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Forrester: eBusiness & Strategy

  • Back To the Future: The Benefits Of TV Advertising
    Marketers are having a Back to the Future moment: AdWeek, MarketWatch, MarketingProfs, and others have sung the praises of television. And in January, the CMO of Coca-Cola presented analytic proof that TV delivers stronger ROI than digital. With cabl…
    - 7 days ago, 9 Aug 17, 2:00pm -
  • Top H1 2017 B2B Marketing Blogs — Opening A Window Into Your World
    It’s not quite the dog days of summer, so more often than not, I can keep my windows at home open. And at Forrester, the B2B marketing team is heads down, finalizing a lineup of amazing speakers and reviewing draft content for the (your) B2B Market…
    - 7 days ago, 9 Aug 17, 1:53pm -
  • European Tech Market Will Continue To Grow Slowly At Around 2% in Euros
    Forrester’s European tech market forecast for 2017 and 2018 has just been published (see “European Tech Market Outlook For 2017 To 2018”). We project that growth in purchases of technology software, hardware, and services by European businesses…
    - 7 days ago, 9 Aug 17, 1:41pm -
  • Road Trippin’
    I took a trip this past weekend and realized that part of my travel was a good reminder of how to think of the overall customer journey. So I thought I’d take the time to tell you all one example I had from this weekend as a consumer out in the wil…
    - 7 days ago, 9 Aug 17, 10:01am -
  • Move Big Data To The Public Cloud With An Insight PaaS
    In five years you’ll be using Insight PaaS for big data in the public cloud. On-premise won’t be an option. Here is why. Cloud Is The Hottest Market For Big Data Technology The shift to the cloud for big data is on. In fact, global spending on bi…
    - 8 days ago, 8 Aug 17, 1:28pm -
  • Brand 2020: A Manifesto In Three Acts – Act I. Crisis
    THE MANIFESTO Summer is a good time for reflection. At this time of the year, many take a week or two away from the crush of meetings and deadlines to spend time with friends, family, and to dwell in the clarity beyond the grind. I spent some of this…
    - 9 days ago, 7 Aug 17, 3:46pm -
  • The Battle For Talent
    In last week’s episode of Forrester’s What It Means podcast, Marc Cecere and Jeffrey Hammond discuss today’s real and potentially dangerous gaps in talent — and how companies are making fundamental changes to strengthen their position in…
    - 9 days ago, 7 Aug 17, 12:05pm -
  • Mobile Self-Checkout Success Depends On Bridging The Loss Prevention Gap
    Mobile self-checkout technology promises to not only streamline the physical checkout experience, but more importantly, to bring an augmented digital shopping experience to the physical store. When mobile self-checkout shoppers scan items to put in t…
    - 12 days ago, 4 Aug 17, 4:50pm -
  • Writing Code In Fly-over Country
    As our clients know, I’ve been writing a lot about strategies for recruiting and retaining developers, and building shop cultures where they can thrive. In the U.S. we’re currently in a sellers market when it comes to development talent. Accordin…
    - 13 days ago, 3 Aug 17, 11:34am -
  • Enterprise Service Management Drives Engagement
    Enterprises deliver services poorly, especially to themselves. From onboarding employees to approving contracts, when you need someone else’s help, the results are often dismal. “Send an email to our shared Inbox so we can ignore it” is too of…
    - 14 days ago, 2 Aug 17, 12:01pm -

Get Elastic Ecommerce Blog

  • new5 Ways a Hypermedia API Simplifies Ecommerce

    5 Ways a Hypermedia API Simplifies Ecommerce


    - 4 hours ago, 16 Aug 17, 10:00am -
  • 4 Key Questions to Ask Before Selecting an Enterprise Commerce Platform

    4 Key Questions to Ask Before Selecting an Enterprise Commerce Platform

    The digital commerce platform market has undergone significant changes over the last several years. Acquisitions, technology advancements, and customer expectations have altered the commerce platform landscape and left brands wondering if their inves…
    - 3 days ago, 13 Aug 17, 12:00pm -
  • Ecommerce Technology: Augmenting Reality Augments the Bottomline

    Ecommerce Technology: Augmenting Reality Augments the Bottomline

    Augmented reality is an ecommerce technology changing the way people buy online. Different from virtual reality in which the real world is replaced by the view inside virtual reality headsets, augmented reality blends online, mobile and real-world ex…
    - 14 days ago, 2 Aug 17, 7:41pm -
  • eCommerce Solutions: 3 Weighty Reasons Why Top Brands are Abandoning the Monoliths in Droves
    As companies across all industries pivot to digital, the landscape of full stack / monolithic ecommerce solutions has expanded. However, there’s a now growing trend among top brands to move away from monolithic commerce technologies that combine co…
    - 21 days ago, 26 Jul 17, 12:52pm -
  • Experience-Driven Commerce: 6 Ways to Become an Experience Business

    Experience-Driven Commerce: 6 Ways to Become an Experience Business

    This post is based on a keynote by Brad Rencher, Executive Vice President and General Manager of Adobe at the Summit 2017 conference. Companies that consistently provide positive customer experiences enjoy higher sales and customer loyalty. A Forrest…
    - 27 days ago, 20 Jul 17, 1:30pm -
  • Amazon and Whole Foods: Did Rotten Tomatoes Spark a $14 Billion deal?

    Amazon and Whole Foods: Did Rotten Tomatoes Spark a $14 Billion deal?

    When Amazon announced its bid for Whole Foods, you could practically hear the screams coming from the C-suites at Kroger and Wal Mart. When a giant like Amazon bites into your market, the chances of survival diminish—and the grocery industry is alr…
    - 35 days ago, 12 Jul 17, 10:00am -
  • The Consumer Internet of Things is About to Explode

    The Consumer Internet of Things is About to Explode

    In industrial manufacturing, machine-to-machine communications allows sensors in one place to communicate with control systems for an automated response. For example, if the temperature in a commercial food processor reached a critical high, a sensor…
    - 24 Aug 16, 3:59am -
  • 3 Reasons Your CEO Wants an Omnichannel Approach

    3 Reasons Your CEO Wants an Omnichannel Approach

    By next year, Forrester estimates that digital technology will play a part in almost 60% of all in-store transactions, which will equate to roughly US$1.8 trillion. While most brands have spent decades building their physical presence, many are losin…
    - 19 Jul 16, 3:55am -
  • Navigating Omnichannel Complexities: 3 Tips for Success

    Navigating Omnichannel Complexities: 3 Tips for Success

    Navigating the omnichannel universe is a challenge for many retailers. Whether they started out online or as physical business, knowing which channels to leverage can be tricky. This article explores strategies for building an omnichannel business th…
    - 7 Jun 16, 3:53am -
  • The Rise of the Digital Experience Platform

    The Rise of the Digital Experience Platform

    Increasingly, consumers are engaging brands via multiple digital touchpoints. These interactions experienced through texting, phone apps, websites and social media are essential to business growth and profitability. Companies capable of optimizing di…
    - 6 May 16, 4:00pm -

Internet Retailer: News

    Practical eCommerce

    • newEcommerce Product Releases: August 16, 2017
      Here is a list of product releases and updates for mid-August from companies that offer services to online merchants. There are updates on customer reviews, same-day delivery, fraud protection, digital ...
      - 6 hours ago, 16 Aug 17, 7:55am -
    • new4 Tactics to Produce Sales from Email Recipients
      Emails to customers and prospects from ecommerce merchants can serve many purposes. Sometimes the emails contain much content, such as shopping tips or blog posts. Other times, they convey transactional ...
      - 22 hours ago, 15 Aug 17, 3:08pm -
    • To Drive Conversions, Don’t Forget Clueless Shoppers
      Whether you’re selling eyeglass frames or earphones, swimsuits or swing sets, you’ll inevitably have shoppers unaccustomed to buying them online — or buying them ever. Others are trying to buy ...
      - 2 days ago, 14 Aug 17, 1:18pm -
    • 21 Apps for BigCommerce, to Extend and Enhance
      In 2012, BigCommerce launched an integration fund, which lead to hundreds of third-party apps for its platform. Recently BigCommerce launched an expanded partner program with new certification tiers —certified, premier, ...
      - 2 days ago, 14 Aug 17, 8:42am -
    • 3 new Amazon tools for brands
      Amazon continues to improve the experience of brands selling on the marketplace. There are a few new tools that are worth noting, for Fulfillment-by-Amazon sellers in Brand Registry. One tool, ...
      - 3 days ago, 13 Aug 17, 9:28am -
    • Omnichannel Commerce Needs a New Kind of CMS
      Businesses striving to provide shoppers with omnichannel experiences need to find new ways to manage, store, and present product information.Commerce is changing. For retailers, shoppers now have many ways to ...
      - 5 days ago, 11 Aug 17, 1:38pm -
    • Using Google Home for Voice-enabled Shopping
      My previous post, “10 Alexa Skills for Shopping (and Selling),” focused on Amazon’s voice assistant, Alexa, and the burgeoning number of third-party apps and APIs — “Skills” — for that technology. ...
      - 5 days ago, 11 Aug 17, 9:07am -
    • Ecommerce Briefs: Amazon’s Earnings; Walmart’s In-store Pickup
      “Ecommerce Briefs” is my occasional series on news and developments from online merchants. In this installment, I’ll decipher Amazon’s Q2 2017 financial results and its recently-announced returns policy for certain marketplace ...
      - 6 days ago, 10 Aug 17, 8:24am -
    • The Unforeseen Impact of Drop-shipping Fees
      An efficient drop-shipping program requires a seamless integration between a retailer and its drop-ship suppliers. Inventory levels, prices, fulfillment details, and order and payment info are types of data that should ...
      - 7 days ago, 9 Aug 17, 12:56pm -
    • 5 Content Marketing Ideas for September 2017
      What do bacon, spaceships, naval vessels, pop culture, and Christmas all have in common? They are all topics you can use to fuel your content marketing in September 2017.Content marketing ...
      - 7 days ago, 9 Aug 17, 8:24am -

    The Ecommerce Blog

    • REI breaks the back button

      REI breaks the back button

      Been a while but I came across a usability blunder bad enough I had to share it. REI uses some javascript to do some whacky stuff to the browser history. It’s so bad that on some pages of the site, there were over 30 entries before I could back up…
      - 17 Feb 15, 12:10pm -
    • How not to decline a transaction – ebay and paypal 2013

      How not to decline a transaction – ebay and paypal 2013

      I was amazed today trying to checkout on ebay that ebay and Paypal still haven’t figured out how the transaction flow is supposed to work. If a paypal transaction declines when checking out on ebay, rather than giving an error like reason would sug…
      - 4 Dec 13, 3:17pm -
    • Love your customer and stick it to the repeat buyers, thanks hotels.com

      Love your customer and stick it to the repeat buyers, thanks hotels.com

      Something that I came across today, that for lack of a better description, just flat out pissed me off. I was booking a hotel room on hotels.com, and found some interesting pricing disparaty when I logged into my hotels.com account on another compute…
      - 5 Mar 13, 10:34am -
    • The un-usability of online video
      Just about every news website and blog uses online video as a means of communicating with their audience. Online video started gaining popularity several years ago with the creation of youtube and other video sharing services. Youtube gained immediat…
      - 13 Jan 12, 1:20pm -
    • The importance of hardware consistency
      If you look at any of the posts I’ve done regarding server or computer setups, you’ll find some similarities in the way I set things up. After enough testing myself and reviewing other people’s experience I like to stick with certain brands and…
      - 19 Dec 11, 5:17pm -
    • Call your congress-person, oppose the American Firewall
      In case you haven’t been paying attention to the US political landscape, there is currently a bill in progress dubbed the great American firewall. It is a thoughtless overreaching nightmare’ish bill that claims to be for preventing copyright infr…
      - 17 Nov 11, 11:44am -
    • Who are you sharing your customer data with?

      Who are you sharing your customer data with?

      I see new products and services from large retailers and large online companies all the time. Sometimes these services can be extremely helpful to the ecommerce website owners. Services such as product reviews, facebook or social media widgets, custo…
      - 3 May 11, 1:46pm -
    • SEO for small businesses on a budget
      Taking a break from usability and operations that I normally address. Seobook.com published an outstanding guideline on setting up and marketing a business online on a budget. The guide is straight to the point and offers a ton of good information ab…
      - 11 Feb 11, 12:00pm -
    • Payment method and credit card logo API

      Payment method and credit card logo API

      I just finished a simple credit card logo API which is outlined on my other blog. This offers an easy method of adding credit card logos to an ecommerce website. We designed some very clean icons for each logo. The API supports 2 sizes currently, ful…
      - 12 Jan 11, 9:38am -
    • What is a trust seal actually worth?

      What is a trust seal actually worth?

      I was asked the question this week of what trust seals I would recommend a website use? Trust seals would include services like Mcafee, Truste, the BBB, Verisign SSL, etc. Putting aside any potential real benefits in security, I think that these seal…
      - 28 Oct 10, 11:36am -

    E-Commerce Law

    • 7 Trademark Rules Every Startup Should Know

      7 Trademark Rules Every Startup Should Know

      A trademark or service mark is a brand identifier. Every company offering products or services has at least one. While the name of a product or service tells consumers what it is, the associated mark tells consumers who offers it to the public. The s…
      - 25 May 16, 9:04am -
    • Copyright Basics for Startups and Entrepreneurs

      Copyright Basics for Startups and Entrepreneurs

      In most cases, the value of an early-stage business is based primarily on its intellectual property, such as its rights in inventions, literary and artistic works, and the symbols, images, and names used to identify the business to its prospective cu…
      - 5 May 16, 5:21pm -
    • Virginia Statute Protects Employee Social Media Passwords

      Virginia Statute Protects Employee Social Media Passwords

      On Labor & Employment Law Cocktail, Tim McConville recently discussed a new Virginia law that prohibits employers from requiring current or prospective employees to disclose the user names and passwords associated with their social media accounts.
      - 27 Nov 15, 10:26am -
    • Trademark Selection Basics for Startups and Entrepreneurs

      Trademark Selection Basics for Startups and Entrepreneurs

      After carefully developing an idea for a marketable product or service, many startups and entrepreneurs immediately name it with little thought as to the legal effect of the name chosen. Selecting the brand name of a product or service is an importan…
      - 5 Aug 15, 1:32pm -
    • Copyright Basics for Startups and Entrepreneurs

      Copyright Basics for Startups and Entrepreneurs

      My June article on The Rouse, "Copyright Basics for Startups and Entrepreneurs," has proven to be my most popular yet. It has been shared on social media platforms more than 5,000 times since Friday.
      - 24 Jun 15, 8:39am -
    Recipe Test Nest
    Recipe Test Nest
    Recipe Test Nest
    Recipe Test Nest
    Dosha Pops

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