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Forrester: eBusiness & Strategy

  • newCustomer Experience Index India 2017 Results
    As promised, Forrester’s Customer Experience Index (CX IndexTM) results for India 2017 are out. We’re excited to see that over-all, brands in India are doing better this year than they did in 2016! Over half the surveyed 36 brands improved their…
    - 22 hours ago, 22 Nov 17, 4:13am -
  • Ready To Get Serious About Customer Obsession? Start By Benchmarking Against Peers
      Firms everywhere are struggling to translate a ‘customer first’ vision into an actionable customer obsessed strategy. Local firms are no exception. As the marketing director for an Australian manufacturer told us: “Translating the rhetoric o…
    - 1 day ago, 21 Nov 17, 3:13pm -
  • AI Will Change Organizations From Within
    Over the past year I’ve spoken formally and informally with hundreds of companies about their AI initiatives. The biggest AH-HA moment comes when these companies realize the difference between implementing traditional technology and applying analyt…
    - 2 days ago, 21 Nov 17, 11:21am -
  • Private Cloud Platforms And Hosting Grow Faster Than Expected
    In the past year, we’ve seen an interesting change in the private cloud space: Cloud platforms and private cloud hosting are gaining share at the expense of private cloud software suites. In Forrester’s latest private cloud forecast update, we ha…
    - 2 days ago, 21 Nov 17, 9:35am -
  • Royal Caribbean and EY Embark On A Digital Transformation To Put Cruising Back On The Grid
    All companies face a new digital reality, where the accelerated pace of change today is the slowest it’s ever going to be. Partnering with EY, Royal Caribbean is taking on this challenge by transforming the once “off the grid” cruise vacation i…
    - 3 days ago, 20 Nov 17, 8:26am -
  • Which Digital Agency Should You Use?
    I believe most firms have an existential need for a great digital experience service provider — an agency or consultancy — that can help them design, build, and sometimes operate the complex digital experiences your customers crave. Your need for…
    - 3 days ago, 20 Nov 17, 8:00am -
  • Another Serious Player Is Entering The Data Governance 2.0 Market
    erwin, the very well known data modeling vendor separated from CA in 2016, is announcing a data governance module in addition to their existing suite of  Data modeling, Enterprise Architecture and Business Process modeling The first release of the d…
    - 3 days ago, 20 Nov 17, 7:46am -
  • Executives Overestimate DevOps Maturity
    2017 is the year of DevOps! The team here at Forrester is seeing this momentum grow every day with increased inquiries, solution proliferation and a growing number of calls from executives on scaling from DevOps pilots to the enterprise. Enterprises…
    - 5 days ago, 18 Nov 17, 12:23am -
  • Help Forrester Benchmark The Privacy/Personalization Paradox
    Modern day marketing and advertising has created a paradox: customers want to be recognized and rewarded for their loyalty, but they also want their privacy to be respected and their data used ethically. We firmly believe that balancing this privacy-…
    - 5 days ago, 17 Nov 17, 2:30pm -
  • Inside Infosec Teams
    Announcing Our New Security & Risk Staffing Survey! Information security is one of the hottest fields around. Data abounds about how awesome it is to work in infosec, how many jobs are available, and how much money can be made. That all sounds great,…
    - 6 days ago, 16 Nov 17, 2:45pm -

Get Elastic Ecommerce Blog

  • newIs Your Commerce System Vulnerable to Meltdown on Black Friday Cyber Monday?

    Is Your Commerce System Vulnerable to Meltdown on Black Friday Cyber Monday?

    During Thanksgiving 2016, Black Friday and Cyber Monday hit record breaking ecommerce sales in the United States. Over 108 million shopped online. Total sales reached $9.36 billion, and mobile sales also broke the $3 billion mark. Online sales outpac…
    - 12 hours ago, 22 Nov 17, 2:09pm -
  • Top 3 Reasons Why 84% of Digital Transformation Projects Fail

    Top 3 Reasons Why 84% of Digital Transformation Projects Fail

    According to Forbes, 7 out of 8 digital transformations fail. The problem is that companies aren’t actually transforming, instead they are only attempting to transform by wedging new mobile applications, engagement layers, or channels on old and br…
    - 7 days ago, 16 Nov 17, 1:04pm -
  • To Get Ahead with Customer Experience You Need Headless Commerce

    To Get Ahead with Customer Experience You Need Headless Commerce

    Is your single-stack ecommerce platform limiting your customer experience and your company’s ability to innovate? Compare the capabilities of traditional single-stack ecommerce solutions with headless commerce modern solutions. Single-stack ecommer…
    - 14 days ago, 8 Nov 17, 5:08pm -
  • Hype in Digital Commerce: 5 Rising Technologies to Watch

    Hype in Digital Commerce: 5 Rising Technologies to Watch

    Digital commerce is playing a pivotal role in customer experience strategies. The world’s leading research firm, Gartner, recognized that digital commerce is a key way to acquire customers, develop relationships, drive revenue and reduce costs.1 Di…
    - 28 days ago, 25 Oct 17, 4:39pm -
  • Shop with Your Steering Wheel: 3 Opportunities in Connected Car Commerce

    Shop with Your Steering Wheel: 3 Opportunities in Connected Car Commerce

    We are entering the age of connected car commerce. Buckle your seatbelts. Gartner predicts that by 2020, 80% of vehicles (roughly 250 million cars) will be connected to the Internet of Things. These hypermobile devices will come complete with hardwar…
    - 36 days ago, 18 Oct 17, 2:43pm -
  • What Does the Consumer Internet of Things Mean for Marketers?

    What Does the Consumer Internet of Things Mean for Marketers?

    Today’s post originally ran on TotalRetail and has been updated. The consumer Internet of Things (cIoT) is here. But what exactly is it? It’s hard to believe, but a world in which purchasing will become seamless from thousands of new touchpoints…
    - 49 days ago, 5 Oct 17, 12:52pm -
  • Top 4 Reasons Why Headless Commerce is Better for Customer Experience

    Top 4 Reasons Why Headless Commerce is Better for Customer Experience

    As a follow up to a recent post on why top brands are abandoning monolithic ecommerce solutions, this article explores how the future of commerce is proving why a headless commerce solution is a great alternative. Leading brands find that a headless…
    - 57 days ago, 27 Sep 17, 1:57pm -
  • Virtual Versus Augmented Reality? Which One Will Win Out?

    Virtual Versus Augmented Reality? Which One Will Win Out?

    With the launch of iPhone X and ARKit, augmented reality has taken a giant leap toward becoming a mainstream technology rather than just a feature of immersive gaming apps. Both Apple (ARKit) and Google (ARCore) are making AR central to their mobile…
    - 63 days ago, 21 Sep 17, 1:45pm -
  • The State of APIs: A Cheat-Sheet Infographic

    The State of APIs: A Cheat-Sheet Infographic

    Leading industry research firm, Gartner Inc., recognized API-based commerce platforms as the next-gen category of commerce evolution. But not all APIs are equal. In commerce where delivering contextual and consistent customer experiences across multi…
    - 71 days ago, 13 Sep 17, 11:53am -
  • Defining a Digital Commerce Strategy to Win: 4 Questions Every Brand Should Ask

    Defining a Digital Commerce Strategy to Win: 4 Questions Every Brand Should Ask

    Digital commerce has changed business forever. 10 years ago would you even imagine talking to your phone to get recommendations for dinner, getting a real-time map to the restaurant helping you avoid construction, buying something on Amazon for deliv…
    - 84 days ago, 31 Aug 17, 1:34pm -

Internet Retailer: News

    Practical eCommerce

    • newMissing Image Attributes Can Hurt Holiday Sales
      The holiday shopping season is in full force. Etailers are hoping for big returns on their marketing efforts. But etailers often lose conversions due to missing title and alt attributes ... The post Missing Image Attributes Can Hurt Holiday Sales ap…
      - 16 hours ago, 22 Nov 17, 10:15am -
    • Are we essential to our customers?
      A few weeks ago I was at a local Wichita, Kansas Chamber of Commerce mixer. I hadn’t been to one in many years. But I decided to join the chamber ... The post Are we essential to our customers? appeared first on Practical Ecommerce.
      - 1 day ago, 21 Nov 17, 4:12pm -
    • AdWords: Navigating the New ‘Opportunities’ Tab
      If you’re an AdWords advertiser, you likely know about the new AdWords’ experience. Google sent emails to all users and has posted reminders throughout the legacy interface. Google will discontinue ... The post AdWords: Navigating the New ‘Opp…
      - 2 days ago, 21 Nov 17, 9:29am -
    • Coupon Codes Can Measure Ecommerce Marketing Results
      Coupon or discount codes your customers enter during the ecommerce checkout process can help your business monitor and measure marketing and advertising effectiveness and make better promotional decisions.For a professional ... The post Coupon Code…
      - 3 days ago, 20 Nov 17, 11:48am -
    • 15 Tools and Resources for Color Design
      Color is an integral element of design. Choosing the right color palette for your website can make or break its appeal with potential customers.Here is a list of tools and ... The post 15 Tools and Resources for Color Design appeared first on Pract…
      - 3 days ago, 20 Nov 17, 9:13am -
    • Sales on China’s 2017 Singles’ Day Dwarf U.S. Black Friday, Cyber Monday
      Alibaba again claimed the highest grossing ecommerce sales day ever on Singles’ Day, eclipsing last year’s record-breaking 24-hour period by 39 percent. The Chinese ecommerce behemoth reported that its 2017 ... The post Sales on China’s 2017 S…
      - 4 days ago, 19 Nov 17, 9:09am -
    • Include CRO in Your SEO
      Search engine optimization professionals often consider their job done after the click is won from the search result page and the visitor has landed on his site. That’s when user ... The post Include CRO in Your SEO appeared first on Practical Eco…
      - 6 days ago, 17 Nov 17, 11:38am -
    • Nurture Email Subscribers to Drive Downstream Conversions
      Converting a prospect into a customer is a process. It can take time and multiple touch points. Prospects that are email subscribers are at various stages in their lifecycle with ... The post Nurture Email Subscribers to Drive Downstream Conversions…
      - 6 days ago, 17 Nov 17, 9:23am -
    • How to Turn Seasonal Shoppers into Lifetime Customers
      With the holiday shopping season upon us, getting more traffic and converting more shoppers into buyers is key to reaching sales goals. Don’t miss out, though, on the potential icing ... The post How to Turn Seasonal Shoppers into Lifetime Custome…
      - 7 days ago, 16 Nov 17, 9:22am -
    • Ecommerce Product Releases: November 15, 2017
      Here is a list of product releases and updates for mid-November from companies that offer services to online merchants. There are updates on holiday shipping, augmented reality, mobile analytics, customer ... The post Ecommerce Product Releases: Nov…
      - 8 days ago, 15 Nov 17, 10:00am -

    The Ecommerce Blog

    • REI breaks the back button

      REI breaks the back button

      Been a while but I came across a usability blunder bad enough I had to share it. REI uses some javascript to do some whacky stuff to the browser history. It’s so bad that on some pages of the site, there were over 30 entries before I could back up…
      - 17 Feb 15, 12:10pm -
    • How not to decline a transaction – ebay and paypal 2013

      How not to decline a transaction – ebay and paypal 2013

      I was amazed today trying to checkout on ebay that ebay and Paypal still haven’t figured out how the transaction flow is supposed to work. If a paypal transaction declines when checking out on ebay, rather than giving an error like reason would sug…
      - 4 Dec 13, 3:17pm -
    • Love your customer and stick it to the repeat buyers, thanks hotels.com

      Love your customer and stick it to the repeat buyers, thanks hotels.com

      Something that I came across today, that for lack of a better description, just flat out pissed me off. I was booking a hotel room on hotels.com, and found some interesting pricing disparaty when I logged into my hotels.com account on another compute…
      - 5 Mar 13, 10:34am -
    • The un-usability of online video
      Just about every news website and blog uses online video as a means of communicating with their audience. Online video started gaining popularity several years ago with the creation of youtube and other video sharing services. Youtube gained immediat…
      - 13 Jan 12, 1:20pm -
    • The importance of hardware consistency
      If you look at any of the posts I’ve done regarding server or computer setups, you’ll find some similarities in the way I set things up. After enough testing myself and reviewing other people’s experience I like to stick with certain brands and…
      - 19 Dec 11, 5:17pm -
    • Call your congress-person, oppose the American Firewall
      In case you haven’t been paying attention to the US political landscape, there is currently a bill in progress dubbed the great American firewall. It is a thoughtless overreaching nightmare’ish bill that claims to be for preventing copyright infr…
      - 17 Nov 11, 11:44am -
    • Who are you sharing your customer data with?

      Who are you sharing your customer data with?

      I see new products and services from large retailers and large online companies all the time. Sometimes these services can be extremely helpful to the ecommerce website owners. Services such as product reviews, facebook or social media widgets, custo…
      - 3 May 11, 1:46pm -
    • SEO for small businesses on a budget
      Taking a break from usability and operations that I normally address. Seobook.com published an outstanding guideline on setting up and marketing a business online on a budget. The guide is straight to the point and offers a ton of good information ab…
      - 11 Feb 11, 12:00pm -
    • Payment method and credit card logo API

      Payment method and credit card logo API

      I just finished a simple credit card logo API which is outlined on my other blog. This offers an easy method of adding credit card logos to an ecommerce website. We designed some very clean icons for each logo. The API supports 2 sizes currently, ful…
      - 12 Jan 11, 9:38am -
    • What is a trust seal actually worth?

      What is a trust seal actually worth?

      I was asked the question this week of what trust seals I would recommend a website use? Trust seals would include services like Mcafee, Truste, the BBB, Verisign SSL, etc. Putting aside any potential real benefits in security, I think that these seal…
      - 28 Oct 10, 11:36am -

    E-Commerce Law

    • 7 Trademark Rules Every Startup Should Know

      7 Trademark Rules Every Startup Should Know

      A trademark or service mark is a brand identifier. Every company offering products or services has at least one. While the name of a product or service tells consumers what it is, the associated mark tells consumers who offers it to the public. The s…
      - 25 May 16, 9:04am -
    • Copyright Basics for Startups and Entrepreneurs

      Copyright Basics for Startups and Entrepreneurs

      In most cases, the value of an early-stage business is based primarily on its intellectual property, such as its rights in inventions, literary and artistic works, and the symbols, images, and names used to identify the business to its prospective cu…
      - 5 May 16, 5:21pm -
    • Virginia Statute Protects Employee Social Media Passwords

      Virginia Statute Protects Employee Social Media Passwords

      On Labor & Employment Law Cocktail, Tim McConville recently discussed a new Virginia law that prohibits employers from requiring current or prospective employees to disclose the user names and passwords associated with their social media accounts.
      - 27 Nov 15, 10:26am -
    • Trademark Selection Basics for Startups and Entrepreneurs

      Trademark Selection Basics for Startups and Entrepreneurs

      After carefully developing an idea for a marketable product or service, many startups and entrepreneurs immediately name it with little thought as to the legal effect of the name chosen. Selecting the brand name of a product or service is an importan…
      - 5 Aug 15, 1:32pm -
    • Copyright Basics for Startups and Entrepreneurs

      Copyright Basics for Startups and Entrepreneurs

      My June article on The Rouse, "Copyright Basics for Startups and Entrepreneurs," has proven to be my most popular yet. It has been shared on social media platforms more than 5,000 times since Friday.
      - 24 Jun 15, 8:39am -
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    PopMuse

    About PopMuse

    A curated aggregation of musings from across the land and of different subject matters for the scanoholics.