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Forrester: eBusiness & Strategy

  • Palo Alto Networks acquires cloud monitoring and workload management specialist Evident.io
    Palo Alto Networks (PAN) today announced plans to acquire Evident.io, a predominantly API-based cloud monitoring vendor for a cash purchase price of $300m. Evident.io has a large mindshare with Forrester’s end user clients and is also mentioned by…
    - 42 days ago, 14 Mar 18, 5:51pm -
  • The GDPR and The B2B Marketer: Ready or Not, Here I Come
    The deadline for compliance with the GDPR is May 25, 2018, but the preparations of many B2B marketers range from nonchalant to indifferent. In our research interviews and inquiries about the GDPR, we find that many B2B marketers don’t think the reg…
    - 42 days ago, 14 Mar 18, 11:41am -
  • Mobile World Congress 2018 Felt More Telco-Centric Again
    Now that the dust has settled from Mobile World Congress 2018, it is possible to get a better feel which mobility themes will set the tone for the coming year of mobility. These observations are of course subjective; they only reflect my observations…
    - 42 days ago, 14 Mar 18, 5:36am -
  • Salesforce Nicely Rounds Out Its B2B CRM With CloudCraze
    On March 12, Salesforce announced its intent to acquire CloudCraze, a B2B eCommerce application. This savvy and long-anticipated move nicely rounds out its broad CRM portfolio and supports B2B customers through their engagement journey. This eCommerc…
    - 42 days ago, 14 Mar 18, 2:03am -
  • The Buyer’s Guide To Cybersecurity Services
    During every Forrester Wave™ evaluation I conduct, I spend time sifting through vendor responses, data, client surveys, and reference interviews and develop an outline of recurring themes — the good, the bad, the new, the old, etc. After the Wave…
    - 43 days ago, 13 Mar 18, 3:11pm -
  • Who Owns The Data In Your IoT Platform? It Doesn’t Have To Be Confusing
    Software platforms to support the industrial internet of things (IoT) are becoming very credible options. But despite their appeal, I constantly hear from clients who are wary. These clients don’t doubt the technical capabilities of the platform, o…
    - 43 days ago, 13 Mar 18, 10:56am -
  • Salesforce Acquires B2B eCommerce Platform CloudCraze
    Salesforce decided to round out its suite of CRM applications by acquiring an eCommerce platform. Sound familiar? Well, it should. In fact, it was less than two years ago that Salesforce acquired Burlington, Massachusetts-based Demandware. For those…
    - 44 days ago, 12 Mar 18, 5:03pm -
  • Think Olympics Marketing Is As Simple As “Go America!”? Think Again.
    One of the guests I’ll be welcoming at Consumer Marketing 2018 in April is Jennifer Storms, CMO of NBC Sports Group. The other day, we were chatting about how much more complicated marketing for the Olympics is than most of us would expect. Here ar…
    - 44 days ago, 12 Mar 18, 2:03pm -
  • New Tech: Forrester Helps Navigate Uncertainty In Emerging Technology Markets
    Do you know what the following 10 things have in common? Airbnb iPad iPhone Kickstarter Lyft Spotify Tesla Roadster Uber Venmo WhatsApp None of these things existed when I joined Forrester in 2006. Today, WhatsApp boasts more than 1 billion daily use…
    - 44 days ago, 12 Mar 18, 12:26pm -
  • Look To Government To Inspire Your Sourcing Process Makeover
    What industries come to mind when you think of innovation or being on the cutting edge? Retail or high-tech maybe, but probably not government. What about industries that are on the cutting edge of sourcing and procurement? Definitely not government.…
    - 44 days ago, 12 Mar 18, 11:16am -

Get Elastic Ecommerce Blog

  • The GDPR: Its Impact on Brands and Benefits to Consumers

    The GDPR: Its Impact on Brands and Benefits to Consumers

    Online activities generate data that can be collected, stored, and shared. Shopping online, interacting with social media, installing mobile apps...The post The GDPR: Its Impact on Brands and Benefits to Consumers appeared first on Get Elastic Ecomm…
    - 20 days ago, 5 Apr 18, 2:51pm -
  • Prepare for Conversational Commerce

    Prepare for Conversational Commerce

    Customers don’t just use messaging apps, they prefer them. The point of conversational commerce is convenience. It allows people to...The post Prepare for Conversational Commerce appeared first on Get Elastic Ecommerce Blog.
    - 28 days ago, 28 Mar 18, 4:16pm -
  • SXSW 2018 Sets the Blueprint for Customer Engagement in the City of the Future

    SXSW 2018 Sets the Blueprint for Customer Engagement in the City of the Future

    Very few events manage to bring together such a vast array of content like Austin’s South by Southwest (SXSW). With...The post SXSW 2018 Sets the Blueprint for Customer Engagement in the City of the Future appeared first on Get Elastic Ecommerce B…
    - 34 days ago, 22 Mar 18, 2:50pm -
  • Experience Adaptive Commerce at South by Southwest

    Experience Adaptive Commerce at South by Southwest

    A guest blog post by Will Brown, Emerging Commerce Offerings, Accenture Interactive. This weekend, we’re in Austin Texas at the...The post Experience Adaptive Commerce at South by Southwest appeared first on Get Elastic Ecommerce Blog.
    - 48 days ago, 8 Mar 18, 9:54am -
  • Dynamic Pricing and the New Formula for Profit

    Dynamic Pricing and the New Formula for Profit

    Dynamic pricing or flexible pricing isn’t new. Before the 19th century, customers haggled for discounts, and loyal patrons were often...The post Dynamic Pricing and the New Formula for Profit appeared first on Get Elastic Ecommerce Blog.
    - 54 days ago, 2 Mar 18, 3:42pm -
  • Modern Commerce and the 8-Second Rule

    Modern Commerce and the 8-Second Rule

    This post is based on the webinar Experience-driven modern commerce powered by Adobe and Elastic Path. You have eight seconds...The post Modern Commerce and the 8-Second Rule appeared first on Get Elastic Ecommerce Blog.
    - 62 days ago, 22 Feb 18, 3:10pm -
  • The 3 C’s of Commerce that Build Customer Delight and Loyalty

    The 3 C’s of Commerce that Build Customer Delight and Loyalty

    Commerce has evolved beyond the cart into an entire ecosystem. It’s not enough to have a beautiful website, a drop-down...The post The 3 C’s of Commerce that Build Customer Delight and Loyalty appeared first on Get Elastic Ecommerce Blog.
    - 76 days ago, 8 Feb 18, 5:32pm -
  • Building a Digital Experience Platform for Modern Commerce: 5 Must-Have Pillars

    Building a Digital Experience Platform for Modern Commerce: 5 Must-Have Pillars

    The forces of modern commerce have changed all the rules. Lessons learned back in the days of single-screen ecommerce did...The post Building a Digital Experience Platform for Modern Commerce: 5 Must-Have Pillars appeared first on Get Elastic Ecomme…
    - 83 days ago, 1 Feb 18, 12:16pm -
  • How E-Commerce Can Become Carriers’ ‘Secret Weapon’ to Unified Customer Experiences

    How E-Commerce Can Become Carriers’ ‘Secret Weapon’ to Unified Customer Experiences

    Today’s post originally ran on Wireless Week. Against the technical backdrop of increasing expectations for always-on internet and mobile services,...The post How E-Commerce Can Become Carriers’ ‘Secret Weapon’ to Unified Customer Experience…
    - 91 days ago, 24 Jan 18, 6:00pm -
  • Experience-Driven Commerce from Elastic Path and Adobe: making every moment shoppable

    Experience-Driven Commerce from Elastic Path and Adobe: making every moment shoppable

    Today, at the NRF show in New York, Adobe announced a new set of services to enable experience-driven commerce. Elastic...The post Experience-Driven Commerce from Elastic Path and Adobe: making every moment shoppable appeared first on Get Elastic Ec…
    - 99 days ago, 16 Jan 18, 1:44pm -

Internet Retailer: News

    Practical eCommerce

    • newFormer Amazon Exec on Maintaining Brand Control
      James Thomson spent six years as head of Amazon Services, which recruits sellers to Amazon’s marketplace. He is now co-founder and partner of Buy Box Experts, a consultancy, and co-founder ... The post Former Amazon Exec on Maintaining Brand Contr…
      - 2 hours ago, 25 Apr 18, 7:05am -
    • newDoes WooCommerce Fit B2B Companies?
      WooCommerce is among the fastest growing platforms. We've addressed it many times. B2C merchants, especially, value WooCommerce's flexibility and plugin options. My expertise, however, is with B2B companies. In my experience, companies with meaningfu…
      - 20 hours ago, 24 Apr 18, 12:47pm -
    • new9 Ways to Appeal to Millennial Shoppers
      Millennials may not have much disposable income but they tend to spend more freely than the generations before them. So it makes sense to update your online store to cater to this group. How does a store that doesn’t necessarily target millennials…
      - 22 hours ago, 24 Apr 18, 11:12am -
    • Europe-based merchant accesses GDPR
      The E.U.'s new data protection law goes into effect on May 25. Many businesses here in Europe and elsewhere have ignored it. That is a mistake. Failure to comply could result in an eye-watering fine of $20 million. If your company does business or co…
      - 2 days ago, 23 Apr 18, 12:26pm -
    • 16 Tools for Website Accessibility
      "Web accessibility" refers to content designed so that people with disabilities can access it. Accessibility involves a wide range of disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological. Here i…
      - 2 days ago, 23 Apr 18, 8:49am -
    • How to Implement SEO Tactics in Large Companies
      There’s a perception that search engine optimization requires no resources. Executives sometimes think that SEO is simply a matter of editing existing content. As a result, they don't fund or staff SEO adequately to see real organic search performa…
      - 3 days ago, 22 Apr 18, 9:35am -
    • 5 Product Page Differentiators for 2018
      Performance and superior communications set ecommerce product pages apart from the crowd in 2018.Thanks to established user-interface conventions, online sellers know the components of a good product detail page. They ... The post 5 Product Page Di…
      - 5 days ago, 20 Apr 18, 8:50am -
    • Getting Reacquainted with LinkedIn Ads
      Advertising on LinkedIn has come a long way. But the platform still isn’t getting the attention it deserves.Until now.With Facebook’s data controversy and the renewed concerns about online privacy, advertisers ... The post Getting Reacquainted…
      - 6 days ago, 19 Apr 18, 5:13pm -
    • 5 Ways to Increase Sales at Checkout for a WooCommerce Store
      Increasing sales from shoppers that are in the process of buying is easier than recruiting new customers. In-process shoppers have jumped the trust barrier.In this post, I’ll address five ways ... The post 5 Ways to Increase Sales at Checkout for…
      - 6 days ago, 19 Apr 18, 9:31am -
    • How to Optimize Mobile Search for Voice, Barcodes, and Images
      The traditional behavior of typing keyword phrases in a Google’s search box is being replaced by searches for voice, barcodes, and images. It is impractical to type long-tail searches on mobile devices. But this difficulty also presents opportuniti…
      - 7 days ago, 18 Apr 18, 10:22am -

    The Ecommerce Blog

    • REI breaks the back button

      REI breaks the back button

      Been a while but I came across a usability blunder bad enough I had to share it. REI uses some javascript to do some whacky stuff to the browser history. It’s so bad that on some pages of the site, there were over 30 entries before I could back up…
      - 17 Feb 15, 12:10pm -
    • How not to decline a transaction – ebay and paypal 2013

      How not to decline a transaction – ebay and paypal 2013

      I was amazed today trying to checkout on ebay that ebay and Paypal still haven’t figured out how the transaction flow is supposed to work. If a paypal transaction declines when checking out on ebay, rather than giving an error like reason would sug…
      - 4 Dec 13, 3:17pm -
    • Love your customer and stick it to the repeat buyers, thanks hotels.com

      Love your customer and stick it to the repeat buyers, thanks hotels.com

      Something that I came across today, that for lack of a better description, just flat out pissed me off. I was booking a hotel room on hotels.com, and found some interesting pricing disparaty when I logged into my hotels.com account on another compute…
      - 5 Mar 13, 10:34am -
    • The un-usability of online video
      Just about every news website and blog uses online video as a means of communicating with their audience. Online video started gaining popularity several years ago with the creation of youtube and other video sharing services. Youtube gained immediat…
      - 13 Jan 12, 1:20pm -
    • The importance of hardware consistency
      If you look at any of the posts I’ve done regarding server or computer setups, you’ll find some similarities in the way I set things up. After enough testing myself and reviewing other people’s experience I like to stick with certain brands and…
      - 19 Dec 11, 5:17pm -
    • Call your congress-person, oppose the American Firewall
      In case you haven’t been paying attention to the US political landscape, there is currently a bill in progress dubbed the great American firewall. It is a thoughtless overreaching nightmare’ish bill that claims to be for preventing copyright infr…
      - 17 Nov 11, 11:44am -
    • Who are you sharing your customer data with?

      Who are you sharing your customer data with?

      I see new products and services from large retailers and large online companies all the time. Sometimes these services can be extremely helpful to the ecommerce website owners. Services such as product reviews, facebook or social media widgets, custo…
      - 3 May 11, 1:46pm -
    • SEO for small businesses on a budget
      Taking a break from usability and operations that I normally address. Seobook.com published an outstanding guideline on setting up and marketing a business online on a budget. The guide is straight to the point and offers a ton of good information ab…
      - 11 Feb 11, 12:00pm -
    • Payment method and credit card logo API

      Payment method and credit card logo API

      I just finished a simple credit card logo API which is outlined on my other blog. This offers an easy method of adding credit card logos to an ecommerce website. We designed some very clean icons for each logo. The API supports 2 sizes currently, ful…
      - 12 Jan 11, 9:38am -
    • What is a trust seal actually worth?

      What is a trust seal actually worth?

      I was asked the question this week of what trust seals I would recommend a website use? Trust seals would include services like Mcafee, Truste, the BBB, Verisign SSL, etc. Putting aside any potential real benefits in security, I think that these seal…
      - 28 Oct 10, 11:36am -

    E-Commerce Law

    • 7 Trademark Rules Every Startup Should Know

      7 Trademark Rules Every Startup Should Know

      A trademark or service mark is a brand identifier. Every company offering products or services has at least one. While the name of a product or service tells consumers what it is, the associated mark tells consumers who offers it to the public. The s…
      - 25 May 16, 9:04am -
    • Copyright Basics for Startups and Entrepreneurs

      Copyright Basics for Startups and Entrepreneurs

      In most cases, the value of an early-stage business is based primarily on its intellectual property, such as its rights in inventions, literary and artistic works, and the symbols, images, and names used to identify the business to its prospective cu…
      - 5 May 16, 5:21pm -
    • Virginia Statute Protects Employee Social Media Passwords

      Virginia Statute Protects Employee Social Media Passwords

      On Labor & Employment Law Cocktail, Tim McConville recently discussed a new Virginia law that prohibits employers from requiring current or prospective employees to disclose the user names and passwords associated with their social media accounts.
      - 27 Nov 15, 10:26am -
    • Trademark Selection Basics for Startups and Entrepreneurs

      Trademark Selection Basics for Startups and Entrepreneurs

      After carefully developing an idea for a marketable product or service, many startups and entrepreneurs immediately name it with little thought as to the legal effect of the name chosen. Selecting the brand name of a product or service is an importan…
      - 5 Aug 15, 1:32pm -
    • Copyright Basics for Startups and Entrepreneurs

      Copyright Basics for Startups and Entrepreneurs

      My June article on The Rouse, "Copyright Basics for Startups and Entrepreneurs," has proven to be my most popular yet. It has been shared on social media platforms more than 5,000 times since Friday.
      - 24 Jun 15, 8:39am -
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    PopMuse

    About PopMuse

    A curated aggregation of musings from across the land and of different subject matters for the scanoholics.