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Forrester: eBusiness & Strategy

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  • How True Value improved online conversions with 360º images
    This article offers an overview of how True Value added 360-degree images to their marketing mix and improved outcomes for their online channels, along with some insight on the structures they had in place that made their success possible.The post H…
    - 20 days ago, 7 Jan 20, 7:00am -
  • 5 ways B2B automation will transform your ecommerce business
    Automation in this context is the use of software tools, computers, and networks to complete tasks that would otherwise require human intervention. Let’s look at five ways that automation could improve your B2B ecommerce business today.The post 5…
    - 21 days ago, 6 Jan 20, 7:00am -
  • Top 10 Get Elastic articles of 2019

    Top 10 Get Elastic articles of 2019

    A yearly recap of the top ecommerce articles covered on Get Elastic in 2019. Check out what you might have missed. The post Top 10 Get Elastic articles of 2019 appeared first on Get Elastic Ecommerce Blog.
    - 28 days ago, 30 Dec 19, 7:00am -
  • How brands, retailers and delivery services should approach the issue of porch piracy
    There is no single best solution for protecting packages from thieves. A good tactic for retailers is to allow multiple delivery options for customers. This article offers tips to prevent porch piracy and best ways to protect deliveries and keep cust…
    - 39 days ago, 19 Dec 19, 7:00am -
  • Ecommerce lessons from Singles Day: How to plan next year’s holiday outreach

    Ecommerce lessons from Singles Day: How to plan next year’s holiday outreach

    As Singles Day continues to overtake the traditional Black Friday/Cyber Monday in terms of sales, merchants eye the holiday with increasing jealousy. And this means we'll see much more adoption and popularization, and so it may be time to consider ho…
    - 40 days ago, 18 Dec 19, 7:00am -
  • Should my organization invest in a microservices architecture? [UPDATED]

    Should my organization invest in a microservices architecture? [UPDATED]

    Microservices have been gaining a lot of interest within the commerce industry; but before you adopt a microservices architecture you should know what they are, the challenges and the implementation. The post Should my organization invest in a micro…
    - 41 days ago, 17 Dec 19, 7:00am -
  • B2B ecommerce: start with a plan
    Carla Gonzales, an experienced Ecommerce Business Manager is sharing her best practices. This article highlights how in order to meet the demands of the emerging digital-first B2B buyer, organizations need to take a hard look at their current digital…
    - 42 days ago, 16 Dec 19, 7:00am -
  • A progressive transformation approach to commerce replatforming [infographic]

    A progressive transformation approach to commerce replatforming [infographic]

    A progressive transformation with a headless solution allows you to start small with a single segmented touchpoint, product or region, and migrate at your own pace. Check out our infographic checklist to help guide you through this project.The post…
    - 45 days ago, 13 Dec 19, 7:00am -
  • 4 takeaways from Cyber Week 2019 to help you plan for Holiday 2020 [video]
    While the holiday shopping season isn’t over, this year’s Cyber Week trends highlight how you can better prepare for 2020’s biggest week in online shopping.The post 4 takeaways from Cyber Week 2019 to help you plan for Holiday 2020 [video] app…
    - 46 days ago, 12 Dec 19, 7:00am -
  • Ecommerce 2020: Enabling new business models with IoT

    Ecommerce 2020: Enabling new business models with IoT

    The Internet of Things (IoT) is enabling a slew of new business models. However, due to new requirements the traditional monolithic commerce platforms are not the best choice for the IoT-enabled use-cases. Learn why API-first platforms are the way to…
    - 47 days ago, 11 Dec 19, 7:00am -

Internet Retailer: News

    Practical eCommerce

    • newGoogle’s ‘Host-crowding’ Tweak Impacts Sites with Featured Snippets
      The term "host crowding" refers to multiple organic search listings from a single domain for the same query. With its latest update, Google changed host crowding by removing the traditional organic listing on page 1 when that site occupies the featur…
      - 18 hours ago, 26 Jan 20, 9:51am -
    • DuckDuckGo Attracts Privacy-conscious Shoppers
      DuckDuckGo is a general-purpose search engine that shows results from its own index and about 400 trusted sources. It does not collect or share users' personal information. This single fact could make it popular with tech-savvy, privacy-conscious con…
      - 3 days ago, 24 Jan 20, 9:00am -
    • Lessons from 20 Years of Google Algorithm Updates
      I have been optimizing sites for over 20 years. Still, I sometimes fail to reach the improvements I expected. A strategy may look good on paper but not align to Google’s latest (and secret) algorithm.The post Lessons from 20 Years of Google Algori…
      - 4 days ago, 23 Jan 20, 4:03pm -
    • Done Right, Customer Profiles Drive Revenue
      A good customer profile relies on objective information to describe shoppers, often segmenting them around the reasons they choose a company or product. In this post, I'll offer tips for building and using customer profiles.The post Done Right, Cust…
      - 4 days ago, 23 Jan 20, 9:56am -
    • My 3 Favorite Google Ads’ Filters
      Filters in Google Ads save time. They can be applied to virtually any reporting column. Instead of scrolling through row after row of data, we could apply filters to show only the most important info. The post My 3 Favorite Google Ads’ Filters app…
      - 5 days ago, 22 Jan 20, 10:29am -
    • For 2020, use pre-orders to avoid dead stock
      It is time to plan for the new year. Consider offering pre-orders. It's a topic by itself — researching suitable products, marketing to potential customers, and then communicating with those prospects about their requirements.The post For 2020, us…
      - 6 days ago, 21 Jan 20, 3:21pm -
    • Yes, Smaller Ecommerce Stores Can Evolve (and Prosper)
      Merchants know that ecommerce is highly competitive. It's also dynamic and ever-changing. Alternative forms of selling and servicing (such as social commerce, voice commerce, and chatbots) are examples. What can a smaller online store do to keep up?…
      - 6 days ago, 21 Jan 20, 9:03am -
    • 15 Free Learning Resources for Ecommerce Merchants
      Looking to explore a new technology or learn from industry experts? Online educational resources can help you develop new skills for your business or career at little or no cost. Here is a list of online educational resources to explore in 2020.The…
      - 7 days ago, 20 Jan 20, 1:37pm -
    • Essential Email Marketing Features for Ecommerce in 2020
      The email marketing needs of ecommerce merchants are increasingly sophisticated due to improvements in technology and the demands of consumers. In the post, I'll address the essential email-marketing features for ecommerce merchants in 2020.The post…
      - 7 days ago, 20 Jan 20, 10:00am -
    • How to Rank in Google’s New Popular Products
      Facing declining product searches thanks to marketplaces such as Amazon and Walmart, Google amped up its ecommerce search game last week with a new organic search feature: popular products.The post How to Rank in Google’s New Popular Products appe…
      - 8 days ago, 19 Jan 20, 9:15am -

    The Ecommerce Blog

    • REI breaks the back button

      REI breaks the back button

      Been a while but I came across a usability blunder bad enough I had to share it. REI uses some javascript to do some whacky stuff to the browser history. It’s so bad that on some pages of the site, there were over 30 entries before I could back up…
      - 17 Feb 15, 12:10pm -
    • How not to decline a transaction – ebay and paypal 2013

      How not to decline a transaction – ebay and paypal 2013

      I was amazed today trying to checkout on ebay that ebay and Paypal still haven’t figured out how the transaction flow is supposed to work. If a paypal transaction declines when checking out on ebay, rather than giving an error like reason would sug…
      - 4 Dec 13, 3:17pm -
    • Love your customer and stick it to the repeat buyers, thanks hotels.com

      Love your customer and stick it to the repeat buyers, thanks hotels.com

      Something that I came across today, that for lack of a better description, just flat out pissed me off. I was booking a hotel room on hotels.com, and found some interesting pricing disparaty when I logged into my hotels.com account on another compute…
      - 5 Mar 13, 10:34am -
    • The un-usability of online video
      Just about every news website and blog uses online video as a means of communicating with their audience. Online video started gaining popularity several years ago with the creation of youtube and other video sharing services. Youtube gained immediat…
      - 13 Jan 12, 1:20pm -
    • The importance of hardware consistency
      If you look at any of the posts I’ve done regarding server or computer setups, you’ll find some similarities in the way I set things up. After enough testing myself and reviewing other people’s experience I like to stick with certain brands and…
      - 19 Dec 11, 5:17pm -
    • Call your congress-person, oppose the American Firewall
      In case you haven’t been paying attention to the US political landscape, there is currently a bill in progress dubbed the great American firewall. It is a thoughtless overreaching nightmare’ish bill that claims to be for preventing copyright infr…
      - 17 Nov 11, 11:44am -
    • Who are you sharing your customer data with?

      Who are you sharing your customer data with?

      I see new products and services from large retailers and large online companies all the time. Sometimes these services can be extremely helpful to the ecommerce website owners. Services such as product reviews, facebook or social media widgets, custo…
      - 3 May 11, 1:46pm -
    • SEO for small businesses on a budget
      Taking a break from usability and operations that I normally address. Seobook.com published an outstanding guideline on setting up and marketing a business online on a budget. The guide is straight to the point and offers a ton of good information ab…
      - 11 Feb 11, 12:00pm -
    • Payment method and credit card logo API

      Payment method and credit card logo API

      I just finished a simple credit card logo API which is outlined on my other blog. This offers an easy method of adding credit card logos to an ecommerce website. We designed some very clean icons for each logo. The API supports 2 sizes currently, ful…
      - 12 Jan 11, 9:38am -
    • What is a trust seal actually worth?

      What is a trust seal actually worth?

      I was asked the question this week of what trust seals I would recommend a website use? Trust seals would include services like Mcafee, Truste, the BBB, Verisign SSL, etc. Putting aside any potential real benefits in security, I think that these seal…
      - 28 Oct 10, 11:36am -

    E-Commerce Law

    • 7 Trademark Rules Every Startup Should Know

      7 Trademark Rules Every Startup Should Know

      A trademark or service mark is a brand identifier. Every company offering products or services has at least one. While the name of a product or service tells consumers what it is, the associated mark tells consumers who offers it to the public. The s…
      - 25 May 16, 9:04am -
    • Copyright Basics for Startups and Entrepreneurs

      Copyright Basics for Startups and Entrepreneurs

      In most cases, the value of an early-stage business is based primarily on its intellectual property, such as its rights in inventions, literary and artistic works, and the symbols, images, and names used to identify the business to its prospective cu…
      - 5 May 16, 5:21pm -
    • Virginia Statute Protects Employee Social Media Passwords

      Virginia Statute Protects Employee Social Media Passwords

      On Labor & Employment Law Cocktail, Tim McConville recently discussed a new Virginia law that prohibits employers from requiring current or prospective employees to disclose the user names and passwords associated with their social media accounts.
      - 27 Nov 15, 10:26am -
    • Trademark Selection Basics for Startups and Entrepreneurs

      Trademark Selection Basics for Startups and Entrepreneurs

      After carefully developing an idea for a marketable product or service, many startups and entrepreneurs immediately name it with little thought as to the legal effect of the name chosen. Selecting the brand name of a product or service is an importan…
      - 5 Aug 15, 1:32pm -
    • Copyright Basics for Startups and Entrepreneurs

      Copyright Basics for Startups and Entrepreneurs

      My June article on The Rouse, "Copyright Basics for Startups and Entrepreneurs," has proven to be my most popular yet. It has been shared on social media platforms more than 5,000 times since Friday.
      - 24 Jun 15, 8:39am -
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