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Forrester: eBusiness & Strategy

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  • How Headless Commerce Prepares you for Black Friday Survival and Success [Infographic]

    How Headless Commerce Prepares you for Black Friday Survival and Success [Infographic]

    Our friends at Mobify have put together a handy infographic outlining how headless commerce helps mitigate 3 Black Friday challenges every ecommerce org faces: 1) traffic spikes, 2) the “code freeze” and 3) employee burnout. Mobify’s also put t…
    - 19 days ago, 11 Mar 20, 4:39pm -
  • How to avoid data issues during a digital transformation
    Carla Gonzales stresses the importance of data planning when undergoing a digital transformation. While enduring a new website initiative it’s important to understand the data needs early on and plans to feed data from internal systems for processi…
    - 55 days ago, 4 Feb 20, 7:00am -
  • Building a customer centric ecommerce strategy and roadmap

    Building a customer centric ecommerce strategy and roadmap

    In this article, you’ll gain insights and recommendations to tackle the first phase of your ecommerce project. You’ll walk away with the guidance and tools to build a customer centric ecommerce strategy and roadmap for your organization. The pos…
    - 62 days ago, 28 Jan 20, 7:00am -
  • Should my organization invest in a microservices architecture? [UPDATED]

    Should my organization invest in a microservices architecture? [UPDATED]

    Microservices have been gaining a lot of interest within the commerce industry; but before you adopt a microservices architecture you should know what they are, the challenges and the implementation. The post Should my organization invest in a micro…
    - 69 days ago, 21 Jan 20, 7:00am -
  • How True Value improved online conversions with 360º images
    This article offers an overview of how True Value added 360-degree images to their marketing mix and improved outcomes for their online channels, along with some insight on the structures they had in place that made their success possible.The post H…
    - 83 days ago, 7 Jan 20, 7:00am -
  • 5 ways B2B automation will transform your ecommerce business
    Automation in this context is the use of software tools, computers, and networks to complete tasks that would otherwise require human intervention. Let’s look at five ways that automation could improve your B2B ecommerce business today.The post 5…
    - 84 days ago, 6 Jan 20, 7:00am -
  • How brands, retailers and delivery services should approach the issue of porch piracy
    There is no single best solution for protecting packages from thieves. A good tactic for retailers is to allow multiple delivery options for customers. This article offers tips to prevent porch piracy and best ways to protect deliveries and keep cust…
    - 19 Dec 19, 7:00am -
  • B2B ecommerce: start with a plan
    Carla Gonzales, an experienced Ecommerce Business Manager is sharing her best practices. This article highlights how in order to meet the demands of the emerging digital-first B2B buyer, organizations need to take a hard look at their current digital…
    - 16 Dec 19, 7:00am -
  • A progressive transformation approach to commerce replatforming [infographic]

    A progressive transformation approach to commerce replatforming [infographic]

    A progressive transformation with a headless solution allows you to start small with a single segmented touchpoint, product or region, and migrate at your own pace. Check out our infographic checklist to help guide you through this project.The post…
    - 13 Dec 19, 7:00am -
  • 4 takeaways from Cyber Week 2019 to help you plan for Holiday 2020 [video]
    While the holiday shopping season isn’t over, this year’s Cyber Week trends highlight how you can better prepare for 2020’s biggest week in online shopping.The post 4 takeaways from Cyber Week 2019 to help you plan for Holiday 2020 [video] app…
    - 12 Dec 19, 7:00am -

Internet Retailer: News

    Practical eCommerce

    • newCovid-19 Is an Opportunity for Some Local Merchants
      The coronavirus pandemic is bad news. It has shut down a significant portion of the world's economy and killed far too many people. If, however, you're willing to hunt for a silver lining, the shutdowns and social distancing could be an opportunity f…
      - 11 hours ago, 30 Mar 20, 4:00am -
    • 11 New Ecommerce Books for Spring 2020
      Being stuck indoors is an opportunity to catch up on ecommerce reading! Here is a batch of new ecommerce books for spring. There are titles on digital marketing, brand development, artificial intelligence, affiliate marketing, startup financing, and…
      - 1 day ago, 29 Mar 20, 8:32am -
    • Ecommerce a Crucial Industry in the Pandemic; 7 Ways to Ease the Burden
      Online stores will become increasingly crucial in the coming weeks. What follows are seven measures to keep your ecommerce business afloat and ease the burden of operating with limited resources.The post Ecommerce a Crucial Industry in the Pandemic;…
      - 3 days ago, 27 Mar 20, 9:18am -
    • Rethink Your Amazon Business after Covid-19
      For Amazon sellers, the Covid-19 situation is changing every day. As I write this, Fulfillment by Amazon is informing sellers to expect delays in the replenishment of non-essential items.The post Rethink Your Amazon Business after Covid-19 appeared…
      - 4 days ago, 26 Mar 20, 5:09pm -
    • Workarounds for Errors in Google Analytics
      One-hundred percent of all Google Analytics implementations have broken at some point. The impact can range from minimal to extreme. An ecommerce example is when sales as reported by Google Analytics does not align with actual results from a shopping…
      - 4 days ago, 26 Mar 20, 10:59am -
    • Performance Marketing in the Coronavirus Downturn
      Even in the face of the coronavirus pandemic, ecommerce merchants should optimize advertising campaigns. That includes performance marketing, which is online promotions that cost the advertiser only when a potential customer takes some action, such a…
      - 5 days ago, 25 Mar 20, 10:28am -
    • Iraq War Veteran Fails, then Succeeds, with Men’s Underwear Brand

      - 6 days ago, 24 Mar 20, 12:26pm -
    • 5 Tips to Overcome Covid-19 Supply Chain Disruptions
      Covid-19 has disrupted the supply chain by shutting down manufacturers and suppliers in China, the U.S., and elsewhere. This post suggests five ways to overcome this challenge.The post 5 Tips to Overcome Covid-19 Supply Chain Disruptions appeared fi…
      - 6 days ago, 24 Mar 20, 9:09am -
    • 22 Free Web Design Tools from Winter 2020
      Resources from the design community can add value to your ecommerce site. Here is a list of new web tools and design elements from winter 2020. There are designer and developer apps, coding resources, color tools, fonts, and more. All of these tools…
      - 7 days ago, 23 Mar 20, 10:17am -
    • SEO: Using Canonical Tags to Reduce Duplicate Content
      Canonical tags are an essential tool to prevent duplicate content in organic search results. "Canonical" in search engine parlance means the one true page out of potentially many duplicates. The post SEO: Using Canonical Tags to Reduce Duplicate Co…
      - 7 days ago, 23 Mar 20, 8:12am -

    The Ecommerce Blog

    • REI breaks the back button

      REI breaks the back button

      Been a while but I came across a usability blunder bad enough I had to share it. REI uses some javascript to do some whacky stuff to the browser history. It’s so bad that on some pages of the site, there were over 30 entries before I could back up…
      - 17 Feb 15, 12:10pm -
    • How not to decline a transaction – ebay and paypal 2013

      How not to decline a transaction – ebay and paypal 2013

      I was amazed today trying to checkout on ebay that ebay and Paypal still haven’t figured out how the transaction flow is supposed to work. If a paypal transaction declines when checking out on ebay, rather than giving an error like reason would sug…
      - 4 Dec 13, 3:17pm -
    • Love your customer and stick it to the repeat buyers, thanks hotels.com

      Love your customer and stick it to the repeat buyers, thanks hotels.com

      Something that I came across today, that for lack of a better description, just flat out pissed me off. I was booking a hotel room on hotels.com, and found some interesting pricing disparaty when I logged into my hotels.com account on another compute…
      - 5 Mar 13, 10:34am -
    • The un-usability of online video
      Just about every news website and blog uses online video as a means of communicating with their audience. Online video started gaining popularity several years ago with the creation of youtube and other video sharing services. Youtube gained immediat…
      - 13 Jan 12, 1:20pm -
    • The importance of hardware consistency
      If you look at any of the posts I’ve done regarding server or computer setups, you’ll find some similarities in the way I set things up. After enough testing myself and reviewing other people’s experience I like to stick with certain brands and…
      - 19 Dec 11, 5:17pm -
    • Call your congress-person, oppose the American Firewall
      In case you haven’t been paying attention to the US political landscape, there is currently a bill in progress dubbed the great American firewall. It is a thoughtless overreaching nightmare’ish bill that claims to be for preventing copyright infr…
      - 17 Nov 11, 11:44am -
    • Who are you sharing your customer data with?

      Who are you sharing your customer data with?

      I see new products and services from large retailers and large online companies all the time. Sometimes these services can be extremely helpful to the ecommerce website owners. Services such as product reviews, facebook or social media widgets, custo…
      - 3 May 11, 1:46pm -
    • SEO for small businesses on a budget
      Taking a break from usability and operations that I normally address. Seobook.com published an outstanding guideline on setting up and marketing a business online on a budget. The guide is straight to the point and offers a ton of good information ab…
      - 11 Feb 11, 12:00pm -
    • Payment method and credit card logo API

      Payment method and credit card logo API

      I just finished a simple credit card logo API which is outlined on my other blog. This offers an easy method of adding credit card logos to an ecommerce website. We designed some very clean icons for each logo. The API supports 2 sizes currently, ful…
      - 12 Jan 11, 9:38am -
    • What is a trust seal actually worth?

      What is a trust seal actually worth?

      I was asked the question this week of what trust seals I would recommend a website use? Trust seals would include services like Mcafee, Truste, the BBB, Verisign SSL, etc. Putting aside any potential real benefits in security, I think that these seal…
      - 28 Oct 10, 11:36am -

    E-Commerce Law

    • 7 Trademark Rules Every Startup Should Know

      7 Trademark Rules Every Startup Should Know

      A trademark or service mark is a brand identifier. Every company offering products or services has at least one. While the name of a product or service tells consumers what it is, the associated mark tells consumers who offers it to the public. The s…
      - 25 May 16, 9:04am -
    • Copyright Basics for Startups and Entrepreneurs

      Copyright Basics for Startups and Entrepreneurs

      In most cases, the value of an early-stage business is based primarily on its intellectual property, such as its rights in inventions, literary and artistic works, and the symbols, images, and names used to identify the business to its prospective cu…
      - 5 May 16, 5:21pm -
    • Virginia Statute Protects Employee Social Media Passwords

      Virginia Statute Protects Employee Social Media Passwords

      On Labor & Employment Law Cocktail, Tim McConville recently discussed a new Virginia law that prohibits employers from requiring current or prospective employees to disclose the user names and passwords associated with their social media accounts.
      - 27 Nov 15, 10:26am -
    • Trademark Selection Basics for Startups and Entrepreneurs

      Trademark Selection Basics for Startups and Entrepreneurs

      After carefully developing an idea for a marketable product or service, many startups and entrepreneurs immediately name it with little thought as to the legal effect of the name chosen. Selecting the brand name of a product or service is an importan…
      - 5 Aug 15, 1:32pm -
    • Copyright Basics for Startups and Entrepreneurs

      Copyright Basics for Startups and Entrepreneurs

      My June article on The Rouse, "Copyright Basics for Startups and Entrepreneurs," has proven to be my most popular yet. It has been shared on social media platforms more than 5,000 times since Friday.
      - 24 Jun 15, 8:39am -
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