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Forrester: eBusiness & Strategy

Get Elastic Ecommerce Blog

  • newGuess who’s back? (hint…it’s Linda Bustos)

    Guess who’s back? (hint…it’s Linda Bustos)

    Linda Bustos is excited to bring her passion for all things digital commerce back to the Get Elastic community as a regular contributor. The post Guess who’s back? (hint…it’s Linda Bustos) appeared first on Get Elastic Ecommerce Blog.
    - 37 mins ago, 26 Apr 19, 7:21am -
  • Navigating the digital noise at B2B Online
    Get Elastic reviewed the upcoming B2B Online agenda and pulled out the sessions we think would have the biggest impact and give you the best take-aways to help your future plans and customer experience (CX) strategy. The post Navigating the digital…
    - 2 days ago, 24 Apr 19, 8:00am -
  • How chatbots can optimize customer experience (CX)

    How chatbots can optimize customer experience (CX)

    Whether your business is B2B or B2C, there are many ways in which chatbots can improve your total customer experience. From answering customer questions, to recommending products, to improving efficiencies in the sales funnel, chatbots are a growing…
    - 3 days ago, 23 Apr 19, 8:00am -
  • Why you need to consider animated videos in your social media strategy [infographic]

    Why you need to consider animated videos in your social media strategy [infographic]

    This infographic explains why animated videos can be a great asset in your social media strategy, especially for promotion and advertisement.The post Why you need to consider animated videos in your social media strategy [infographic] appeared first…
    - 4 days ago, 22 Apr 19, 8:00am -
  • Ecommerce challenge: Page speed optimization

    Ecommerce challenge: Page speed optimization

    Page speed can either make or break the user experience. Waiting for a website to load is no different than standing in line. Slow page load time dramatically increases the website bounce rate – a 4-second delay in page response results in a 25% ab…
    - 6 days ago, 19 Apr 19, 8:00pm -
  • 5 reasons CMOs should care about their commerce architecture
    Architecture matters, now more than ever, and the winners in the online battle are going to be the ones who have a platform that scales to meet demand, costs less to operate, and is flexible and adaptable to the future.The post 5 reasons CMOs should…
    - 8 days ago, 18 Apr 19, 8:00am -
  • The Final-Mile and its factors for ecommerce success or failure
    Amazon is dominating ecommerce by transforming the final mile – both physically and virtually. This article outlines four tips on how businesses can compete.The post The Final-Mile and its factors for ecommerce success or failure appeared first on…
    - 9 days ago, 17 Apr 19, 8:00am -
  • 4 ways to create influencer marketing that really works

    4 ways to create influencer marketing that really works

    Big brands such as Coca Cola and H&M are using influencer marketing to boost their sales, engagement and overall brand promotions through influencers. Here are four ways you can too. The post 4 ways to create influencer marketing that really works a…
    - 11 days ago, 15 Apr 19, 8:00am -
  • Wicked Quick: retail trends from Stratix

    Wicked Quick: retail trends from Stratix

    A weekly roundup or recap on commerce-focused topics and issues. This week's edition is from a Q&A session with retail tech newcomer, AWM Smart Shelf. The post Wicked Quick: retail trends from Stratix appeared first on Get Elastic Ecommerce Blog.
    - 14 days ago, 12 Apr 19, 8:00am -
  • Mobile commerce app development: why it’s beneficial and how to attract users

    Mobile commerce app development: why it’s beneficial and how to attract users

    This article lays out why a mobile commerce app is beneficial for your business and how to build an m-commerce design to attract users.The post Mobile commerce app development: why it’s beneficial and how to attract users appeared first on Get Ela…
    - 15 days ago, 11 Apr 19, 8:00am -

Internet Retailer: News

    Practical eCommerce

    • newIs Experiential Retail Working?
      Looking to rejuvenate their stores and slow the wave of closings, many retailers and mall operators have embraced experiential retailing — shifting from selling products to providing an “experience” that sometimes does not include selling anyth…
      - 22 hours ago, 25 Apr 19, 10:16am -
    • newHow to Respond to a Copyright Infringement Notice
      Copyright infringement is a serious issue that could cost a business as much as $150,000 per instance. If your business receives an infringement notice, take it seriously. Aim to settle if, in fact, infringement occurred.The post How to Respond to a…
      - 23 hours ago, 25 Apr 19, 9:04am -
    • The Keys to ‘Buy Online, Pick Up In-Store’
      The emergence of buying online and picking up in store, as well as in-store returns for online purchases, is driving consumer shopping expectations. But less than half of physical retailers offer these capabilities. What follows are key factors in im…
      - 2 days ago, 24 Apr 19, 10:10am -
    • SEO: How to Quickly Find Internal Linking Opportunities
      Optimizing internal links can be helpful for search engine optimization. The larger the website, the more that the optimization can help Google identify important pages. But how can we identify all of the pages to link from?The post SEO: How to Quic…
      - 3 days ago, 23 Apr 19, 2:15pm -
    • Using Facebook Messenger Chatbots to Support Live Chat
      Chatbots can help bridge the gap between live chat and self-help support pages. While highly customized automatic chatbots require a large financial investment, there are many ways to affordably integrate more personal conversations.The post Usi…
      - 3 days ago, 23 Apr 19, 10:03am -
    • Moving Data May Become Software’s Best Feature
      The commerce technology stack is changing. And the ability to move information from one system or platform to another is, perhaps, the essential feature mid-sized or enterprise businesses should look for in software providers.The post Moving Data Ma…
      - 4 days ago, 22 Apr 19, 9:23am -
    • 13 Podcasts to Spark Your Creativity
      An ecommerce merchant needs to be creative, whether it’s finding opportunities, designing a website, or growing a brand. Fortunately, there are a variety of podcasts to spark and harness your ... The post 13 Podcasts to Spark Your Creativity appea…
      - 4 days ago, 22 Apr 19, 5:00am -
    • Thinking about SEO Strategy
      Think of your SEO strategy as a plan to grow your share of the pie. There are two options to increase your portion: (i) grow the size of the pie overall or (ii) take a larger piece from your competitors. Here are the three steps for getting more SEO…
      - 5 days ago, 21 Apr 19, 8:46am -
    • Don’t Neglect Pinterest for Fashion, Lifestyle Marketing
      Fashion and lifestyle businesses typically favor Instagram and Facebook for marketing. Most neglect Pinterest. That's a mistake. Pinterest is a critical, untapped source of quality traffic.The post Don’t Neglect Pinterest for Fashion, Lifestyle Ma…
      - 7 days ago, 19 Apr 19, 12:00am -
    • Top 5 Email Marketing Questions in 2019
      I consult with companies — B2B and B2C — on optimizing their email marketing efforts.  Those clients and other businesses frequently have concerns about delivery, or spam, or other email matters.  What follows are the five most common question…
      - 8 days ago, 18 Apr 19, 9:56am -

    The Ecommerce Blog

    • REI breaks the back button

      REI breaks the back button

      Been a while but I came across a usability blunder bad enough I had to share it. REI uses some javascript to do some whacky stuff to the browser history. It’s so bad that on some pages of the site, there were over 30 entries before I could back up…
      - 17 Feb 15, 12:10pm -
    • How not to decline a transaction – ebay and paypal 2013

      How not to decline a transaction – ebay and paypal 2013

      I was amazed today trying to checkout on ebay that ebay and Paypal still haven’t figured out how the transaction flow is supposed to work. If a paypal transaction declines when checking out on ebay, rather than giving an error like reason would sug…
      - 4 Dec 13, 3:17pm -
    • Love your customer and stick it to the repeat buyers, thanks hotels.com

      Love your customer and stick it to the repeat buyers, thanks hotels.com

      Something that I came across today, that for lack of a better description, just flat out pissed me off. I was booking a hotel room on hotels.com, and found some interesting pricing disparaty when I logged into my hotels.com account on another compute…
      - 5 Mar 13, 10:34am -
    • The un-usability of online video
      Just about every news website and blog uses online video as a means of communicating with their audience. Online video started gaining popularity several years ago with the creation of youtube and other video sharing services. Youtube gained immediat…
      - 13 Jan 12, 1:20pm -
    • The importance of hardware consistency
      If you look at any of the posts I’ve done regarding server or computer setups, you’ll find some similarities in the way I set things up. After enough testing myself and reviewing other people’s experience I like to stick with certain brands and…
      - 19 Dec 11, 5:17pm -
    • Call your congress-person, oppose the American Firewall
      In case you haven’t been paying attention to the US political landscape, there is currently a bill in progress dubbed the great American firewall. It is a thoughtless overreaching nightmare’ish bill that claims to be for preventing copyright infr…
      - 17 Nov 11, 11:44am -
    • Who are you sharing your customer data with?

      Who are you sharing your customer data with?

      I see new products and services from large retailers and large online companies all the time. Sometimes these services can be extremely helpful to the ecommerce website owners. Services such as product reviews, facebook or social media widgets, custo…
      - 3 May 11, 1:46pm -
    • SEO for small businesses on a budget
      Taking a break from usability and operations that I normally address. Seobook.com published an outstanding guideline on setting up and marketing a business online on a budget. The guide is straight to the point and offers a ton of good information ab…
      - 11 Feb 11, 12:00pm -
    • Payment method and credit card logo API

      Payment method and credit card logo API

      I just finished a simple credit card logo API which is outlined on my other blog. This offers an easy method of adding credit card logos to an ecommerce website. We designed some very clean icons for each logo. The API supports 2 sizes currently, ful…
      - 12 Jan 11, 9:38am -
    • What is a trust seal actually worth?

      What is a trust seal actually worth?

      I was asked the question this week of what trust seals I would recommend a website use? Trust seals would include services like Mcafee, Truste, the BBB, Verisign SSL, etc. Putting aside any potential real benefits in security, I think that these seal…
      - 28 Oct 10, 11:36am -

    E-Commerce Law

    • 7 Trademark Rules Every Startup Should Know

      7 Trademark Rules Every Startup Should Know

      A trademark or service mark is a brand identifier. Every company offering products or services has at least one. While the name of a product or service tells consumers what it is, the associated mark tells consumers who offers it to the public. The s…
      - 25 May 16, 9:04am -
    • Copyright Basics for Startups and Entrepreneurs

      Copyright Basics for Startups and Entrepreneurs

      In most cases, the value of an early-stage business is based primarily on its intellectual property, such as its rights in inventions, literary and artistic works, and the symbols, images, and names used to identify the business to its prospective cu…
      - 5 May 16, 5:21pm -
    • Virginia Statute Protects Employee Social Media Passwords

      Virginia Statute Protects Employee Social Media Passwords

      On Labor & Employment Law Cocktail, Tim McConville recently discussed a new Virginia law that prohibits employers from requiring current or prospective employees to disclose the user names and passwords associated with their social media accounts.
      - 27 Nov 15, 10:26am -
    • Trademark Selection Basics for Startups and Entrepreneurs

      Trademark Selection Basics for Startups and Entrepreneurs

      After carefully developing an idea for a marketable product or service, many startups and entrepreneurs immediately name it with little thought as to the legal effect of the name chosen. Selecting the brand name of a product or service is an importan…
      - 5 Aug 15, 1:32pm -
    • Copyright Basics for Startups and Entrepreneurs

      Copyright Basics for Startups and Entrepreneurs

      My June article on The Rouse, "Copyright Basics for Startups and Entrepreneurs," has proven to be my most popular yet. It has been shared on social media platforms more than 5,000 times since Friday.
      - 24 Jun 15, 8:39am -
    Dosha Pops
    In The Lights PR
    Janine Just, Inc.
    Lux Smiles Dentistry
    Shorts Fix

    About PopMuse

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