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Forrester: eBusiness & Strategy

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  • Experience-Driven Commerce: 6 Ways to Become an Experience Business

    Experience-Driven Commerce: 6 Ways to Become an Experience Business

    This post is based on a keynote by Brad Rencher, Executive Vice President and General Manager of Adobe at the Summit 2017 conference. Companies that consistently provide positive customer experiences enjoy higher sales and customer loyalty. A Forrest…
    - 3 days ago, 20 Jul 17, 1:30pm -
  • Amazon and Whole Foods: Did Rotten Tomatoes Spark a $14 Billion deal?

    Amazon and Whole Foods: Did Rotten Tomatoes Spark a $14 Billion deal?

    When Amazon announced its bid for Whole Foods, you could practically hear the screams coming from the C-suites at Kroger and Wal Mart. When a giant like Amazon bites into your market, the chances of survival diminish—and the grocery industry is alr…
    - 11 days ago, 12 Jul 17, 10:00am -
  • The Consumer Internet of Things is About to Explode

    The Consumer Internet of Things is About to Explode

    In industrial manufacturing, machine-to-machine communications allows sensors in one place to communicate with control systems for an automated response. For example, if the temperature in a commercial food processor reached a critical high, a sensor…
    - 24 Aug 16, 3:59am -
  • 3 Reasons Your CEO Wants an Omnichannel Approach

    3 Reasons Your CEO Wants an Omnichannel Approach

    By next year, Forrester estimates that digital technology will play a part in almost 60% of all in-store transactions, which will equate to roughly US$1.8 trillion. While most brands have spent decades building their physical presence, many are losin…
    - 19 Jul 16, 3:55am -
  • Navigating Omnichannel Complexities: 3 Tips for Success

    Navigating Omnichannel Complexities: 3 Tips for Success

    Navigating the omnichannel universe is a challenge for many retailers. Whether they started out online or as physical business, knowing which channels to leverage can be tricky. This article explores strategies for building an omnichannel business th…
    - 7 Jun 16, 3:53am -
  • The Rise of the Digital Experience Platform

    The Rise of the Digital Experience Platform

    Increasingly, consumers are engaging brands via multiple digital touchpoints. These interactions experienced through texting, phone apps, websites and social media are essential to business growth and profitability. Companies capable of optimizing di…
    - 6 May 16, 4:00pm -
  • The Case for Extreme Personalization

    The Case for Extreme Personalization

    Extreme personalization, sometimes referred to as marketing to a customer segment of one, is the holy grail of the multi-channel world. Extreme personalization comes down to one simple reality: customers expect your company to know who they are — n…
    - 28 Apr 16, 3:58am -
  • CMOs Reveal What They Really Think about Digital Projects

    CMOs Reveal What They Really Think about Digital Projects

    The Chief Marketing Officer (CMO) is on the frontline of digital marketing and delivering digital experiences. Over the past decade, CMOs have gone from being a cost center, siloed within their own organization, to being a full-blown digital player,…
    - 15 Apr 16, 3:55am -
  • Adobe Summit Positions 2016 as the Year of the Digital Experience Wave

    Adobe Summit Positions 2016 as the Year of the Digital Experience Wave

    Adobe Summit has wrapped up in Las Vegas, and while George Clooney and Donny Osmond were great as keynote speakers, there was one theme discussed among the thousands of attendees above all others, a thought that you just couldn’t shake: The digital…
    - 10 Apr 16, 3:59pm -
  • Enterprise Content Management: How Does AEM Stack Up?

    Enterprise Content Management: How Does AEM Stack Up?

    I was talking to a client the other day about why they choose Adobe Experience Manager (AEM) for their business. This particular company initially purchased AEM shortly after it was purchased by Adobe, back in 2010. He said that one of the reasons th…
    - 5 Apr 16, 3:58am -

Internet Retailer: News

    Practical eCommerce

    • new9 Category Features that Boost Conversions
      If you put a great deal of focus on social media, organic search, and online advertising for incoming traffic, there’s a good chance you’re not putting enough effort into a ...
      - 3 hours ago, 23 Jul 17, 8:10am -
    • Channel Signal C.E.O. on Product Review Analytics
      Product reviews can play an important role in ecommerce. Almost nine out of 10 shoppers read product reviews, and many studies over many years have shown that reviews help shoppers ...
      - 2 days ago, 21 Jul 17, 12:06pm -
    • SEO: Design for People, Develop for Bots
      One of the frequent reasons given for ignoring search engine optimization is this: “We’re not selling to bots, we’re selling to people.” This argument highlights an ignorance of the role ...
      - 2 days ago, 21 Jul 17, 8:01am -
    • Lessons from ‘Retail Apocalypse’: Invest in Technology, People
      Perhaps as many as 4,000 brick-and-mortar stores have closed in the United States since last year, creating what some are calling a “retail apocalypse.” This would-be industry-wide meltdown can teach ...
      - 3 days ago, 20 Jul 17, 7:33am -
    • 4 Tips to Build Brand Awareness on Social Media
      Social media can build brand awareness and loyalty. In a Sprout Social Q1 2017 survey of 1,000 consumers, 62 percent said they are likely to purchase from a brand they ...
      - 4 days ago, 19 Jul 17, 11:17am -
    • For Email Signups, Better to Use Double Opt-in or Single?
      Adding email subscribers usually translates into more sales. But soliciting email signups is often a tradeoff in quality versus quantity. In this article, I’ll explore the pros and cons of ...
      - 4 days ago, 19 Jul 17, 7:53am -
    • Amazon Prime Day 2017 Smashes Sales Record
      Amazon held its third annual Prime Day on July 11. The event actually began the evening of July 10 and offered 30 hours of deals instead of the 24 offered ...
      - 5 days ago, 18 Jul 17, 11:22am -
    • 10 Marketplaces to Buy and Sell Ecommerce Sites
      Here is a list of marketplaces to buy and sell websites. There are full-service brokers to oversee the entire process, vetting the parties, determining market value, and ensuring secure transactions. ...
      - 5 days ago, 18 Jul 17, 8:43am -
    • Confessions of an Ecommerce Developer
      Web developers have standard processes and techniques to get their jobs done. They also have informal habits and opinions that influence their work — the kinds of things that no ...
      - 6 days ago, 17 Jul 17, 10:50am -
    • Ecommerce Product Releases: July 17, 2017
      Here is a list of product releases and updates for mid-July from companies that offer services to online merchants. There are updates on shipping services, coding, ecommerce personalization, challenging Amazon, ...
      - 6 days ago, 17 Jul 17, 4:00am -

    The Ecommerce Blog

    • REI breaks the back button

      REI breaks the back button

      Been a while but I came across a usability blunder bad enough I had to share it. REI uses some javascript to do some whacky stuff to the browser history. It’s so bad that on some pages of the site, there were over 30 entries before I could back up…
      - 17 Feb 15, 12:10pm -
    • How not to decline a transaction – ebay and paypal 2013

      How not to decline a transaction – ebay and paypal 2013

      I was amazed today trying to checkout on ebay that ebay and Paypal still haven’t figured out how the transaction flow is supposed to work. If a paypal transaction declines when checking out on ebay, rather than giving an error like reason would sug…
      - 4 Dec 13, 3:17pm -
    • Love your customer and stick it to the repeat buyers, thanks hotels.com

      Love your customer and stick it to the repeat buyers, thanks hotels.com

      Something that I came across today, that for lack of a better description, just flat out pissed me off. I was booking a hotel room on hotels.com, and found some interesting pricing disparaty when I logged into my hotels.com account on another compute…
      - 5 Mar 13, 10:34am -
    • The un-usability of online video
      Just about every news website and blog uses online video as a means of communicating with their audience. Online video started gaining popularity several years ago with the creation of youtube and other video sharing services. Youtube gained immediat…
      - 13 Jan 12, 1:20pm -
    • The importance of hardware consistency
      If you look at any of the posts I’ve done regarding server or computer setups, you’ll find some similarities in the way I set things up. After enough testing myself and reviewing other people’s experience I like to stick with certain brands and…
      - 19 Dec 11, 5:17pm -
    • Call your congress-person, oppose the American Firewall
      In case you haven’t been paying attention to the US political landscape, there is currently a bill in progress dubbed the great American firewall. It is a thoughtless overreaching nightmare’ish bill that claims to be for preventing copyright infr…
      - 17 Nov 11, 11:44am -
    • Who are you sharing your customer data with?

      Who are you sharing your customer data with?

      I see new products and services from large retailers and large online companies all the time. Sometimes these services can be extremely helpful to the ecommerce website owners. Services such as product reviews, facebook or social media widgets, custo…
      - 3 May 11, 1:46pm -
    • SEO for small businesses on a budget
      Taking a break from usability and operations that I normally address. Seobook.com published an outstanding guideline on setting up and marketing a business online on a budget. The guide is straight to the point and offers a ton of good information ab…
      - 11 Feb 11, 12:00pm -
    • Payment method and credit card logo API

      Payment method and credit card logo API

      I just finished a simple credit card logo API which is outlined on my other blog. This offers an easy method of adding credit card logos to an ecommerce website. We designed some very clean icons for each logo. The API supports 2 sizes currently, ful…
      - 12 Jan 11, 9:38am -
    • What is a trust seal actually worth?

      What is a trust seal actually worth?

      I was asked the question this week of what trust seals I would recommend a website use? Trust seals would include services like Mcafee, Truste, the BBB, Verisign SSL, etc. Putting aside any potential real benefits in security, I think that these seal…
      - 28 Oct 10, 11:36am -

    E-Commerce Law

    • 7 Trademark Rules Every Startup Should Know

      7 Trademark Rules Every Startup Should Know

      A trademark or service mark is a brand identifier. Every company offering products or services has at least one. While the name of a product or service tells consumers what it is, the associated mark tells consumers who offers it to the public. The s…
      - 25 May 16, 9:04am -
    • Copyright Basics for Startups and Entrepreneurs

      Copyright Basics for Startups and Entrepreneurs

      In most cases, the value of an early-stage business is based primarily on its intellectual property, such as its rights in inventions, literary and artistic works, and the symbols, images, and names used to identify the business to its prospective cu…
      - 5 May 16, 5:21pm -
    • Virginia Statute Protects Employee Social Media Passwords

      Virginia Statute Protects Employee Social Media Passwords

      On Labor & Employment Law Cocktail, Tim McConville recently discussed a new Virginia law that prohibits employers from requiring current or prospective employees to disclose the user names and passwords associated with their social media accounts.
      - 27 Nov 15, 10:26am -
    • Trademark Selection Basics for Startups and Entrepreneurs

      Trademark Selection Basics for Startups and Entrepreneurs

      After carefully developing an idea for a marketable product or service, many startups and entrepreneurs immediately name it with little thought as to the legal effect of the name chosen. Selecting the brand name of a product or service is an importan…
      - 5 Aug 15, 1:32pm -
    • Copyright Basics for Startups and Entrepreneurs

      Copyright Basics for Startups and Entrepreneurs

      My June article on The Rouse, "Copyright Basics for Startups and Entrepreneurs," has proven to be my most popular yet. It has been shared on social media platforms more than 5,000 times since Friday.
      - 24 Jun 15, 8:39am -
    In The Lights PR
    In The Lights PR
    In The Lights PR
    In The Lights PR
    Dosha Pops

    About PopMuse

    A curated aggregation of musings from across the land and of different subject matters for the scanoholics.