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Forrester: eBusiness & Strategy

  • newCan Publicis Sapient + John Maeda Supercharge The Average Company?
    Last week, Publicis Sapient named John Maeda its Chief Experience Officer. You might be thinking “who?” if the rise in business’ focus on design has escaped your radar. Well, Maeda is a world-renowned design leader with a sterling résumé incl…
    - 2 hours ago, 24 Jun 19, 5:31pm -
  • newFORRward: A Weekly Read For Tech And Marketing Execs
    CMOs Must Balance Technology And Creativity Spending Marketers are overfunding technology and underfunding creativity. Forrester forecasts that spending for adtech, martech, data, and analytics will grow between 9% and 11%, while spending for agencie…
    - 8 hours ago, 24 Jun 19, 11:06am -
  • newIt’s Here — The 2019 Forrester Global Map Of Privacy Rights And Regulations
    Security and risk leaders consistently rank compliance with global privacy regulations as one of their top three challenges. To help them, Forrester periodically updates our map of global privacy rights and regulations. Our 2019 version was released…
    - 10 hours ago, 24 Jun 19, 9:35am -
  • Navigate Forrester’s Data Economy Research
    It’s not hard to see the signs that the data economy is heating up. Virtually all decision makers want to be insights-driven. They mine their own data, yet increasingly they want incremental insights that drive further differentiation and competiti…
    - 3 days ago, 21 Jun 19, 10:33am -
  • Game Of (Rods And) Cones: Will Computer Vision Rule The Enterprise?
    (Jeremy Vale coauthored this post.) Brace yourself: Computer vision is coming. “The Long Night” is finally over, and enterprises see the opportunity more clearly than ever. With AI replacing biological rods and cones, computer vision is now a mus…
    - 4 days ago, 20 Jun 19, 5:10pm -
  • Facebook’s Libra Needs To Answer Three Questions
    On June 18, Facebook officially launched its Libra cryptocurrency project, which aims to leverage blockchain technologies to create a new stable cryptocurrency backed by a basket of fiat currencies. Facebook says its aim is to enable accessible and a…
    - 5 days ago, 19 Jun 19, 9:58pm -
  • How To Improve UX For Employees
    Recently, I attended Rosenfeld Media’s Enterprise Experience conference as an input to research I’m conducting about enterprise user experience (UX). My three top takeaways about how to improve UX for employees: Use Sense-Making To Bring Order To…
    - 5 days ago, 19 Jun 19, 9:15pm -
  • Waste Not, Want Not: Can Food Tech Help?
    As the saying goes, if we waste now, we might want it later and regret the waste. Well, it’s even worse than that in the global food system. We waste now, and we want it at the same time. One of the paradoxes around food is that we have both too mu…
    - 5 days ago, 19 Jun 19, 6:11pm -
  • The Future Of Facebook, Inc.: Short-Term Gain, Long-Term Pain
    Based on the many press inquiries we’ve received at Forrester, the industry is keen on predicting Facebook, Inc.’s immediate demise. (Note: Facebook, Inc. is inclusive of the Facebook app, Messenger, Instagram, WhatsApp, and its other apps, servi…
    - 5 days ago, 19 Jun 19, 3:11pm -
  • DTC Disruptors Solve Three Escalating Tensions In Consumer Decision Making
    Direct-to-consumer (DTC) disruptors are storming onto the scene and growing at a rapid clip, proving that the improbable can become reality overnight: Few expected that buying mattresses out of a box or discovering personal eyewear styles from the co…
    - 5 days ago, 19 Jun 19, 12:46pm -

Get Elastic Ecommerce Blog

  • newManufacturers are missing out on major IoT income
    The future has arrived, but how can manufacturers pivot to direct fulfillment? The issue comes down to change management. Manufacturers need to realize that while the old way of selling products has been successful, they will be left in the dust unle…
    - 12 hours ago, 24 Jun 19, 8:00am -
  • 11 ecommerce books to add to your summer reading list

    11 ecommerce books to add to your summer reading list

    Since you can’t read every single ecommerce book out there, we've curated the 11 books we feel will teach you something unique. Learning doesn’t stop once you launch the brand – it's an ongoing journey. The post 11 ecommerce books to add to y…
    - 3 days ago, 21 Jun 19, 8:00am -
  • Apple Pay’s bite of mobile wallets [Infographic]

    Apple Pay’s bite of mobile wallets [Infographic]

    With 74% of the top 100 US retailers accepting Apple Pay in-store and 24% accepting it through mobile websites and apps, Cupertino's mobile wallet is a hot topic in digital payments.Our latest infographic explores Apple's piece of the mobile wallet…
    - 5 days ago, 19 Jun 19, 8:00am -
  • 11 B2B ecommerce must-haves when it comes to UX
    Here are 11 B2B ecommerce must-have experiences that an organization must launch to provide a relevant B2B customer journey. The post 11 B2B ecommerce must-haves when it comes to UX appeared first on Get Elastic Ecommerce Blog.
    - 6 days ago, 18 Jun 19, 8:00am -
  • Microservices and payments: what you need to know
    With their smaller, independent code bases and robust APIs, microservices allow you flexibility to extend commerce to new touchpoints and satisfy unique requirements. But should Payments be built as microservices?The post Microservices and payments:…
    - 7 days ago, 17 Jun 19, 8:00am -
  • B2B industry expert, Brian Beck on why flexibility in an ecommerce platform is crucial to future-proofing business [video]
    In the video, Beck advises organizations to carefully think about their customers' use case when they're first evaluating a B2B ecommerce platform or thinking about replatforming. It's critical to center that on the customers' needs. The post B2B in…
    - 10 days ago, 14 Jun 19, 8:00am -
  • The anatomy of a top-notch ecommerce website [infographic]

    The anatomy of a top-notch ecommerce website [infographic]

    Your customers should always be at the center of your business decisions. With that being said, the user experience (UX) you offer when building your ecommerce site needs to take precedence. Check out this infographic on the anatomy of a top-notch ec…
    - 11 days ago, 13 Jun 19, 8:00am -
  • The truth about Apple Pay for ecommerce

    The truth about Apple Pay for ecommerce

    Apple reports retail giants J. Crew and Lululemon have raised mobile conversion with Apple Pay by 20% or more. Yet both retailers have since removed the mobile wallet from their websites and apps. Is Apple Pay right for you? Read on.The post The tru…
    - 12 days ago, 12 Jun 19, 8:00am -
  • 10 best practices for a successful ecommerce homepage [infographic]
    Ecommerce sales are projected to grow to almost $3.5 trillion this year; and grabbing only a tiny portion of the market share means generating some serious profit. Your homepage is the one chance at a great first impression.The post 10 best practice…
    - 13 days ago, 11 Jun 19, 8:00pm -
  • Why API-first commerce grows business faster
    API-first commerce will become the heart of your business streamlining operations. Here are five ways an API approach boosts business. The post Why API-first commerce grows business faster appeared first on Get Elastic Ecommerce Blog.
    - 14 days ago, 10 Jun 19, 8:00am -

Internet Retailer: News

    Practical eCommerce

    • newAfter Magento 1, build something special
      Magento stopped supporting version 1 this month. Many ecommerce businesses running Magento 1 will be looking for alternatives. There is no shortage of recommendations and advice. Leading contenders include Shopify, WooCommerce, and Open Cart, among o…
      - 10 hours ago, 24 Jun 19, 9:28am -
    • new15 SEO Plugins for WordPress
      Here is a list of search-engine-optimization plugins for WordPress. There are all-in-one plugins that provide a variety of tools and, also, plugins to improve specific search-related areas, such as site speed, tags, and image optimization. All of the…
      - 11 hours ago, 24 Jun 19, 8:15am -
    • 7 Gaps in Google Analytics That Require Additional Tools
      Google Analytics is a powerful, free web analytics platform. However, it has gaps that are better served by other tools. I'll address those gaps and tools in this post.The post 7 Gaps in Google Analytics That Require Additional Tools appeared first…
      - 1 day ago, 23 Jun 19, 9:47am -
    • 9 Ways UX Improves Rankings and Revenue
      User experience impacts organic search performance. A positive UX reduces bounces and encourages visitors to browse and purchase. It drives ratings, referrals, and inbound links. These nine factors influence user experience and thus organic search tr…
      - 3 days ago, 21 Jun 19, 10:12am -
    • Branding Is the Key to More Ecommerce Sales
      Positive branding is key for any business. It takes a lot of work over time, but the benefits make it worthwhile.  The products you sell, interactions with shoppers, transparency — all impact branding.The post Branding Is the Key to More Ecommerc…
      - 4 days ago, 20 Jun 19, 9:39am -
    • Tips for Diagnosing Steep Drops in Organic Search Traffic
      If you own or manage an ecommerce business and organic search traffic drops suddenly, it can feel like the sky is falling. You might not know what went wrong. Here are a few tips for diagnosing a steep drop in organic traffic to your ecommerce site.…
      - 5 days ago, 19 Jun 19, 10:00am -
    • Email Case Study: Wayfair’s Triggered, Personalized Campaigns
      Some of the most successful marketing emails are triggered by a shopper's behavior. This was the case with Wayfair. Its series of emails to me is a good example of a personalized, browse-recovery campaign. In this post, I'll analyze the elements of t…
      - 6 days ago, 18 Jun 19, 12:11pm -
    • How to Choose a Digital Agency for Your Ecommerce Business
      Outsourcing aspects of an ecommerce business can help management focus on critical areas. It can also deliver sophisticated skills and insights that are unavailable in-house. But choosing the right outsourced partner is not easy.The post How to Choo…
      - 6 days ago, 18 Jun 19, 9:39am -
    • Ecommerce Product Releases: June 17, 2019
      Here is a list of product releases and updates for mid-June from companies that offer services to online merchants. There are updates on visual search, fulfillment tools, artificial intelligence, personalization, and selling on Amazon.The post Ecomm…
      - 7 days ago, 17 Jun 19, 2:05pm -
    • 12 New Ecommerce Books for Summer 2019
      For your summer reading list, here's a batch of new ecommerce books. There are titles on multichannel marketing, blockchain technology, startup strategy, funding your business, and producing successful videos.The post 12 New Ecommerce Books for Summ…
      - 7 days ago, 17 Jun 19, 7:57am -

    The Ecommerce Blog

    • REI breaks the back button

      REI breaks the back button

      Been a while but I came across a usability blunder bad enough I had to share it. REI uses some javascript to do some whacky stuff to the browser history. It’s so bad that on some pages of the site, there were over 30 entries before I could back up…
      - 17 Feb 15, 12:10pm -
    • How not to decline a transaction – ebay and paypal 2013

      How not to decline a transaction – ebay and paypal 2013

      I was amazed today trying to checkout on ebay that ebay and Paypal still haven’t figured out how the transaction flow is supposed to work. If a paypal transaction declines when checking out on ebay, rather than giving an error like reason would sug…
      - 4 Dec 13, 3:17pm -
    • Love your customer and stick it to the repeat buyers, thanks hotels.com

      Love your customer and stick it to the repeat buyers, thanks hotels.com

      Something that I came across today, that for lack of a better description, just flat out pissed me off. I was booking a hotel room on hotels.com, and found some interesting pricing disparaty when I logged into my hotels.com account on another compute…
      - 5 Mar 13, 10:34am -
    • The un-usability of online video
      Just about every news website and blog uses online video as a means of communicating with their audience. Online video started gaining popularity several years ago with the creation of youtube and other video sharing services. Youtube gained immediat…
      - 13 Jan 12, 1:20pm -
    • The importance of hardware consistency
      If you look at any of the posts I’ve done regarding server or computer setups, you’ll find some similarities in the way I set things up. After enough testing myself and reviewing other people’s experience I like to stick with certain brands and…
      - 19 Dec 11, 5:17pm -
    • Call your congress-person, oppose the American Firewall
      In case you haven’t been paying attention to the US political landscape, there is currently a bill in progress dubbed the great American firewall. It is a thoughtless overreaching nightmare’ish bill that claims to be for preventing copyright infr…
      - 17 Nov 11, 11:44am -
    • Who are you sharing your customer data with?

      Who are you sharing your customer data with?

      I see new products and services from large retailers and large online companies all the time. Sometimes these services can be extremely helpful to the ecommerce website owners. Services such as product reviews, facebook or social media widgets, custo…
      - 3 May 11, 1:46pm -
    • SEO for small businesses on a budget
      Taking a break from usability and operations that I normally address. Seobook.com published an outstanding guideline on setting up and marketing a business online on a budget. The guide is straight to the point and offers a ton of good information ab…
      - 11 Feb 11, 12:00pm -
    • Payment method and credit card logo API

      Payment method and credit card logo API

      I just finished a simple credit card logo API which is outlined on my other blog. This offers an easy method of adding credit card logos to an ecommerce website. We designed some very clean icons for each logo. The API supports 2 sizes currently, ful…
      - 12 Jan 11, 9:38am -
    • What is a trust seal actually worth?

      What is a trust seal actually worth?

      I was asked the question this week of what trust seals I would recommend a website use? Trust seals would include services like Mcafee, Truste, the BBB, Verisign SSL, etc. Putting aside any potential real benefits in security, I think that these seal…
      - 28 Oct 10, 11:36am -

    E-Commerce Law

    • 7 Trademark Rules Every Startup Should Know

      7 Trademark Rules Every Startup Should Know

      A trademark or service mark is a brand identifier. Every company offering products or services has at least one. While the name of a product or service tells consumers what it is, the associated mark tells consumers who offers it to the public. The s…
      - 25 May 16, 9:04am -
    • Copyright Basics for Startups and Entrepreneurs

      Copyright Basics for Startups and Entrepreneurs

      In most cases, the value of an early-stage business is based primarily on its intellectual property, such as its rights in inventions, literary and artistic works, and the symbols, images, and names used to identify the business to its prospective cu…
      - 5 May 16, 5:21pm -
    • Virginia Statute Protects Employee Social Media Passwords

      Virginia Statute Protects Employee Social Media Passwords

      On Labor & Employment Law Cocktail, Tim McConville recently discussed a new Virginia law that prohibits employers from requiring current or prospective employees to disclose the user names and passwords associated with their social media accounts.
      - 27 Nov 15, 10:26am -
    • Trademark Selection Basics for Startups and Entrepreneurs

      Trademark Selection Basics for Startups and Entrepreneurs

      After carefully developing an idea for a marketable product or service, many startups and entrepreneurs immediately name it with little thought as to the legal effect of the name chosen. Selecting the brand name of a product or service is an importan…
      - 5 Aug 15, 1:32pm -
    • Copyright Basics for Startups and Entrepreneurs

      Copyright Basics for Startups and Entrepreneurs

      My June article on The Rouse, "Copyright Basics for Startups and Entrepreneurs," has proven to be my most popular yet. It has been shared on social media platforms more than 5,000 times since Friday.
      - 24 Jun 15, 8:39am -
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