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Majestic SEO

Search Engine Guide

  • What's Your Social Channel? How to Decide Which Social Media Platform Is Best for Your Business

    What's Your Social Channel? How to Decide Which Social Media Platform Is Best for Your Business

    by Robert Clough 3.484 billion people are on social media as of 2019. It's no wonder businesses are beginning to focus their attention on building social media profiles for their companies. Picking a social channel for your business can be ove…
    - 1 day ago, 18 Nov 19, 9:02am -
  • 5 Useful PPC Bid Management Tips

    5 Useful PPC Bid Management Tips

    by Robert Clough Pay Per Click, or PPC, has been a revolutionary success in internet marketing. Its impact is so wide that the bidding for various PPC ads has become a hot button debate item!PPC bid management is a key skill that any business,…
    - 2 days ago, 17 Nov 19, 1:24pm -
  • Branded: 3 Creative Branding Trends That Will Win The Internet In 2020

    Branded: 3 Creative Branding Trends That Will Win The Internet In 2020

    by Robert Clough Did you know it takes five to seven impressions for people to remember your brand? Even if you have an amazing marketing strategy, you may not be memorable if potential customers don't experience your messaging regularly. You ma…
    - 3 days ago, 16 Nov 19, 9:23pm -
  • Google AdWords Basics: 5 Fundamentals For Real-Time Success

    Google AdWords Basics: 5 Fundamentals For Real-Time Success

    by Robert Clough Back in 2014, there was a push by sources like Forbes for small businesses to avoid Google AdWords. Flash forward--now even Forbes recognizes the important of AdWords in small business success.So why the change of heart? The co…
    - 25 days ago, 25 Oct 19, 11:37am -
  • Your Business Needs a Website Audit and Here's Why!

    Your Business Needs a Website Audit and Here's Why!

    by Robert Clough Getting your website online is only the first step. If you don't stay on top of things, you won't be able to take advantage of the benefits a website brings.There are 1.7 billion sites on the internet. You need to stand out fro…
    - 25 days ago, 25 Oct 19, 8:34am -
  • Want to Spend Less On Marketing? 10 Cheap Marketing Tricks to Know

    Want to Spend Less On Marketing? 10 Cheap Marketing Tricks to Know

    by Robert Clough Are there any marketing tricks and free advertising ideas that work?Contrary to common knowledge, mostly all traditional marketing tricks work. Sure, we've had to change things because of the internet, but the same basic princi…
    - 33 days ago, 17 Oct 19, 3:10pm -
  • Your Customer Retention Plan: 9 Effective Ways to Keep Your Customers

    Your Customer Retention Plan: 9 Effective Ways to Keep Your Customers

    by Robert Clough What if your business was squandering its most important resource?Most businesses focus their attention on bringing in new customers. However, it is even more important for you to hold onto the customers you already have.That'…
    - 36 days ago, 14 Oct 19, 6:52pm -
  • SEO vs PPC: A Quick Guide to Online Marketing

    SEO vs PPC: A Quick Guide to Online Marketing

    by Robert Clough Search engine marketing is better than Pay Per Click (PPC) marketing on almost every occasion. However, there are many times when the search engines are not your friend, in which case the SEO vs PPC argument starts to apply. Her…
    - 43 days ago, 7 Oct 19, 10:35pm -
  • 5 Ways to Engage People Who You Actually Want as Customers

    5 Ways to Engage People Who You Actually Want as Customers

    by Robert Clough Trying to increase engagement with your ideal customer?Not sure how to engage the right people online?While building up your audience online is incredibly important in the digital age, it means little if you're not reaching t…
    - 43 days ago, 7 Oct 19, 9:52am -
  • 10 Key Characteristics of Successful Marketing Videos

    10 Key Characteristics of Successful Marketing Videos

    by Robert Clough The phrase "lights, camera, action!" isn't just for Hollywood anymore. Today, more companies are making their own high-quality videos to attract new customers to their business. 55% of people worldwide watch videos online e…
    - 49 days ago, 1 Oct 19, 8:00am -

Search Engine Journal

Search Engine Land

Search Engine Rountable

SEO Chicks

  • How Should You Vet A Referral?

    How Should You Vet A Referral?

    I was recently approached by someone who immediately had that demanding vibe that so heavily annoys me and makes me get more frown lines, and that encounter has caused me to rethink how I vet a client, both for my own business and to send out as a re…
    - 16 Jul 14, 9:22am -
  • Guardians of the Galaxy Preview – Is Gamora An Homage to SEO Chicks?

    Guardians of the Galaxy Preview – Is Gamora An Homage to SEO Chicks?

    Green for Gamora – green for SEO Chicks. I see a direct correlation to the ass-kicking female lead from Guardians of the Galaxy and all the SEO Chicks rolled into one. There’s the brains, the sass, the dexterity, the resourcefulness, the do and t…
    - 8 Jul 14, 5:50pm -
  • SES London 2014 – Day 1 Takeaway: 52 Stats, tips and quotes from #seslon

    SES London 2014 – Day 1 Takeaway: 52 Stats, tips and quotes from #seslon

      I’mma keep this to the point… Keynote - Bruce Daisley of Twitter: Running In Real Time: Bringing Campaigns to Life by Marketing in the Moment Superbowl 2013 – 25 million tweets yet Oreo managed to be timely, current and humorous and stand ou…
    - 11 Feb 14, 11:10am -
  • Enter Your Awesomeness for the European Search Awards

    Enter Your Awesomeness for the European Search Awards

    Oh yeah – The search is on for Europe’s top search and digital talent, as the European Search Awards 2014 is OPEN for entries! You know you want to get your shizzle on and show off how absolutely amazeballs AWESOME you are, don’tcha? DONTCHA???…
    - 15 Jan 14, 8:01am -
  • Technical SEO Best-Practise: Slides from The Digital Marketing Show
    Last week myself and my UK-based fellow SEO Chicks spoke at the Digital Marketing Show at Londons’ Excel. Our panel discussion was on Technical SEO, with each of us leading a few slides on one main topic; detailing the best-practise concerns and of…
    - 3 Dec 13, 6:14am -
  • Click-to-call Syntax and a Weird 404 Issue

    Click-to-call Syntax and a Weird 404 Issue

    For many of us working in technical SEO for an agency, the first stage of any new client win is to perform a site audit. Whilst many agencies will have their own procedures most experienced professionals will start with crawl-related checks and resea…
    - 14 Nov 13, 7:00am -
  • What Online Marketers Can Learn from the Arts Sector (and vice versa)
    I recently had the opportunity to attend a conference on digital engagement in the arts sector. The conference took place in Brighton and was hosted by Culture24. Culture24 is a non-profit organisation with a mission “to support the cultural secto…
    - 26 Sep 13, 10:55am -
  • Gimme My Money

    Gimme My Money

    Recently we’ve seen several SEOs fussing about not getting paid, resorting to outing the offenders. Everyone’s favorite Dutchman-in-Ireland Barry Adams wrote “How I’ve Been Shafted By Darryl Collins from Banjax and Gingerparts” (which sound…
    - 16 Sep 13, 10:18am -
  • What Is ‘Mobile’?

    What Is ‘Mobile’?

    Mobile traffic, mobile websites, mobile apps. These and similar phrases are increasingly being discussed in SEO circles, but sometimes (and I am as guilty of this as anyone) we forget to define what we actually mean by the term ‘mobile’. The Offi…
    - 25 Jul 13, 7:30am -
  • Could A Chimp Still Do SEO? A Followup

    Could A Chimp Still Do SEO? A Followup

    In 2007 I was much more obnoxious (and had more free time) and I wrote a post about whether chimps could take over our jobs. I’m still sure that they could definitely perform certain functions in this industry, besides being DAMNED cute even if the…
    - 15 Jul 13, 7:59am -
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  • 8 Step Guide to Help Your Blog Improve Conversion Rate

    8 Step Guide to Help Your Blog Improve Conversion Rate


    - 13 Jun 17, 8:34am -
  • Essential Guide for Conversion Rate Optimization in Ecommerce – 7 Step Guide Which Will Skyrocket your Shop Sales

    Essential Guide for Conversion Rate Optimization in Ecommerce – 7 Step Guide Which Will Skyrocket your Shop Sales

    We mean by conversion a desired action the visitor takes upon visiting a website.  Conversion Rate Optimization (CRO – industry accepted acronym) represents the process of optimizing a website for the desired action we want the visitor to take.…
    - 23 May 17, 6:00am -
  • Hire the Right SEO Company for Your Business

    Hire the Right SEO Company for Your Business

    How to Hire the Right SEO CompanyUnderstanding the steps that your hired SEO service would go through (in order to increase your rankings) is always recommended, especially if you want to make sure that you’re hiring the proper people to handle…
    - 29 Sep 16, 10:11am -
  • Competitive Analysis for Entrepreneurs

    Competitive Analysis for Entrepreneurs

    What Is “Competitive Analysis”?Competitive analysis is the process of analyzing your competitors, which are the people you’re trying to run against in specific markets. If you’re somebody that is interested in providing a website that sell…
    - 15 Sep 16, 7:00am -
  • Rank and Convert with Great Content

    Rank and Convert with Great Content

     When it comes to producing high-quality content for your online endeavours, there are a lot of different ways to approach the process (especially through the use of a user experience SEO service). One thing is for certain, you always want to mak…
    - 31 Aug 16, 7:30am -
  • Critical aspects to consider while doing an eCommerce audit!

    Critical aspects to consider while doing an eCommerce audit!

    A Few Things to Be Validated While Auditing E-Commerce Sites (for SEO)How to Be “Perfect” (In a Sense!)Your website is pretty much the final stand when it comes to the battle being fought (the conversion battle, of course) – and that’s wh…
    - 31 May 16, 5:57am -
  • How to Choose a Domain Name for Maximum SEO

    How to Choose a Domain Name for Maximum SEO

    The RundownIn order to get the most out of your SEO process, you’ve got to ensure that your domain is suitable for the project at hand. SEO isn’t something that you can just slap together, and it usually calls for an abundance of professional…
    - 16 May 16, 7:53am -
  • 5 Ultimate Tricks to Deal with Unhappy Customers on Social Media

    5 Ultimate Tricks to Deal with Unhappy Customers on Social Media

    “You can’t make everyone happy!” Cliché but true! No matter how good your products are, or how awesome your services may be, there will be some customers who will be unhappy with you and will show their displeasure on different channels inclu…
    - 6 May 16, 5:32am -
  • 9 SEO Errors of E-Commerce Websites

    9 SEO Errors of E-Commerce Websites

    In the world of E-Commerce websites, you’re going to be dealing with a lot of different variables. As a result, you aren’t always going to find it easy to manage your page – and that’s okay. In order to make the most out of your E-Commerce…
    - 4 May 16, 10:17am -
  • Tips and Tricks to get you started with Social Media Marketing

    Tips and Tricks to get you started with Social Media Marketing

    Just when you’ve decided to build your social media presence, you face the dilemma “where do I begin”. You have so many platforms, so many users to connect with, a plethora of content you can explore from various angles!You should know that t…
    - 30 Mar 16, 7:30am -

Slingshot SEO: Blog

  • [GUIDE] Master the Art of Content Repurposing

    [GUIDE] Master the Art of Content Repurposing

    December 4th, 2012 by Steven Shattuck According to the Content Marketing Institute’s annual report, 64 percent of B2B content marketers say they are challenged with producing enough content. Marketers understand the importance of content like blog…
    - 4 Dec 12, 1:51pm -
  • Evolving Sales from ‘Always Be Closing’ to ‘Always Be Helping’

    Evolving Sales from ‘Always Be Closing’ to ‘Always Be Helping’

    December 4th, 2012 by Aaron Aders The classic Glengarry Glen Ross scene is unforgettable – not only to those who saw the movie, but also to anyone who held a sales position in the 20th century. The ABC (Always Be Closing) sales methodology reigne…
    - 4 Dec 12, 1:51pm -
  • 13 Indispensable Plugins for the WordPress Developer Toolkit
    December 3rd, 2012 by Steven Shattuck According to data reported in 2011 by W3Techs, WordPress is used by 55.0% of all websites with a known content management system. This represents 17.3% of all websites. Yoast.com reports that 72.4 million websi…
    - 3 Dec 12, 1:51pm -
  • [Guide] Google Analytics Cost Data Import Tool

    [Guide] Google Analytics Cost Data Import Tool

    November 29th, 2012 by Aaron Aders Google Analytics (GA) recently announced the creation of a new feature called the Cost Data Import Tool. The idea behind this tool is pretty easy to understand: you manually import costs related to the online advert…
    - 29 Nov 12, 1:51pm -
  • Don’t Fall for the Web Analytics One-Night Stand

    Don’t Fall for the Web Analytics One-Night Stand

    November 28th, 2012 by Aaron Aders While attending SES San Francisco this year, I was able to watch an incredible keynote by none other than the Google Analytics creator himself, Avinash Kaushik. During his presentation, he drew an in interesting ana…
    - 28 Nov 12, 1:51pm -
  • Infographics 3.0 – The Next Generation of Rich Media
    November 27th, 2012 by Sharlene Boodram Since the release of our very first infographic two years ago, this media type has grown in popularity. The digital presence of infographics wasn’t as common at that time, but the demand for them was great…
    - 27 Nov 12, 1:51pm -
  • What Is Social Proof And Why Should Inbound Marketers Care?

    What Is Social Proof And Why Should Inbound Marketers Care?

    November 26th, 2012 by Aaron Aders Robert Cialdini’s best selling book Influence outlines seven basic principles behind the psychology of persuasion. One of my favorite heuristics outlined by Cialdini is the principle of “Social Proof.” The…
    - 26 Nov 12, 1:51pm -
  • Ask An SEO Expert – Rich Snippets & CTR

    Ask An SEO Expert – Rich Snippets & CTR

    November 23rd, 2012 by Emily Burgett Rich snippets are used to summarize the content they represent in order to make it easier for the user to understand what the piece is about. When you perform a search on Google, rich snippets are the small images…
    - 23 Nov 12, 1:51pm -
  • How Content Marketing Is Like Playing Skyrim
    November 23rd, 2012 by Dustin Clark Sometimes, I feel like content marketing is a lot like playing Skyrim. Since the game was released last November, I spent an inordinate amount of time making characters, hunting dragons and generally convincing mys…
    - 23 Nov 12, 1:51pm -
  • Internet Marketing Jargon that Should Die in 2013
    November 21st, 2012 by Chad Pollitt Coming up on a new year inevitably motivates bloggers to write posts reflecting on the past, or pontificating on the future. This post squarely fits in the pontification category. Add a little ranting to it, and y…
    - 21 Nov 12, 1:51pm -

Yoast: Blog

  • newWhy and how to export your focus keyphrases with Yoast SEO Premium

    Why and how to export your focus keyphrases with Yoast SEO Premium

    If you have a large website that contains a lot of content, it can be hard to keep an overview of the current (SEO) status of your website. You might want to get insight into which of your posts haven’t been optimized correctly so that you can fix…
    - 9 hours ago, 19 Nov 19, 8:09am -
  • Duplicate content: Causes and solutions

    Duplicate content: Causes and solutions

    Getting rid of duplicate content is a very important task for an SEO. This article discusses common causes & how to identify and fix duplicate content.The post Duplicate content: Causes and solutions appeared first on Yoast.
    - 1 day ago, 18 Nov 19, 10:02am -
  • SEO Basics: How to start with SEO?
    You’ve had this great idea. You’ve built this amazing website. And then, you want that website to attract visitors! You want to be found! What to do? How do you get started with SEO? How do you start with SEO on a brand new site? In this blog pos…
    - 4 days ago, 15 Nov 19, 7:27am -
  • Grow your business with ratings and reviews

    Grow your business with ratings and reviews

    Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. In this post, I’ll take a look at how revi…
    - 5 days ago, 14 Nov 19, 8:00am -
  • Yoast SEO 12.5: Behind the scenes improvements
    These last couple of months here at Yoast SEO HQ have all been about building better things. Behind the scenes, we’re making good progress at getting our flagship plugins ready for the future. While we’re busy building the future, we also stick t…
    - 7 days ago, 13 Nov 19, 3:02am -
  • 5 reasons your content won’t rank – even though it’s optimized

    5 reasons your content won’t rank – even though it’s optimized

    The Yoast SEO plugin helps you to easily optimize the text of your posts and pages. People use it to try and get higher rankings. But unfortunately, perfectly optimizing your post does not magically put it at the top of the search results. So, if you…
    - 7 days ago, 12 Nov 19, 8:08am -
  • WordPress robots.txt: Best-practice example for SEO
    Your robots.txt file is a powerful tool when you’re working on a website’s SEO – but it should be handled with care. It allows you to deny search engines access to different files and folders, but often that’s not the best way to optimize yo…
    - 12 days ago, 7 Nov 19, 8:24am -
  • Low-budget branding for small businesses
    Over the years, we’ve written quite a few articles about branding. Branding is about getting people to relate to your company and products. It’s also about trying to make your brand synonymous with a certain product or service. This can be a len…
    - 13 days ago, 6 Nov 19, 8:00am -
  • Homepage SEO: Does it exist?
    A homepage serves many different purposes. It is your welcoming page and your main user guide for your website. There is, however, one purpose that I feel a homepage doesn’t have and that is ranking for keywords other than your business name or b…
    - 14 days ago, 5 Nov 19, 8:41am -
  • Google BERT: A better understanding of complex queries

    Google BERT: A better understanding of complex queries

    By announcing it as the “biggest change of the last five years” and “one that will impact one in ten searches”, Google sure turned some heads with an inconspicuous name: BERT. BERT is a Natural Language Processing (NLP) model that helps Googl…
    - 15 days ago, 4 Nov 19, 9:03am -

SEOmoz: Blog

  • It's Content and It's Links – Are We Making SEO Too Complicated?

    It's Content and It's Links – Are We Making SEO Too Complicated?

    Posted by AndrewDennis33Content and links — to successfully leverage search as a marketing channel you need useful content and relevant links.Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings…
    - 1 day ago, 18 Nov 19, 11:13am -
  • 9 Reports Every SEO Needs: Introducing Custom Report Templates in Moz Pro

    9 Reports Every SEO Needs: Introducing Custom Report Templates in Moz Pro

    Posted by rachelgooodmanmooreReporting is central to our jobs as SEOs and helps us to communicate the value of our work to stakeholders and clients alike. Without good reporting, it can be a challenge to illustrate our success in search. We know how…
    - 2 days ago, 17 Nov 19, 7:00pm -
  • The Content Distribution Playbook - Whiteboard Friday

    The Content Distribution Playbook - Whiteboard Friday

    Posted by rosssimmondsIf you're one of the many marketers that shares your content on Facebook, Twitter, and Linked before calling it good and moving on, this Whiteboard Friday is for you. In a super actionable follow-up to his MozCon 2019 presentati…
    - 5 days ago, 14 Nov 19, 7:00pm -
  • Building a Local Marketing Strategy for Franchises [Guide Sneak Peek]

    Building a Local Marketing Strategy for Franchises [Guide Sneak Peek]

    Posted by MiriamEllisA roller is a good tool for painting a house in big, broad strokes. But creating a masterpiece of art requires finer brushes. Franchises face a unique challenge here: they know how to market at the national level, but often la…
    - 7 days ago, 12 Nov 19, 7:06pm -
  • The Marketing Tactics People Love (And Love to Hate) [Exclusive Survey]

    The Marketing Tactics People Love (And Love to Hate) [Exclusive Survey]

    Posted by amandamilliganI’ve always considered the most challenging part about digital marketing to be prioritizing.There are hundreds of tactics available to you, and it can be overwhelming to determine which of them are most appropriate for your…
    - 8 days ago, 11 Nov 19, 7:56am -
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