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Forrester: eBusiness & Strategy

  • Transform Your Organization From Data-Driven To Insights-Driven
    Over the last five years, most large enterprises have slowly but surely matured from being data-aware to data-driven. They all collect data from operational and transactional applications; process the data into data lakes, data hubs, data warehouses,…
    - 1 day ago, 14 Nov 18, 11:33am -
  • Your People Problem With Emerging Technology And Innovation
    Nearly half of the firms we survey are prioritizing innovation as key to their business strategy. When I step back and think about it, the reason for this is easy to understand: Exponential changes such as Moore’s law in the past and Metcalfe’s…
    - 1 day ago, 14 Nov 18, 9:20am -
  • Examine The Cybersecurity Risk Ratings Market With The Forrester New Wave™ Evaluation
    The Forrester New Wave™: Cybersecurity Risk Ratings, Q4 2018 Earlier today, we published “The Forrester New Wave™: Cybersecurity Risk Ratings, Q4 2018” evaluation. We take a close look at the nine most important vendors in this rising marke…
    - 2 days ago, 13 Nov 18, 4:33pm -
  • Rethink The In-House Agency Hype
    CMOs Should Rethink Their Efficiency Argument For An Effectiveness Strategy Headlines blustering about in-house agencies have marketers buzzing and agencies fretting. While the in-house trend has grown in popularity, it still lacks in maturity. Forre…
    - 2 days ago, 13 Nov 18, 3:15pm -
  • eCommerce Will Account For 36% Of Global Fashion Retail Sales By 2022
    Fashion is the second-largest retail category after grocery. The eCommerce shift is a significant, palpable movement in most economies. A quarter of clothing, accessories, and footwear (fashion) spending already occurs online and is still rapidly gro…
    - 2 days ago, 13 Nov 18, 1:58am -
  • Ghost In The Machine? No, It’s A Robot, And It Is Here To Help
    Just a few years ago, conversations about robotic process automation (RPA) were scattered and far between. Those familiar with RPA had a limited understanding of its potential and at best had carried out only a few isolated “proof of conce…
    - 3 days ago, 12 Nov 18, 3:14pm -
  • Will SAP’s Acquisition Of Qualtrics Help Propel It Forward In The Age Of The Customer?
    Yesterday, SAP announced that it is acquiring Qualtrics for a hefty $8 billion in cash. For SAP, this does make some sense. SAP is often perceived as being a legacy provider that struggles to play in the consumer space, and this acquisition may help…
    - 3 days ago, 12 Nov 18, 1:23pm -
  • AI Tech Shines A Path To Empathetic Triggers
    I’ve always been attracted to the power of empathy. That being said, I’m a longtime fan of “soft” skills — skills that are helpful in relationship-building, making me a better friend and (presumably) a more tolerable colleague. Empathy clea…
    - 3 days ago, 12 Nov 18, 10:25am -
  • Highlights Of Another Record-Smashing Singles’ Day
    I was in Shanghai last weekend to witness the largest 11/11 in history. Alibaba breaks another record, with 2018 GMV reaching RMB213.5 billion (US$30.8 billion), 27% higher than last year’s RMB168.3 billion ($25.3 billion). I’m excited to share s…
    - 3 days ago, 12 Nov 18, 9:00am -
  • New Look’s CVA Is Bearing Fruit
    Earlier last week, UK high-street apparel retailer New Look announced plans to close 85 stores, up from the 60 it announced in March. These closures are happening under the auspices of a restructuring deal (a CVA, first introduced as a “company vol…
    - 3 days ago, 12 Nov 18, 8:38am -

Get Elastic Ecommerce Blog

  • newDo I really have to lose my “head” to replatform my commerce solution?
    If you want to stay competitive, the answer is yes. Replatforming any technology solution is never an easy undertaking –...The post Do I really have to lose my “head” to replatform my commerce solution? appeared first on Get Elastic Ecommerce…
    - 5 hours ago, 15 Nov 18, 7:00am -
  • newIs Your Commerce System Vulnerable to Meltdown on Black Friday or Cyber Monday? (UPDATED)
    Last year’s holiday shopping season was another record-breaker. Adobe reported that the 2017 holiday ecommerce revenue climbed to $108.2 billion,...The post Is Your Commerce System Vulnerable to Meltdown on Black Friday or Cyber Monday? (UPDATED)…
    - 21 hours ago, 14 Nov 18, 2:23pm -
  • Foundations of Commerce: Grit before Glitz

    Foundations of Commerce: Grit before Glitz

    The race to get a product or service in front of a customer, or the desire for a customer to...The post Foundations of Commerce: Grit before Glitz appeared first on Get Elastic Ecommerce Blog.
    - 10 days ago, 5 Nov 18, 7:00am -
  • API-first commerce: Why it’s OK to lose your head

    API-first commerce: Why it’s OK to lose your head

    In an effort to differentiate and compete, top brands are choosing a best-of-breed architectural approach due to the inherent limitations...The post API-first commerce: Why it’s OK to lose your head appeared first on Get Elastic Ecommerce Blog.
    - 13 days ago, 2 Nov 18, 8:00am -
  • How a 112-year old distributor transformed their business with an ecommerce chatbot

    How a 112-year old distributor transformed their business with an ecommerce chatbot

    During the inaugural B2BNext conference, Hill & Markes presented on how automation is changing their customer engagement. This article recaps the...The post How a 112-year old distributor transformed their business with an ecommerce chatbot appeare…
    - 17 days ago, 29 Oct 18, 8:00am -
  • Ecommerce Microservices: The Good, the Bad and the Ugly
    As previously published on LinkedIn, Ana Milevskaja outlines the facts about microservices that commerce pros should know about. Hardly a day...The post Ecommerce Microservices: The Good, the Bad and the Ugly appeared first on Get Elastic Ecommerce…
    - 24 days ago, 22 Oct 18, 8:00am -
  • B2B ecommerce: the four challenges to face for long-term growth

    B2B ecommerce: the four challenges to face for long-term growth

    Commerce innovation is not just for retailers and consumer brands, business-to-business organizations must capitalize on the disruptive trends that are...The post B2B ecommerce: the four challenges to face for long-term growth appeared first on Get…
    - 31 days ago, 15 Oct 18, 7:00am -
  • Three most common mistakes to avoid with digital transformation projects

    Three most common mistakes to avoid with digital transformation projects

    According to Forbes, organizations are expected to invest $1.3 trillion (USD) in digital transformation initiatives this year. However, research points to...The post Three most common mistakes to avoid with digital transformation projects appeared…
    - 37 days ago, 9 Oct 18, 11:04am -
  • B2B commerce has arrived. It’s big, it’s urgent, and it’s got to get done

    B2B commerce has arrived. It’s big, it’s urgent, and it’s got to get done

    Over 700 B2B commerce practitioners from manufacturers and distributors of all sizes and specialties convened at B2BNext 2018 in Chicago...The post B2B commerce has arrived. It’s big, it’s urgent, and it’s got to get done appeared first on Get…
    - 42 days ago, 4 Oct 18, 7:03pm -
  • Why is it so hard to monetize experience?

    Why is it so hard to monetize experience?

    Today, customers use an average of 5 to 6 touchpoints when buying an item.[1] In this fast-paced world of communication...The post Why is it so hard to monetize experience? appeared first on Get Elastic Ecommerce Blog.
    - 51 days ago, 25 Sep 18, 2:44pm -

Internet Retailer: News

    Practical eCommerce

    • newBuilding an Ecommerce Business, Part 6: Hiring Employees
      Without the right people, a new ecommerce business would almost certainly fail. Refining the hiring process can help find the perfect candidate. For this interview, I spoke with Ayman Al-Abdullah, president of AppSumo, about his hiring method and how…
      - 2 hours ago, 15 Nov 18, 9:23am -
    • new3 Tools to Analyze Content for Marketing, SEO
      A successful content marketing program often begins with creating and maintaining an inventory of every page on your site. There are several ways to conduct a content inventory. In each case, you begin by getting a list of all of the pages. Here are…
      - 22 hours ago, 14 Nov 18, 1:17pm -
    • Alibaba’s 2018 Singles Day: Record Sales, Slower Growth
      Alibaba's tenth Singles Day event this past Sunday again set a 24-hour sales record. Those results represent an increase of about 27 percent over last year, smaller than the 39 percent year-over-year increase achieved in The post Alibaba’s 2018 Si…
      - 1 day ago, 14 Nov 18, 8:48am -
    • Using Regression Analysis to Drive Ecommerce Sales
      Have you ever wondered what drives your sales? Ecommerce businesses typically know the source of their revenue and whether campaigns are working. Using regression analysis, a business can determine subtle causesThe post Using Regression Analysis to…
      - 2 days ago, 13 Nov 18, 4:30pm -
    • An Email List Isn’t Just for Emailing
      An email list is one of the central components of many marketing campaigns, beyond email marketing. Having email addresses is the difference between a targeted message versus scatter. The best email lists contain more info than just the addressThe p…
      - 2 days ago, 13 Nov 18, 9:55am -
    • 10 UX and UI Podcasts for Merchants
      One of the best ways to keep updated on user experience and user interface strategies is by listening to relevant podcasts. Here is a list of podcasts on designing for users. There are shows on UX and UI, and related design topics. All of these featu…
      - 3 days ago, 12 Nov 18, 9:58am -
    • 16 Quick and Free Grammar and Usage Resources
      At 3 a.m., while polishing an email blast for your customers, you get a brain freeze about a grammar question. Use these free online resources to answer questions on grammar, punctuation, spelling, writing errors, and moreThe post 16 Quick and Free…
      - 4 days ago, 11 Nov 18, 8:50am -
    • Using Google Analytics to Compete with Amazon
      It is almost impossible to sell something online and not compete with Amazon. But how can you attract more direct buyers to your site? Through superior service and expertise. Observe the behavior of actual users in Google Analytics. Try to find areas…
      - 6 days ago, 9 Nov 18, 1:54pm -
    • SEO in 15 Minutes a Day
      If search engine optimization is only a fraction of your responsibilities, this article is for you. What would happen to your business if natural search bottomed out tomorrow? Instead, spend 15 minutes a day on improving your site’s The post SEO i…
      - 6 days ago, 9 Nov 18, 8:59am -
    • 5 Ecommerce Marketing Trends to Watch in 2019
      The way you market your ecommerce business today may not work tomorrow. Here are five ecommerce marketing trends your business should consider in the coming year. None of these are new, but they should be effectiveThe post 5 Ecommerce Marketing Tren…
      - 7 days ago, 8 Nov 18, 9:36am -

    The Ecommerce Blog

    • REI breaks the back button

      REI breaks the back button

      Been a while but I came across a usability blunder bad enough I had to share it. REI uses some javascript to do some whacky stuff to the browser history. It’s so bad that on some pages of the site, there were over 30 entries before I could back up…
      - 17 Feb 15, 12:10pm -
    • How not to decline a transaction – ebay and paypal 2013

      How not to decline a transaction – ebay and paypal 2013

      I was amazed today trying to checkout on ebay that ebay and Paypal still haven’t figured out how the transaction flow is supposed to work. If a paypal transaction declines when checking out on ebay, rather than giving an error like reason would sug…
      - 4 Dec 13, 3:17pm -
    • Love your customer and stick it to the repeat buyers, thanks hotels.com

      Love your customer and stick it to the repeat buyers, thanks hotels.com

      Something that I came across today, that for lack of a better description, just flat out pissed me off. I was booking a hotel room on hotels.com, and found some interesting pricing disparaty when I logged into my hotels.com account on another compute…
      - 5 Mar 13, 10:34am -
    • The un-usability of online video
      Just about every news website and blog uses online video as a means of communicating with their audience. Online video started gaining popularity several years ago with the creation of youtube and other video sharing services. Youtube gained immediat…
      - 13 Jan 12, 1:20pm -
    • The importance of hardware consistency
      If you look at any of the posts I’ve done regarding server or computer setups, you’ll find some similarities in the way I set things up. After enough testing myself and reviewing other people’s experience I like to stick with certain brands and…
      - 19 Dec 11, 5:17pm -
    • Call your congress-person, oppose the American Firewall
      In case you haven’t been paying attention to the US political landscape, there is currently a bill in progress dubbed the great American firewall. It is a thoughtless overreaching nightmare’ish bill that claims to be for preventing copyright infr…
      - 17 Nov 11, 11:44am -
    • Who are you sharing your customer data with?

      Who are you sharing your customer data with?

      I see new products and services from large retailers and large online companies all the time. Sometimes these services can be extremely helpful to the ecommerce website owners. Services such as product reviews, facebook or social media widgets, custo…
      - 3 May 11, 1:46pm -
    • SEO for small businesses on a budget
      Taking a break from usability and operations that I normally address. Seobook.com published an outstanding guideline on setting up and marketing a business online on a budget. The guide is straight to the point and offers a ton of good information ab…
      - 11 Feb 11, 12:00pm -
    • Payment method and credit card logo API

      Payment method and credit card logo API

      I just finished a simple credit card logo API which is outlined on my other blog. This offers an easy method of adding credit card logos to an ecommerce website. We designed some very clean icons for each logo. The API supports 2 sizes currently, ful…
      - 12 Jan 11, 9:38am -
    • What is a trust seal actually worth?

      What is a trust seal actually worth?

      I was asked the question this week of what trust seals I would recommend a website use? Trust seals would include services like Mcafee, Truste, the BBB, Verisign SSL, etc. Putting aside any potential real benefits in security, I think that these seal…
      - 28 Oct 10, 11:36am -

    E-Commerce Law

    • 7 Trademark Rules Every Startup Should Know

      7 Trademark Rules Every Startup Should Know

      A trademark or service mark is a brand identifier. Every company offering products or services has at least one. While the name of a product or service tells consumers what it is, the associated mark tells consumers who offers it to the public. The s…
      - 25 May 16, 9:04am -
    • Copyright Basics for Startups and Entrepreneurs

      Copyright Basics for Startups and Entrepreneurs

      In most cases, the value of an early-stage business is based primarily on its intellectual property, such as its rights in inventions, literary and artistic works, and the symbols, images, and names used to identify the business to its prospective cu…
      - 5 May 16, 5:21pm -
    • Virginia Statute Protects Employee Social Media Passwords

      Virginia Statute Protects Employee Social Media Passwords

      On Labor & Employment Law Cocktail, Tim McConville recently discussed a new Virginia law that prohibits employers from requiring current or prospective employees to disclose the user names and passwords associated with their social media accounts.
      - 27 Nov 15, 10:26am -
    • Trademark Selection Basics for Startups and Entrepreneurs

      Trademark Selection Basics for Startups and Entrepreneurs

      After carefully developing an idea for a marketable product or service, many startups and entrepreneurs immediately name it with little thought as to the legal effect of the name chosen. Selecting the brand name of a product or service is an importan…
      - 5 Aug 15, 1:32pm -
    • Copyright Basics for Startups and Entrepreneurs

      Copyright Basics for Startups and Entrepreneurs

      My June article on The Rouse, "Copyright Basics for Startups and Entrepreneurs," has proven to be my most popular yet. It has been shared on social media platforms more than 5,000 times since Friday.
      - 24 Jun 15, 8:39am -
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    About PopMuse

    A curated aggregation of musings from across the land and of different subject matters for the scanoholics.