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Forrester: eBusiness & Strategy

  • Customer Service Operations Rest On Mature Technologies, But Emerging Ones Add Differentiation
    Great customer service helps control costs as companies squeeze out operational efficiencies. It also fuels sustainable top-line revenue growth by providing differentiated experiences that keep customers loyal to your brand. We just finished assessin…
    - 54 days ago, 27 Jul 18, 8:36pm -
  • Making Journey Maps Useful: CX Measurement Edition
    Of course you should use journey maps to define CX metrics — it’s the only way to define outside-in CX metrics that: Capture important pain or peak points. Measure the right CX drivers. Align operational metrics with customers’ expectations (e…
    - 54 days ago, 27 Jul 18, 3:52pm -
  • Five Myths Of Digital Transformation
    Since I first wrote about digital transformation back at the end of 2012, the term has become wildly overhyped. Since CEOs are now at least asking about digital transformation, and every technology vendor now claims expertise in digital transformatio…
    - 54 days ago, 27 Jul 18, 12:55pm -
  • US GDP Report For Q2 2018 Will Increase US Tech Market Size And Slightly Raise Our 2018 Tech Market Forecast
    The U.S. Bureau of Economic Analysis (BEA) released its Q2 2018 report on US gross domestic product this morning, and it contained some surprises for the US tech market. Real GDP growth for the quarter was about what we expected: 4.1% on a seasonally…
    - 54 days ago, 27 Jul 18, 12:49pm -
  • The Facebook And Twitter Q2 Earnings Story: Quality Over Quantity
    What you’ll hear from the press this week: Facebook missed its earnings for the first time since 2015. But in our world, 43% YOY increase in revenue and 11% YOY increase in DAUs and MAUs is still a solid performance. Facebook continues to diversify…
    - 54 days ago, 27 Jul 18, 11:09am -
  • Ready For The Future? Ask Your Body
    Are you future-ready? Your body contains the secrets to your behavior, including future readiness. Though obvious, most of us fail to recognize this day to day. We think that our brains — our minds — make decisions about how we should feel and…
    - 55 days ago, 27 Jul 18, 9:45am -
  • Imperva Buying Prevoty Signals A Major Shift In Application Runtime Protection
    Changing Of The Guard: RASP Is Gradually Killing WAF In last year’s RASP Vendor Landscape, I noted that eventually RASP would take over WAF as the best way to combat web app attacks. They have deeper knowledge of applications they protect than WAFs…
    - 55 days ago, 26 Jul 18, 4:14pm -
  • Take Your Advertising From Zero To Hero
    Today’s marketers are distracted by new technology and more data promising more efficient and personalized advertising. So they forget that adtech — in a vacuum — is no match for how people today consume media, interact with advertising, or t…
    - 55 days ago, 26 Jul 18, 4:07pm -
  • A Digital Experience Agency By Any Other Name Would Smell As Sweet
    With apologies to Juliet and to Will, let me ask, “What’s in a name? that which we call a rose by any other name would smell as sweet . . . ” Romeo And Juliet (II, ii, ll. 46–47) Juliet meant that it didn’t matter that Romeo was from a fami…
    - 55 days ago, 26 Jul 18, 3:04pm -
  • A Use Case For Business Intelligence Vs. Text Analytics Tools
    I recently answered a client question regarding an application that could be based on either business intelligence (BI) or text analytics technology. Question: “We receive quarterly and yearly account statements for our investments. Each statement…
    - 55 days ago, 26 Jul 18, 2:22pm -

Get Elastic Ecommerce Blog

  • newFour Things You May Not Know About API-First Commerce

    Four Things You May Not Know About API-First Commerce

    As previously published on LinkedIn API-first commerce, a.k.a. “headless commerce” is quickly becoming the talk among many commerce teams. It...The post Four Things You May Not Know About API-First Commerce appeared first on Get Elastic Ecommerc…
    - 7 hours ago, 19 Sep 18, 3:44pm -
  • The GDPR: Its Impact on Brands and Benefits to Consumers

    The GDPR: Its Impact on Brands and Benefits to Consumers

    Online activities generate data that can be collected, stored, and shared. Shopping online, interacting with social media, installing mobile apps...The post The GDPR: Its Impact on Brands and Benefits to Consumers appeared first on Get Elastic Ecomm…
    - 5 Apr 18, 2:51pm -
  • Prepare for Conversational Commerce

    Prepare for Conversational Commerce

    Customers don’t just use messaging apps, they prefer them. The point of conversational commerce is convenience. It allows people to...The post Prepare for Conversational Commerce appeared first on Get Elastic Ecommerce Blog.
    - 28 Mar 18, 4:16pm -
  • SXSW 2018 Sets the Blueprint for Customer Engagement in the City of the Future

    SXSW 2018 Sets the Blueprint for Customer Engagement in the City of the Future

    Very few events manage to bring together such a vast array of content like Austin’s South by Southwest (SXSW). With...The post SXSW 2018 Sets the Blueprint for Customer Engagement in the City of the Future appeared first on Get Elastic Ecommerce B…
    - 22 Mar 18, 2:50pm -
  • Experience Adaptive Commerce at South by Southwest

    Experience Adaptive Commerce at South by Southwest

    A guest blog post by Will Brown, Emerging Commerce Offerings, Accenture Interactive. This weekend, we’re in Austin Texas at the...The post Experience Adaptive Commerce at South by Southwest appeared first on Get Elastic Ecommerce Blog.
    - 8 Mar 18, 9:54am -
  • Dynamic Pricing and the New Formula for Profit

    Dynamic Pricing and the New Formula for Profit

    Dynamic pricing or flexible pricing isn’t new. Before the 19th century, customers haggled for discounts, and loyal patrons were often...The post Dynamic Pricing and the New Formula for Profit appeared first on Get Elastic Ecommerce Blog.
    - 2 Mar 18, 3:42pm -
  • Modern Commerce and the 8-Second Rule

    Modern Commerce and the 8-Second Rule

    This post is based on the webinar Experience-driven modern commerce powered by Adobe and Elastic Path. You have eight seconds...The post Modern Commerce and the 8-Second Rule appeared first on Get Elastic Ecommerce Blog.
    - 22 Feb 18, 3:10pm -
  • The 3 C’s of Commerce that Build Customer Delight and Loyalty

    The 3 C’s of Commerce that Build Customer Delight and Loyalty

    Commerce has evolved beyond the cart into an entire ecosystem. It’s not enough to have a beautiful website, a drop-down...The post The 3 C’s of Commerce that Build Customer Delight and Loyalty appeared first on Get Elastic Ecommerce Blog.
    - 8 Feb 18, 5:32pm -
  • Building a Digital Experience Platform for Modern Commerce: 5 Must-Have Pillars

    Building a Digital Experience Platform for Modern Commerce: 5 Must-Have Pillars

    The forces of modern commerce have changed all the rules. Lessons learned back in the days of single-screen ecommerce did...The post Building a Digital Experience Platform for Modern Commerce: 5 Must-Have Pillars appeared first on Get Elastic Ecomme…
    - 1 Feb 18, 12:16pm -
  • How E-Commerce Can Become Carriers’ ‘Secret Weapon’ to Unified Customer Experiences

    How E-Commerce Can Become Carriers’ ‘Secret Weapon’ to Unified Customer Experiences

    Today’s post originally ran on Wireless Week. Against the technical backdrop of increasing expectations for always-on internet and mobile services,...The post How E-Commerce Can Become Carriers’ ‘Secret Weapon’ to Unified Customer Experience…
    - 24 Jan 18, 6:00pm -

Internet Retailer: News

    Practical eCommerce

    • newContent Marketing Reaches Baby Boomers
      Shoppers aged 54 to 72 represent a significant portion of the total U.S. consumer market. And they have the financial wherewithal to be among the top customers of an ecommerce company. This group of potential customers can be reached with content mar…
      - 6 hours ago, 19 Sep 18, 4:26pm -
    • new6 Ways to Re-engage Dormant Email Subscribers
      Email subscribers come and go. Some are active. They open, read, and click every email. But few stay active indefinitely. Many eventually become dormant and no longer open. In this post, I'll review six tips to re-engage these dormant subscribersThe…
      - 13 hours ago, 19 Sep 18, 9:45am -
    • 3 Tips for Hiring (or Not) a Social Media Marketer
      You’ve made a critical decision for your company: It’s time to hire a social media marketer. Or is it that time? I ask because it’s important to know the answer ... The post 3 Tips for Hiring (or Not) a Social Media Marketer appeared first on…
      - 1 day ago, 18 Sep 18, 2:15pm -
    • Building an Ecommerce Business, Part 1: Choosing Partners
      This is an extended series on launching, growing, and selling an ecommerce business.  This initial installment will address the process of choosing business partners.  My two partners at Beardbrand are supportive and knowledgeable. I asked one of t…
      - 1 day ago, 18 Sep 18, 11:14am -
    • Ecommerce Product Releases: September 17, 2018
      Here is a list of product releases and updates for mid-September from companies that offer services to online merchants. There are updates on checkout experience, authentication, digital advertising, marketing automation, ... The post Ecommerce Prod…
      - 2 days ago, 17 Sep 18, 1:00pm -
    • Success with Google Shopping, Part 2: Merchant Center Basics
      To use Google Shopping ads, a merchant must first export all of shopping cart data into Google's own database via the Merchant Center. This is the second article in my "Success with Google Shopping" series. The first installment, "Part 1: Getting Sta…
      - 3 days ago, 17 Sep 18, 10:16am -
    • SEO: Building a 301 Redirect Strategy
      When a site’s URLs change, 301 redirects are crucial to preserve and grow natural search performance.Organic search rankings depend in large part on link authority: the quantity and quality of ... The post SEO: Building a 301 Redirect Strategy ap…
      - 4 days ago, 16 Sep 18, 8:11am -
    • 22 Free Web Design Tools from Summer 2018
      Add value to your website by utilizing free resources from the design and development community. Here is a list of new web tools and design elements from summer 2018. There ... The post 22 Free Web Design Tools from Summer 2018 appeared first on Pra…
      - 6 days ago, 14 Sep 18, 9:56am -
    • 4 Predictions for 2018 Holiday Shopping Season
      The Christmas shopping season will be here before you know it. Shoppers begin making holiday purchases as soon as October. Those earlier purchases could help drive online sales to a ... The post 4 Predictions for 2018 Holiday Shopping Season appeare…
      - 6 days ago, 13 Sep 18, 5:22pm -
    • 8 Successful Ecommerce Startups Founded by Females
      Despite the fact that startups with all female founders receive only 2 percent of total venture capital investments, tenacious women are still achieving success in ecommerce. Here is a list of eight successful ecommerce companies that were founded by…
      - 6 days ago, 13 Sep 18, 10:53am -

    The Ecommerce Blog

    • REI breaks the back button

      REI breaks the back button

      Been a while but I came across a usability blunder bad enough I had to share it. REI uses some javascript to do some whacky stuff to the browser history. It’s so bad that on some pages of the site, there were over 30 entries before I could back up…
      - 17 Feb 15, 12:10pm -
    • How not to decline a transaction – ebay and paypal 2013

      How not to decline a transaction – ebay and paypal 2013

      I was amazed today trying to checkout on ebay that ebay and Paypal still haven’t figured out how the transaction flow is supposed to work. If a paypal transaction declines when checking out on ebay, rather than giving an error like reason would sug…
      - 4 Dec 13, 3:17pm -
    • Love your customer and stick it to the repeat buyers, thanks hotels.com

      Love your customer and stick it to the repeat buyers, thanks hotels.com

      Something that I came across today, that for lack of a better description, just flat out pissed me off. I was booking a hotel room on hotels.com, and found some interesting pricing disparaty when I logged into my hotels.com account on another compute…
      - 5 Mar 13, 10:34am -
    • The un-usability of online video
      Just about every news website and blog uses online video as a means of communicating with their audience. Online video started gaining popularity several years ago with the creation of youtube and other video sharing services. Youtube gained immediat…
      - 13 Jan 12, 1:20pm -
    • The importance of hardware consistency
      If you look at any of the posts I’ve done regarding server or computer setups, you’ll find some similarities in the way I set things up. After enough testing myself and reviewing other people’s experience I like to stick with certain brands and…
      - 19 Dec 11, 5:17pm -
    • Call your congress-person, oppose the American Firewall
      In case you haven’t been paying attention to the US political landscape, there is currently a bill in progress dubbed the great American firewall. It is a thoughtless overreaching nightmare’ish bill that claims to be for preventing copyright infr…
      - 17 Nov 11, 11:44am -
    • Who are you sharing your customer data with?

      Who are you sharing your customer data with?

      I see new products and services from large retailers and large online companies all the time. Sometimes these services can be extremely helpful to the ecommerce website owners. Services such as product reviews, facebook or social media widgets, custo…
      - 3 May 11, 1:46pm -
    • SEO for small businesses on a budget
      Taking a break from usability and operations that I normally address. Seobook.com published an outstanding guideline on setting up and marketing a business online on a budget. The guide is straight to the point and offers a ton of good information ab…
      - 11 Feb 11, 12:00pm -
    • Payment method and credit card logo API

      Payment method and credit card logo API

      I just finished a simple credit card logo API which is outlined on my other blog. This offers an easy method of adding credit card logos to an ecommerce website. We designed some very clean icons for each logo. The API supports 2 sizes currently, ful…
      - 12 Jan 11, 9:38am -
    • What is a trust seal actually worth?

      What is a trust seal actually worth?

      I was asked the question this week of what trust seals I would recommend a website use? Trust seals would include services like Mcafee, Truste, the BBB, Verisign SSL, etc. Putting aside any potential real benefits in security, I think that these seal…
      - 28 Oct 10, 11:36am -

    E-Commerce Law

    • 7 Trademark Rules Every Startup Should Know

      7 Trademark Rules Every Startup Should Know

      A trademark or service mark is a brand identifier. Every company offering products or services has at least one. While the name of a product or service tells consumers what it is, the associated mark tells consumers who offers it to the public. The s…
      - 25 May 16, 9:04am -
    • Copyright Basics for Startups and Entrepreneurs

      Copyright Basics for Startups and Entrepreneurs

      In most cases, the value of an early-stage business is based primarily on its intellectual property, such as its rights in inventions, literary and artistic works, and the symbols, images, and names used to identify the business to its prospective cu…
      - 5 May 16, 5:21pm -
    • Virginia Statute Protects Employee Social Media Passwords

      Virginia Statute Protects Employee Social Media Passwords

      On Labor & Employment Law Cocktail, Tim McConville recently discussed a new Virginia law that prohibits employers from requiring current or prospective employees to disclose the user names and passwords associated with their social media accounts.
      - 27 Nov 15, 10:26am -
    • Trademark Selection Basics for Startups and Entrepreneurs

      Trademark Selection Basics for Startups and Entrepreneurs

      After carefully developing an idea for a marketable product or service, many startups and entrepreneurs immediately name it with little thought as to the legal effect of the name chosen. Selecting the brand name of a product or service is an importan…
      - 5 Aug 15, 1:32pm -
    • Copyright Basics for Startups and Entrepreneurs

      Copyright Basics for Startups and Entrepreneurs

      My June article on The Rouse, "Copyright Basics for Startups and Entrepreneurs," has proven to be my most popular yet. It has been shared on social media platforms more than 5,000 times since Friday.
      - 24 Jun 15, 8:39am -
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    About PopMuse

    A curated aggregation of musings from across the land and of different subject matters for the scanoholics.