms more than 5,000 times since Friday.
      - 24 Jun 15, 8:39am -
    Janine Just, Inc.
    Lux Smiles Dentistry
    Recipe Test Nest
    Stormseed
    MyPopMuse

    About PopMuse

    A curated aggregation of musings from across the land and of different subject matters for the scanoholics.